Beauty and Personal Care

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…

One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body…

Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…

2022 saw demand under some pressure due to a far more controlled attitude towards spending among the local population amidst the spectre of inflation and a significant increase in the cost of living. After a strong recovery in economic activity…

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…

This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:

Demand for sun care rebounded in 2022 as holiday travel resumed in the country alongside the return of international travel. Sun protection is not deemed a real necessity by Algerians, but manufacturers are helping to drive awareness of the…

Despite rising inflation, skin care witnessed a modest rise in volume growth in 2022. Consumer uptake of mass and premium products remained positive due to the growing popularity of skin care and as consumers continued to indulge in self-pampering,…

Premium beauty and personal care is seeing strong growth in current value terms due to price spikes in 2022, although retail volume growth has been more modest. Overall growth has largely been underpinned by the performance of colour cosmetics and…

Oral care saw slower retail volume growth in 2022 compared to 2021, although current value growth was still high due to sharp price increases. Despite consumers’ declining purchasing power, volume sales of oral care witnessed a solid performance.…

Men’s grooming continued its recovery from the COVID-19 pandemic in 2022 when it recorded positive retail volume growth and double-digit current value growth. The removal of COVID-19-related restrictions and the back-to-work trend encouraged men to…

The mass segment continues to dominate in 2022 reflecting the low cost requirements of the Algerian population. The quality of mass brands, many of which are imported foreign brands, satisfies the demands of even the most affluent consumers in…

Price is having a strong impact on purchasing behaviour as economic difficulties continue in the aftermath of the pandemic and inflation pushes up the cost of living. Standard shampoos and 2-in-1 products are the most developed hair care categories…

After the COVID-19 pandemic, the start of the war in Ukraine in 2022 led to severe economic hardship in Algeria, with inflation rates surging. Fragrances recorded weaker retail volume growth in this year due to the worsening economic conditions and…

Hair removers and bleaches are considered quite expensive for the vast majority of Algerians although they do have a core consumer base. As purchasing power has decreased, the majority of depilatory users have switched to the cheapest solutions.…

The ongoing economic hardship in Algeria was exacerbated by the start of the war in Ukraine leading to rising inflation and the depreciation of the Algerian dinar in 2022. With levels of disposable income being squeezed, affordability became a…

Colour cosmetics continued to make a strong recovery from the COVID-19 pandemic in 2022, with double-digit growth in current value sales. Lower purchasing power was an issue for much of the Algerian population in 2022, resulting in weaker retail…

Beauty and personal care in Uganda is hampered by inflation and poor rural distribution in 2022. While the industry has now recovered from the COVID-19 pandemic, consumers continue to see a shortage of household income to the cost of living crisis,…

Beauty and personal care products experienced weaker retail volume growth in 2022 as the COVID-19 pandemic came under control and more normalised shopping behaviours returned. Surging inflation and declining levels of disposable income have…