Beauty and Personal Care

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

In 2022, the South African economy struggled in the wake of COVID-19, and consumers were faced with various price increases, thus leaving many with less disposable income, and people had to budget accordingly. Taking into account that many consumers…

Despite the incredibly tough economic conditions consumers are facing in South Africa, they still prioritised skin care products in 2022. During the pandemic more people shifted from prioritising colour cosmetics to focusing on skin care products, as…

As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers…

In 2022 the South African economy experienced tough economic conditions, with consumers affected by loadshedding, rising mortgage rates, and price increases on fuel and food. For this reason, budgets were extremely tight and people had to spend…

During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their…

With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive…

During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential…

In 2022, South Africa suffered significant financial adversity, with the country experiencing multiple power cuts a day, and an increasing cost of living within the country, making it relatively difficult for most consumers to survive. For many…

As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…

With South Africa experiencing economic difficulties, consumers made calculated decisions about the way in which they spent their money in 2022. Many had less disposable income in this year, and therefore they prioritised spending on essentials,…

In 2020, retail current value sales of colour cosmetics saw a strong decline due to the pandemic. During that year, consumers found it difficult to purchase colour cosmetics, as these were not classified as essential products. Furthermore, throughout…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products…

With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper.…

During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not…