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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Denmark

May 2021

Sun care saw a strong decline in both current value and retail volume terms as it was negatively impacted by COVID-19 on several fronts in 2020. The biggest negative impact was the fact that most Danes stayed in Denmark throughout 2020 and especially…

USD 990
Country Report

Skin Care in Denmark

May 2021

Most skin care categories saw only minor impact, if any, from COVID-19 as consumers generally continued their personal skin care regimes in 2020 regardless of spending more time at home. In fact, in volume terms, skin care posted stronger growth in…

USD 990
Country Report

Premium Beauty and Personal Care in Denmark

May 2021

In 2020, premium beauty and personal care posted a slower rate of current value growth in comparison to 2019. This was largely due to the fact that the most important premium categories, such as colour cosmetics, were especially negatively impacted…

USD 990
Country Report

Oral Care in Denmark

May 2021

In 2020, current value and retail volume sales of oral care experienced a boost from the hygiene concerns ignited by the pandemic. For instance, toothpaste saw strong growth in 2020, which was largely a result of consumers spending more time at home.…

USD 990
Country Report

Men's Grooming in Denmark

May 2021

In men’s grooming, the categories that were most negatively impacted by COVID-19 in 2020 were products that were mostly used to improve outward appearance or presentation. For instance, men’s toiletries, deodorants and shaving struggled in 2020 as a…

USD 990
Country Report

Mass Beauty and Personal Care in Denmark

May 2021

Overall, mass beauty and personal care saw a slightly slower rate of current value growth in 2020 than in 2019. Nevertheless, mass beauty and personal care benefitted from wider store availability in 2020 as grocery stores remained open throughout…

USD 990
Country Report

Hair Care in Denmark

May 2021

Overall, hair care posted a stagnant performance in current value terms in 2020, while retail volume sales experienced slight growth. Salon professional hair care saw a decline in current value and retail volume sales in 2020 as hair salons were…

USD 990
Country Report

Fragrances in Denmark

May 2021

Surprisingly, fragrances enjoyed stronger current value and retail volume growth in 2020 than in 2019, even amid the trouble caused by the pandemic. Demand was projected to decline in 2020 as consumers spent more time at home and less time in the…

USD 990
Country Report

Depilatories in Denmark

May 2021

Sales of all categories of depilatories declined in 2020 as consumers spent more time at home. Less socializing and less time spent working outside the home resulted in smaller demand for depilatories overall. Reluctance by many to go out more often…

USD 990
Country Report

Deodorants in Denmark

May 2021

All categories within deodorants saw declining current value and retail volume sales in 2020, the biggest impact was of course COVID-19. As a result of the enforced lockdown which saw most Danes staying at home during the early months of 2020, all…

USD 990
Country Report

Colour Cosmetics in Denmark

May 2021

Colour cosmetics were heavily impacted by COVID-19 and related restrictions in 2020. As consumers spent more time at home and less time going to work and socializing, this translated to a smaller need and desire to wear make-up in general. The…

USD 990
Country Report

Beauty and Personal Care in Denmark

May 2021

In 2020, there were some closures in Denmark due to COVID-19, but no real lockdown was implemented. Danish borders were closed for a period of time, and there were travel warnings to different parts of the world at various times. However, the country…

USD 2,650
Country Report

Bath and Shower in Denmark

May 2021

Bath and shower performed exceedingly well in 2020 as consumers focused more on personal hygiene as a result of the COVID-19 pandemic. In particular, bar soap and liquid soap saw strong growth in 2020 as consumers increased handwashing significantly.…

USD 990
Country Report

Baby and Child-Specific Products in Denmark

May 2021

Almost all categories of baby and child-specific products saw a small decline in 2020 due to home seclusion. As children spent more time at home and less time in pre-school or kindergarten, and less time outside playing, this slightly reduced the…

USD 990
Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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