Beauty and Personal Care

Sunscreen experienced robust growth in 2023, following a surge in demand driven by travel in the previous year. While volume growth normalised after the travel-driven spike in 2022, sunscreen sales continued to soar, primarily led by value due to…

Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…

Premium beauty and personal care in Canada witnessed robust growth in 2023, driven by consumers' heightened focus on self-care, health, and wellbeing. Despite the lingering stress and economic turbulence induced by the pandemic and high inflation,…

In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced…

Men’s grooming experienced healthy value growth in 2023, primarily propelled by the men’s toiletries segment, encompassing bath and shower, skin care, and hair care products. While volumes remained subdued across most categories, there was a marginal…

In 2023, mass beauty and personal care in Canada witnessed robust growth fuelled by a consumer focus on self-care, health, and wellbeing. In the face of stress induced by the lingering effects of the pandemic and economic turbulence stemming from…

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living,…

Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening…

Colour cosmetics witnessed exceptional growth in 2023, fuelled by consumers seeking to indulge in affordable luxuries amidst challenging economic conditions marked by high inflation and interest rates. As the cost of daily essentials such as rents,…

In 2023, beauty and personal care continued its growth trajectory following a robust recovery in the previous year. Fragrances, colour cosmetics, and skin care led in terms of value sales as Canadians sought out "affordable luxuries" to boost their…

Bath and shower exhibited robust growth in 2023, primarily driven by price escalations as volumes lagged due to consumer retrenchment amidst inflationary pressures and premiumisation. Categories such as liquid soap, considered household staples,…

Despite the prevailing high inflation rates that strained family budgets and escalated the costs of essential commodities such as groceries, the sales of baby and child-specific products remained resilient in 2023. Value growth was primarily…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

It is no surprise that the pandemic encouraged many consumers to reassess and prioritise their health and wellbeing. We saw many consumers start adopting wellness-orientated lifestyles, analysing all aspects of wellness beyond the traditional focus…

Skin care continued to record strong current value growth as well as positive growth in volume and real value (at constant 2022 prices) terms in 2022, as it continued to recover from the losses registered in 2020. Lip products were enjoying rising…

While a number of product areas in the premium segment were still on the rebound in 2022 from their pandemic-induced declines seen in 2020, nearly every category in the premium segment was recording positive growth in this year, although the pace of…

As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15…

With the exception of a short-lived rebound in 2021 due to the return of in-person engagements, men’s shaving was declining in volume and real value (at constant 2022 prices) terms over the rest of the review period. In terms of its 2022 performance,…

While premium products continued to record a slightly stronger performance, mass products were also seeing healthy growth in current value terms in 2022 as US consumers were being more careful with their spending against a backdrop of persistent…

Due to heightened levels of stress and anxiety during the pandemic, hair loss has become a reality for many individuals. In an effort to combat hair thinning and maintain hair growth, a focus has been placed on the importance of scalp health.…

While the momentum has slowed following the very strong rebound seen in fragrances in 2021, consumers’ investment in the emotional power of fragrances enabled this category to continue recording positive value growth in 2022. Some of the moderation…

In 2022, depilatories recorded sluggish growth in current value terms and declined in volume and real value (at constant 2022 prices) terms as the category was hit by inflated prices. Hair removers/bleaches registered the steepest volume decline in…

Following in the footsteps of a successful COVID-19 recovery year in 2021, deodorants sales continued to record strong current value growth in 2022. The normalisation of in-person engagements expanded in-office work capacities and allowed…

Completing the final leg of its recovery, colour cosmetics surpassed 2019 current value sales levels in 2022. The clear winner of 2022 was lip products, finally able to recover from the negative impact of mask wearing. The momentum behind lip…

The US market was continuing to record positive growth across most of its key categories in 2022, with ongoing post-COVID-19 recovery supporting growth in premium beauty and personal care. Premium dermocosmetics were in particularly strong demand…

High inflation and supply chain-related issues put pressure on brand owners to increase prices across beauty and personal care in 2022. As major players pushed through double-digit price hikes across the year, categories such as bar soap recorded…

Baby and child-specific sun care recorded the most dynamic performance within baby and child-specific products in current value terms in 2022. Demand increased substantially as there is growing awareness among parents about the harmful impact of UV…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…