Beauty and Personal Care

Younger consumers are more accepting of daily sun protection use in the United Arab Emirates. Indeed, the importance of incorporating sun screen into a daily skin care routine has become more widely recognised. This shift in attitude can be…

Sales of prestige beauty and personal care are on the rise in the United Arab Emirates, particularly in the area of body care, which previously experienced sluggish growth before the pandemic. This surge in sales can be attributed, in part, to…

Over the past several years, there has been a major push by premium brands to invest in make-up tutorials and masterclasses to help build brand loyalty and engagement with their customers. By offering expert advice and personalised instructions on…

Although the manual format dominates demand for toothbrushes in the United Arab Emirates, there is a growing trend towards power toothbrushes, particularly with the emergence of lower-priced battery toothbrushes. Despite the higher cost, power…

As concerns over obesity, food sensitivity, and diseases rise, health lifestyle habits are becoming the new norm. In the United Arab Emirates, this trend has sparked an explosion in men’s journals and blogs, as local male consumers engage with health…

Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients are…

New product innovation in terms of scalp care and “skinification” are emerging within hair care in the United Arab Emirates. This trend is being driven by growing awareness of the importance of scalp health and its impact on overall hair health, as…

Value sales of fragrances received a boost in 2022 from consumers’ growing preference for more expensive options. Many local consumers are willing to invest in premium fragrances as a way to make a statement about their personal style and…

Shopping behaviour in the United Arab Emirates is heavily influenced by sustainability, with young consumers in particular becoming increasingly conscious of brands’ sustainability practices and intolerant of “greenwashing”. Consumers are interested…

As local consumers become increasingly conscious of the ingredients contained in their personal care products, the demand for natural deodorants is rising due to the perceived benefits they offer. Advertising campaigns in local and regional media…

Antipodes is a New Zealand-based natural skin care and beauty brand that is gaining in popularity for its use of natural ingredients. The Healthy Lipstick line is one of its most popular products and it has the memorable tagline: “I’m so healthy, you…

Beauty and personal care in the United Arab Emirates recorded solid demand in 2022, despite the global turbulence caused by the war in Ukraine, a high inflationary environment, and a worsened economic outlook. The industry continued on its growth…

Since its entry to the United Arab Emirates in 2018, VIVA, the first grocery discounter in the local market, has rapidly expanded its reach and range of private label products within beauty and personal care. By offering attractive price points and…

Mumzworld, the fastest-growing online store for baby and child-specific products in the United Arab Emirates, is now offering an expanded luxury section and a price guarantee. Despite strong competition from Amazon, the success of the platform has…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…