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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Egypt

Apr 2021

Sun care saw both value and volume declines in 2020, due to lockdowns and travel restrictions caused by COVID-19. The ban on flights also impacted internal tourism, placing further downwards pressure on the category. Even when restrictions were eased…

USD 990
Country Report

Skin Care in Egypt

Apr 2021

Skin care saw healthy value and volume growth in 2020, due to the closure of beauty salons as a result of COVID-19 leading consumers to tend to their skin care routines at home. Skin care was also a hot topic on social media, with promotions and…

USD 990
Country Report

Premium Beauty and Personal Care in Egypt

Apr 2021

Premium beauty and personal care saw declines in 2020, due to the financial impacts from COVID-19 resulting in lower consumer spending power. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced…

USD 990
Country Report

Oral Care in Egypt

Apr 2021

Oral care saw declines in 2020, due to the impacts from COVID-19. The lockdowns, which started in mid-March, meant working from home and bans on gatherings and social occasions. Furthermore, even when restrictions were eased, consumers remained wary…

USD 990
Country Report

Men's Grooming in Egypt

Apr 2021

Men’s grooming declined in 2020, due to myriad negative impacts from the event of COVID-19. The lockdowns, which started in mid-March, meant working from home and bans on gatherings and social occasions. Furthermore, even when restrictions were…

USD 990
Country Report

Mass Beauty and Personal Care in Egypt

Apr 2021

Mass beauty and personal care saw healthy growth in 2020, as consumers traded down due to the financial impacts created by COVID-19. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced financial…

USD 990
Country Report

Hair Care in Egypt

Apr 2021

Hair care witnessed good value growth during 2020, with only a small volume decline overall. Growth was stimulated by the closure of hair and beauty salons for approximately one-and-a-half months from March 2020, due to COVID-19. This resulted in…

USD 990
Country Report

Fragrances in Egypt

Apr 2021

Fragrances saw a significant decline in 2020, due to the myriad factors affecting the category. The sharpest decline happened in the first two quarters of the year, due to the closure of retail outlets such as malls, where fragrances had previously…

USD 990
Country Report

Depilatories in Egypt

Apr 2021

Depilatories most certainly benefited from the event of COVID-19 in 2020, due to the closure of salons and beauty parlours. This resulted in consumers turning to depilation techniques at home, thus the spike in sales seen. Hair removers/bleaches saw…

USD 990
Country Report

Deodorants in Egypt

Apr 2021

Deodorants saw a decline in sales in 2020, due to COVID-19 lockdowns resulting in fewer social occasions, working from home, a ban on gatherings and large scale events, and the closure of gymnasiums and sports centres. These combined factors resulted…

USD 990
Country Report

Colour Cosmetics in Egypt

Apr 2021

Colour cosmetics saw only negligible growth overall in 2020, due to the myriad factors affecting the category. The sharpest decline happened in the first two quarters of the year, due to the closure of retail outlets such as malls, where colour…

USD 990
Country Report

Beauty and Personal Care in Egypt

Apr 2021

Egypt is one of the few countries which benefited from positive growth rates (including positive GDP growth) during the time of COVID-19 in 2020. According to the International Monetary Fund (IMF), Egypt is the only country in the Middle East and…

USD 2,650
Country Report

Bath and Shower in Egypt

Apr 2021

Bath and shower saw strong growth during 2020, thanks to consumers paying more attention to their personal hygiene due to COVID-19. In particular, people have been washing more often, from their clothing to their homes and their bodies. This has…

USD 990
Country Report

Baby and Child-Specific Products in Egypt

Apr 2021

Baby and child-specific products saw small growth in 2020 in Egypt, thanks to baby and child-specific products being deemed essential. However, this came alongside lockdowns and restrictions due to COVID-19, with people going out less frequently. The…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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