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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in South Africa

Jun 2021

Sun care is a small category locally, and despite the hot summer months such products are not seen as a priority amongst most consumers. The arrival of COVID-19 in the country also made the use of such products even more unnecessary in 2020, as…

USD 1,195
Country Report

Skin Care in South Africa

Jun 2021

The pandemic led to a shift in consumer priorities in 2020, with a focus on overall health and wellbeing. Consumers also prioritised naturally healthy and glowing skin as opposed to hiding their imperfections with make-up. Prolonged use of face masks…

USD 1,195
Country Report

Premium Beauty and Personal Care in South Africa

Jun 2021

Premium beauty and personal care was already struggling more than mass due to recession in the country, but COVID-19 made the situation worse due to lockdown restrictions, job losses and an overall sense of insecurity in the market. Low consumer…

USD 1,195
Country Report

Oral Care in South Africa

Jun 2021

Reduced social opportunities and working from home due to COVID-19, in addition to mandatory mask-wearing in public, led to a slowdown in current value growth in oral hygiene in 2020. However, it should be noted that oral hygiene was already not…

USD 1,195
Country Report

Men's Grooming in South Africa

Jun 2021

With the imposition of lockdown to limit the spread of COVID-19, consumers spent more time at home, as working from home became the new normal and social occasions were on the decline. This resulted in simpler grooming routines, or some men eschewing…

USD 1,195
Country Report

Mass Beauty and Personal Care in South Africa

Jun 2021

Performances varied across categories within mass beauty and personal care in 2020, with non-essential categories such as mass colour cosmetics and mass fragrances being the hardest hit and witnessing double-digit value decline. Some other…

USD 1,195
Country Report

Hair Care in South Africa

Jun 2021

Hair care registered a modest current value increase in 2020. Growth was driven by the DIY trend, as salons were closed during the COVID-19 lockdown. On reopening footfall also remained lower, as financial pressures due to job losses forced consumers…

USD 1,195
Country Report

Fragrances in South Africa

Jun 2021

Fragrances experienced strong current value declines across both the mass and premium segments in 2020, although the latter was the hardest hit. With people spending more time indoors, this led to a change in grooming patterns. Consumers did not use…

USD 1,195
Country Report

Depilatories in South Africa

Jun 2021

Depilatories registered current value growth despite the challenging market conditions in 2020, albeit at a slower pace than in previous years. Growth was supported by the closure of salons during the lockdown and the fact that even on reopening,…

USD 1,195
Country Report

Deodorants in South Africa

Jun 2021

With home seclusion and more people spending time indoors due to COVID-19, consumers adopted more relaxed personal hygiene routines, and the replacement rate for deodorants fell as a result. With gyms being closed for a prolonged period of time and a…

USD 1,195
Country Report

Colour Cosmetics in South Africa

Jun 2021

With more time spent indoors, consumers changed their grooming routines to suit their new reality. When hard lockdown was originally introduced, South Africans thought it would only be for two weeks and life would go back to normal. However, the…

USD 1,195
Country Report

Beauty and Personal Care in South Africa

Jun 2021

In 2020, overall beauty and personal care turned to decline, after seeing strong growth in all other years of the review period. Discretionary categories within beauty, such as colour cosmetics and fragrances, were hit the hardest by COVID-19 in…

USD 2,750
Country Report

Bath and Shower in South Africa

Jun 2021

When countries globally started going into lockdown due to COVID-19, South Africans pre-empted a similar situation locally and demand for bar soap and liquid soap started rising. However, as soon as the first few cases were reported locally, liquid…

USD 1,195
Country Report

Baby and Child-Specific Products in South Africa

Jun 2021

Baby and child-specific products are seen as essential by parents, as they want to give the best to their children. However, the difficult economic situation due to COVID-19 in 2020 led some consumers to trade down to more affordable brands.…

USD 1,195
Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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