Beauty and Personal Care

In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers.…

Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and…

In 2022, the South African economy struggled in the wake of COVID-19, and consumers were faced with various price increases, thus leaving many with less disposable income, and people had to budget accordingly. Taking into account that many consumers…

The sun care category is notably seasonal. The demand for sunscreens is always at its peak during the summer, and this is when most sales occur. Indeed, it is very rare to find people buying sun protection products during the rest of the year.…

Despite the incredibly tough economic conditions consumers are facing in South Africa, they still prioritised skin care products in 2022. During the pandemic more people shifted from prioritising colour cosmetics to focusing on skin care products, as…

The Egyptian market is seeing a huge shift towards dermocosmetics brands. Consumers are opting for quality over quantity, and increasingly referring to dermatologists as a trusted source of information and choosing products that are recommended by…

As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers…

A lot of internationally well-known brands are not available in the Egyptian market. As a result, a lot of Instagram/Facebook pages import these missing products from abroad. However, after the devaluation of the Egyptian currency, prices have…

In 2022 the South African economy experienced tough economic conditions, with consumers affected by loadshedding, rising mortgage rates, and price increases on fuel and food. For this reason, budgets were extremely tight and people had to spend…

Consumers these days are becoming increasingly perfectionist, with selected and edited images from social media increasingly encouraging them to aim for the perfect look. One key element of the perfect personal image is having shiny white teeth. In…

During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their…

Following the devaluation of the Egyptian currency, everything has become extremely expensive for Egyptian consumers. The country has seen a very high rate of inflation and consumer purchasing power has been significantly diminished. In this…

With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive…

The devaluation of the Egyptian currency has been strongly affecting the Egyptian population. The Egyptian pound has seen its value against the US dollar fall significantly, a situation that has continued in 2023, with the Egyptian pound being…

During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential…

Consumers have shifted their purchasing behaviour within hair care in light of broader trends relating to health and wellness and the environment. They have been increasingly attracted to products containing natural, often vegan, ingredients such as…

In 2022, South Africa suffered significant financial adversity, with the country experiencing multiple power cuts a day, and an increasing cost of living within the country, making it relatively difficult for most consumers to survive. For many…

Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing…

As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…

Demand for depilatories in Egypt witnessed continued decline in retail volume terms in 2022 as sales further dropped off from the notable peak in demand at the height of the COVID-19 crisis. The reopening of salons and spas triggered a downturn in…