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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Nigeria

May 2021

Sun care is a niche category within Nigerian beauty and personal care that performs poorly when economic conditions are weak. With an unstable economy during 2020 due to the impact of the pandemic on consumers’ disposable incomes and the fact that…

USD 990
Country Report

Skin Care in Nigeria

May 2021

Skin care experienced declining demand across much of the category with facial care and lip care in particular recording double-digit volume declines in 2020, as the financial impact of the pandemic in Nigeria and subsequent lockdown negatively…

USD 990
Country Report

Premium Beauty and Personal Care in Nigeria

May 2021

Given the weak local economy in 2020 as a result of the pandemic including decreasing disposable incomes, premium beauty and personal care performed very poorly and significantly worse than its mass counterpart. The premium segment already held a…

USD 990
Country Report

Oral Care in Nigeria

May 2021

Oral care recorded an overall flat performance in volume terms in 2020, with demand weakened by the unstable economy as a result of the pandemic and subsequent lockdown, and rising price sensitivity. While many consumers continued to follow basic…

USD 990
Country Report

Men's Grooming in Nigeria

May 2021

Most categories of men’s grooming are fairly niche and deemed to be non-essential, with many Nigerian men placing less importance on grooming products compared to women. Therefore, with an unstable economy as a result of the pandemic, and weak…

USD 990
Country Report

Mass Beauty and Personal Care in Nigeria

May 2021

With consumers’ disposable incomes significantly impacted by the weak economy in 2020 as a result of the pandemic and subsequent lockdown, in addition to restrictions on movement and social gatherings, many Nigerians prioritised their expenditure on…

USD 990
Country Report

Hair Care in Nigeria

May 2021

Despite being part of many Nigerians’ basic personal hygiene routines, demand for hair care experienced notable declines in 2020 due to the home seclusion trend and rising price sensitivity. With consumers spending more time at home due to remote…

USD 990
Country Report

Fragrances in Nigeria

May 2021

Like colour cosmetics, fragrances was one of the worst performing beauty and personal care categories in Nigeria in 2020 due to the home seclusion trend as a result of the pandemic-induced lockdown introduced by the government in March in an attempt…

USD 990
Country Report

Depilatories in Nigeria

May 2021

Traditionally, depilatories is a niche category within Nigerian beauty and personal care, yet it had been experiencing growing demand pre-pandemic in line with greater participation of women in the workforce. However, many Nigerian women do not…

USD 990
Country Report

Deodorants in Nigeria

May 2021

The pandemic had a major impact on demand for deodorants in 2020, with the category recording double-digit volume decline. The weak economy, high inflation, and depressed consumer spending power resulted in many local consumers focusing their…

USD 990
Country Report

Colour Cosmetics in Nigeria

May 2021

A weak economy and decreasing disposable incomes in 2020 as a result of the pandemic, in addition to the home seclusion trend during the lockdown introduced by the government in an attempt to control the spread of the virus, significantly reduced…

USD 990
Country Report

Beauty and Personal Care in Nigeria

May 2021

Overall demand for beauty and personal care in Nigeria declined in 2020, while current value sales were supported by significant unit price increases due to rising inflation and a depreciating local currency. The major impact on the market was the…

USD 2,650
Country Report

Bath and Shower in Nigeria

May 2021

Bath and shower recorded the strongest volume growth rate within overall beauty and personal care in Nigeria in 2020, driven primarily by the preventative health trend, due to heightened health awareness amongst consumers who were advised to…

USD 990
Country Report

Baby and Child-Specific Products in Nigeria

May 2021

Increasing price sensitivity and weakening consumer sentiment due to the pandemic and subsequent lockdown resulted in subdued but positive demand for baby and child-specific products in 2020, while rising inflation drove up average unit prices across…

USD 990
Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

USD 1,325
Strategy Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

Feb 2015

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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