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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Tunisia

May 2021

Despite the lockdown period introduced by the government in response to the COVID-19 pandemic, and the absence of inbound tourists in 2020, domestic use of sun care products increased slightly in 2020 due to the hot climate in Tunisia. Some consumers…

USD 990
Country Report

Skin Care in Tunisia

May 2021

Skin care witnessed a modest increase in demand during the COVID-19 pandemic in 2020. Facial care remained by far the most popular product in terms of volume sales as many Tunisian women continued with their daily skin care routines whilst at home.…

USD 990
Country Report

Premium Beauty and Personal Care in Tunisia

May 2021

Although sales of premium beauty and personal care in Tunisia are significantly lower than mass formats, these products continued to record strong retail value growth during the COVID-19 pandemic in 2020, facing fewer challenges from the economic…

USD 990
Country Report

Oral Care in Tunisia

May 2021

The Ministry of Health has invested in increasing the awareness of the importance of good oral hygiene, promoting programmes to encourage people to take care of their teeth and prevent oral diseases. These have operated throughout the country, but…

USD 990
Country Report

Men's Grooming in Tunisia

May 2021

Authorities across the globe stressed the importance of personal cleanliness and hygiene during the COVID-19 pandemic and Tunisian men clearly took the advice to heart. Although all areas of men’s grooming witnessed increasing demand during health…

USD 990
Country Report

Mass Beauty and Personal Care in Tunisia

May 2021

Beauty and personal care in Tunisia continued to be characterised by mass products in 2020, given that most consumers were already price-sensitive due to their low incomes prior to the COVID-19 crisis, and the closures of many businesses during the…

USD 990
Country Report

Hair Care in Tunisia

May 2021

The majority of hair care products witnessed increasing demand during the COVID-19 pandemic in Tunisia in 2020. The importance of personal cleanliness and hygiene was stressed by many health authorities around the globe during the crisis and…

USD 990
Country Report

Fragrances in Tunisia

May 2021

Constant 2020 prices of fragrances remained stable throughout the COVID-19 pandemic in 2020, encouraging some wealthier consumers, who were less severely affected by the economic impacts of the crisis, to stockpile to some extent in 2020. Although…

USD 990
Country Report

Depilatories in Tunisia

May 2021

Depilatories remained a small area in Tunisia at the end of the review period, especially when compared to other beauty and personal care items. This was particularly the case for women’s razors and blades, due to the availability of traditional…

USD 990
Country Report

Deodorants in Tunisia

May 2021

Deodorants recorded solid growth in 2020, benefiting from consumers’ growing awareness of the importance of personal hygiene during the COVID-19 pandemic, especially given the hot climate of the country, which means most consumers use these products…

USD 990
Country Report

Colour Cosmetics in Tunisia

May 2021

Colour cosmetics is generally quite an immature area in Tunisia and suffered from declining demand in 2018 and 2019, largely due to the falling popularity of facial make-up, lip products and nail products as many women began to follow the global…

USD 990
Country Report

Beauty and Personal Care in Tunisia

May 2021

In March 2020, and as the number of new coronavirus cases continued to rise in Tunisia, panic increased among consumers, and many households prepared for the worst. Some consumers purchased essential products in high quantities in order to ensure an…

USD 2,650
Country Report

Bath and Shower in Tunisia

May 2021

Retail volume sales of bath and shower returned to minor growth during the COVID-19 pandemic in 2020 after the slight declines of the previous year. Given the renewed emphasis on personal cleanliness and hygiene during the health crisis, sales of the…

USD 990
Country Report

Baby and Child-Specific Products in Tunisia

May 2021

Baby and child-specific products registered a moderate increase in demand in 2019, benefiting from a number of positive trends, including high birth rates, which are expected to remain strong in the country. These trends had a direct impact on…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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