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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Finland

Jul 2020

Finland witnessed record-breaking weather in 2018, with temperatures soaring during the summer months. This helped drive demand for sun care which had performed weakly during the review period. With regular media articles about the harmful effects of…

USD 1,195
Country Report

Skin Care in Finland

Jul 2020

The K-Beauty trend, which includes popular South Korean skin care products which focus on health and hydration, amongst other things, is still only emerging in Finland, although the variety of products available through online stores such as nobe…

USD 1,195
Country Report

Premium Beauty and Personal Care in Finland

Jul 2020

After marginal current value growth in 2017 and 2018, premium beauty and personal care witnessed declining sales in 2019. Finns are generally becoming more rational in their spending, looking to save money wherever possible due to the uncertain…

USD 1,195
Country Report

Oral Care in Finland

Jul 2020

Although most Finns continued to use manual toothbrushes in 2019, electric toothbrushes became more popular over the review period. Dentists often recommend electric toothbrushes for their benefits in keeping the teeth, gums and tongue cleaner,…

USD 1,195
Country Report

Men's Grooming in Finland

Jul 2020

Attitudes towards men’s grooming continued to soften in Finland in 2019 with views around masculinity changing. Men are demonstrating growing interest in products which can help maintain or improve their appearance and are expanding their purchases…

USD 1,195
Country Report

Mass Beauty and Personal Care in Finland

Jul 2020

Mass beauty and personal care recorded modest growth in 2019, with products such as mass toners, anti-agers and blusher/toner/highlighter performing particularly well in current value terms. Finnish consumers remain price sensitive and many seek to…

USD 1,195
Country Report

Hair Care in Finland

Jul 2020

The “curly girl” look was the strongest trend within hair fashion in 2019. The look entails creating a natural curly look and avoids the use of strong shampoos, heat and fragrances, as well as sulphates and alcohol. “Curly girl” boosted the entire…

USD 1,195
Country Report

Fragrances in Finland

Jul 2020

With Finland’s economy slowly recovering, fragrances witnessed an improved performance in 2019, while still recording a slight decline in current value terms. Consumers spend relatively little on fragrances in Finland, with low per-capita usage.…

USD 1,195
Country Report

Depilatories in Finland

Jul 2020

Depilatories is a relatively mature category in Finland, despite its small size. With little innovation these products stagnated over the review period, with steeper declines registered in 2019. The strong growth of the relatively new Andrea brand…

USD 1,195
Country Report

Deodorants in Finland

Jul 2020

Deodorants was a mature category in Finland, with little room for growth. Companies therefore need to work hard and be innovative in order to differentiate their products. In 2019, players tried to stand out by offering hydrating features in their…

USD 1,195
Country Report

Colour Cosmetics in Finland

Jul 2020

Although colour cosmetics returned to marginal current value growth in 2019 after the steep declines of 2018, fashion trends dictated a more natural and healthier look, which requires less make-up. Women tended to focus on using skin care products in…

USD 1,195
Country Report

Beauty and Personal Care in Finland

Jul 2020

The uncertain economic outlook had already led to a stagnant performance for beauty and personal care at the end of the review period, with consumers becoming increasingly price sensitive and seeking promotions, discounts and low prices when…

USD 2,750
Country Report

Bath and Shower in Finland

Jul 2020

Bath and shower is a mature category in Finland, with limited growth opportunities. Despite this, the performance of bar soap was a minor highlight in 2019. Bar soap has largely been replaced by liquid soap in Finland as consumers value its…

USD 1,195
Country Report

Baby and Child-Specific Products in Finland

Jul 2020

Finland’s birth rate continued to decline in 2018 and reached a record low since 1968 of 1.49 children per women, the lowest in the Nordic countries and below the European average. The birth rate declined still further in 2019. The trend is in part…

USD 1,195
Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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