Beauty and Personal Care

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Sun care continued to increase its penetration of the market in 2022, with only the outbreak of the Coronavirus (COVID-19) pandemic derailing it temporarily in 2020. Sun care rebounded in retail volume sales terms from 2021 as pandemic-related…

Despite a challenging economic environment, in 2022 the performance of sun care was buoyant, with all categories experiencing growth in both volume and current value terms. Sun protection grew as people returned to their normal lives, and had…

Sun care in the Netherlands benefited as travel and tourism flows continued to recover from the Coronavirus (COVID-19) restrictions on mobility. As people started to travel more, there was an increase in beach and other holidays, which boosted the…

Overall, in 2023, sun care in Switzerland posted positive, but slower than in 2022, retail volume and current value growth. Switzerland experienced three major heat waves in 2022, and the hours of sun exposure were significantly above the general…

Sun care in Sweden continues to bask in positive developments, fuelled by a return to travel and a warm, sunny summer in 2023. While weather fluctuations can impact consumption patterns, the overall trend towards sun protection remains strong.…

Sun care in Spain performed well in both value and volume terms in 2023, thanks to the post-pandemic landscape enabling consumers to re-embrace out-of-home lifestyles. This includes the resumption of travel and tourism, with consumers prepared to…

In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun.…

In 2023, sun care in Norway was a highly volatile category, heavily influenced by the country's unpredictable weather. The pandemic provided a temporary boost as staycations led to increased domestic sun care consumption. However, with the return of…

Sun care recorded double-digit growth in 2022, allowing sales to return to and exceed pre-pandemic levels, after the steep decline seen in 2020 and the mild recovery in 2021. In 2022, sun care benefited from the very favourable weather in Italy and…

In 2023, sun care in Ireland benefited from the end of COVID-19, with consumers returning to holidays and beach trips, acquiring sun creams for these occasions. Although the Irish economy faced challenges, the landscape recorded positive results as…

Volume sales of sun protection continued to grow in Greece in 2023, driven by the momentum of tourism and rising consumer awareness regarding sun hazards, even off-season. Indeed, daily UV protection is now commonplace. On the other hand, the…

Awareness of the potential harmful effects of sunlight amongst German consumers is extremely high. Understanding of the need to use filters is already strong, having been communicated by producers, social media, and influencers. This is reflected in…

Sun care was the big winner in 2022, in both value and volume terms, thanks to the full reopening of society after the era of the pandemic, with the return of tourism and international travel, coupled with a long and hot summer in France during the…

Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…

As life returned to greater normality following the COVID-19 pandemic, travel and outdoor activities were more frequently undertaken. With more time spent exposed to the sun, demand for sun care products increased as Danes commonly use sun protection…