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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

USD 1,325
Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

USD 1,325
Country Report

Sun Care in Germany

Oct 2021

Sun care sales in 2020 dropped significantly due to travel restrictions and substantially reduced trips and holiday demand. In addition to limited demand, trading down also led to a decline in value sales: consumers attempted to reduce their spending…

USD 1,195
Country Report

Skin Care in Germany

Oct 2021

Overall, skin care demand in Germany remained resilient amidst the pandemic in 2020. In fact, the pandemic has benefited the demand for certain skin care products due to home seclusion and subsequent self-care routines. Additionally, hand care…

USD 1,195
Country Report

Premium Beauty and Personal Care in Germany

Oct 2021

In 2020, discretionary beauty, as offered by fragrances, colour cosmetics, and high-end skin care, witnessed current value sales declines. The category particularly suffered from the COVID-19 outbreak as lower consumer confidence, home seclusion and…

USD 1,195
Country Report

Oral Care in Germany

Oct 2021

The impact of the pandemic on oral care was rather limited compared to many other categories within beauty and personal care in 2020. Nevertheless, there were some nuances in specific products with the development of the pandemic and as information…

USD 1,195
Country Report

Men's Grooming in Germany

Oct 2021

Throughout 2020, social isolation became the norm, with home seclusion a pandemic-induced reality. Thus, as a higher proportion of men in Germany worked from home or had less interaction with others, a relaxed approach to grooming and one’s…

USD 1,195
Country Report

Mass Beauty and Personal Care in Germany

Oct 2021

During 2020, the financial concerns of many German consumers generally benefited demand for mass products including within beauty and personal care, where consumers prioritised essentials and focused on personal care categories such as bath and…

USD 1,195
Country Report

Hair Care in Germany

Oct 2021

2020 featured mixed dynamics within hair care in Germany. While consumers maintained basic hygiene routines including using standard shampoos, on the negative side, they were forced to practice social isolation and were restricted to frequent…

USD 1,195
Country Report

Fragrances in Germany

Oct 2021

As a result of home seclusion during the pandemic, fragrances was particularly hard hit in 2020. Use of fragrances strongly correlates with daily activities away from home. Due to social distancing measures, lack of social gatherings and remote…

USD 1,195
Country Report

Depilatories in Germany

Oct 2021

Depilatories was already a very mature category in Germany, but the pandemic reduced demand for these products in 2020 due to significantly limiting socialising and the mobility of the German population. The closure of gyms and swimming pools in…

USD 1,195
Country Report

Deodorants in Germany

Oct 2021

The pandemic and resulting lockdowns in 2020 led to a significant reduction in consumption of deodorants in Germany. While other personal care categories appeared to benefit from a level of stockpiling, deodorants emerged as less of a priority for…

USD 1,195
Country Report

Colour Cosmetics in Germany

Oct 2021

The pandemic has led to drastic loss of value for colour cosmetics in Germany, with the category experiencing double-digit declines in 2020. Home seclusion, less time spent in the workplace or at school, and limited socialising reduced the need and…

USD 1,195
Country Report

Beauty and Personal Care in Germany

Oct 2021

Beauty and personal care was one of the industries in Germany to experience the negative impact of the pandemic in 2020, resulting in overall single-digit declines in current value terms. The negative impact of COVID-19 was strongly felt in…

USD 2,750
Country Report

Bath and Shower in Germany

Oct 2021

With the emergence and rapid development of COVID-19 in Germany, local consumers adopted more stringent hygiene routines in an attempt to control the spread of the virus. German consumers are generally fastidious in their approach to hygiene, but…

USD 1,195
Country Report

Baby and Child-Specific Products in Germany

Oct 2021

The pandemic overall has had little impact on demand for baby and child-specific products in German in 2020, with the category experiencing marginally slower current value growth. The early days of lockdown resulted in some stockpiling as parents…

USD 1,195
Country Report

Sun Care in Switzerland

Jun 2021

Sun care recorded volume and value sales declines in 2020, with a 3% value decline recorded, compared to 3% growth in 2019. This was heavily due to the outbreak of COVID-19 in the country, which called for lockdown periods, ongoing home seclusion and…

USD 1,195
Country Report

Sun Care in Austria

Jun 2021

As a result of COVID-19 and the measures taken to contain it consumers found themselves stuck at home for much of the year, with travel plans put on hold. With Austria’s borders closed to non-essential travel consumers were unable to take trips to…

USD 1,195
Country Report

Skin Care in Switzerland

Jun 2021

Sales of skin care decline by 3% in 2020, compared to 2% growth the previous year. However, due to the stay-at-home orders and voluntary home seclusion during 2020, some consumers focused more on wellness and self-care within the household. In…

USD 1,195
Country Report

Skin Care in Austria

Jun 2021

In general, most consumers continued to follow their daily skin care routines during 2020 with this ensuring that growth remained relatively stable in retail volume terms. Nonetheless, due to prevailing economic uncertainty in the wake of COVID-19…

USD 1,195
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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