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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Kenya

Jun 2021

In 2020, following the outbreak of the COVID-19 pandemic, Kenyan authorities introduced travel restrictions to curb the spread of the potentially deadly virus throughout the country. Although it is advised that consumers wear sun protection even when…

USD 990
Country Report

Skin Care in Kenya

Jun 2021

Following the outbreak of COVID-19 in Kenya, consumers were directed to wear personal protection equipment such as face masks in public spaces in order to protect themselves and others from the COVID-19 virus. With the prolonged use of face masks,…

USD 990
Country Report

Premium Beauty and Personal Care in Kenya

Jun 2021

Although the consumption of beauty and personal care products has increased considerably over the review period, disposable incomes took a significant hit in 2020 due to the negative impact of the COVID-19 pandemic. With the COVID-19 pandemic causing…

USD 990
Country Report

Oral Care in Kenya

Jun 2021

In 2020, the COVID-19 pandemic prompted consumers to prioritise their spending and stockpile essential products due to the economic uncertainty, the unprecedented nature of the pandemic, and also the reduced spending power that consumers in the…

USD 990
Country Report

Men's Grooming in Kenya

Jun 2021

During the COVID-19 pandemic, consumers in Kenya faced considerable lifestyle changes, with the population advised to remain at home as much as possible, and many businesses forced to close their doors. This affected grooming norms in the country,…

USD 990
Country Report

Mass Beauty and Personal Care in Kenya

Jun 2021

Following the outbreak of COVID-19, Kenyan consumers have faced considerable economic uncertainty. With reduced spending power, consumers have been forced to adapt their purchasing habits, which included foregoing some personal care items which are…

USD 990
Country Report

Hair Care in Kenya

Jun 2021

In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such…

USD 990
Country Report

Fragrances in Kenya

Jun 2021

Following the outbreak of COVID-19 in the country, Kenyan authorities advised consumers around the country remain at home as much as possible, limiting their contact with other people in order to curb the spread of the virus through the population.…

USD 990
Country Report

Depilatories in Kenya

Jun 2021

Consumers in Kenya remained slow to adapt to new hair removal products in 2020. Most women prefer to use the traditional shaving method of razor blades combined with shaving creams, such as those produced by Nivea. These razors are usually very…

USD 990
Country Report

Deodorants in Kenya

Jun 2021

In 2020, the COVID-19 pandemic had a dramatic negative impact on the Kenyan economy. Many consumers around the country saw their income reduced, with the threat of unemployment and salary cuts affecting consumer spending following the outbreak of the…

USD 990
Country Report

Colour Cosmetics in Kenya

Jun 2021

In 2020, colour cosmetics registered a moderate decline in retail volume sales, despite recorded a slight rise in retail current value sales (due to price rises). This was linked to the lifestyle changes necessitated by the COVID-19 pandemic, as the…

USD 990
Country Report

Beauty and Personal Care in Kenya

Jun 2021

The COVID-19 pandemic had a noticeable impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country was relatively successful in halting the spread of the virus, the…

USD 2,650
Country Report

Bath and Shower in Kenya

Jun 2021

In 2020, bath and shower registered a notable acceleration of both retail volume and retail current value growth. This was due, in part, to the increased health and hygiene awareness during the COVID-19 crisis. Public hand washing campaigns…

USD 990
Country Report

Baby and Child-Specific Products in Kenya

Jun 2021

Following the outbreak of the COVID-19 pandemic in March 2020, there were some disruptions to the supply chain of baby and child-specific products in Kenya. These disruptions caused short term stock shortages as companies, suppliers and retailers…

USD 990
Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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