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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Belgium

May 2021

Sun care was one of the hardest hit categories in beauty and personal care in 2020, due to COVID-19-related restrictions. In addition to consumers spending less time outdoors due to lockdowns and social distancing measures, alongside ongoing cautious…

USD 990
Country Report

Skin Care in Belgium

May 2021

Skin care saw mixed results from the event of COVID-19 in 2020, thus resulting in negligible value growth and small volume growth. Whilst the pandemic interrupted beauty and grooming routines, giving way to a more laissez faire attitude in some…

USD 990
Country Report

Premium Beauty and Personal Care in Belgium

May 2021

Premium beauty and personal care was hit hard by the financial and logistical impacts of COVID-19 in 2020. In addition to price-sensitive consumers trading down to mass products, alongside the closure of important shopping channels for premium…

USD 990
Country Report

Oral Care in Belgium

May 2021

Most oral care categories saw declines in 2020, due to social distancing restrictions and new consumer routines created by the event of COVID-19. Whilst consumers have generally increased their levels of personal hygiene, thus to safeguard against…

USD 990
Country Report

Men's Grooming in Belgium

May 2021

Men’s grooming took a hit from the event of COVID-19 in 2020, as men took a more laissez faire attitude towards their grooming habits during the time of the pandemic. With social distancing, working from home and wearing face masks, many male…

USD 990
Country Report

Mass Beauty and Personal Care in Belgium

May 2021

Mass beauty and personal care fared better than premium variants during 2020, due to consumers being more price-sensitive due to the financial impacts of COVID-19. Other than performance in 2008-2009, this was the first year mass beauty and personal…

USD 990
Country Report

Hair Care in Belgium

May 2021

Hair care saw small declines in 2020, due to social restrictions caused by COVID-19 resulting in a lower number of grooming occasions. However, colourants actually benefitted from the event of the pandemic, due to the closure of hair salons and thus…

USD 990
Country Report

Fragrances in Belgium

May 2021

Fragrances was hit hard by the event of COVID-19 in 2020, due to such products being seen as superfluous during times of social distancing, lockdowns, working from home, and limited social or entertainment activities. In fact, fragrances saw almost…

USD 990
Country Report

Depilatories in Belgium

May 2021

Social restrictions due to COVID-19 led to fewer grooming occasions in 2020 overall, and this has also negatively impacted depilatories. Belgian women have cared less about using such products during the time of lockdowns, social distancing, working…

USD 990
Country Report

Deodorants in Belgium

May 2021

Whilst sales of deodorants improved outside of lockdowns, when consumers were able to move around more, or during the weeks of the stockpiling trend at the start of the COVID-19 pandemic, deodorants was negatively affected by the overall restricted…

USD 990
Country Report

Colour Cosmetics in Belgium

May 2021

Colour cosmetics has been negatively impacted by the event of COVID-19, due to a plethora of factors. These range from social distancing measures, with more people working from home and not socialising, thus resulting in fewer making-up and grooming…

USD 990
Country Report

Beauty and Personal Care in Belgium

May 2021

Overall, beauty and personal care saw value declines in 2020, due to multiple impacts from the event of COVID-19. However, overall volume sales were higher than 2019, thus evidencing the fact that price-sensitive consumers have been trading down from…

USD 2,650
Country Report

Bath and Shower in Belgium

May 2021

Bath and shower received a significant boost from the event of COVID-19 in 2020, due to consumers’ higher standards of personal hygiene as a way to help safeguard against contagion. In particular, liquid soap saw triple-figure value growth, thanks to…

USD 990
Country Report

Baby and Child-Specific Products in Belgium

May 2021

The only categories which saw negligible positive value growth in baby and child-specific products in 2020 were nappy (diaper) rash treatments and baby and child-specific sun care, whereas all other sub-categories saw declines. The two best…

USD 990
Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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