Beauty and Personal Care

Baby and child specific products continued to see steady growth in retail volume terms in 2022, with strong value growth largely the result of elevated inflation in Portugal. Baby wipes is by far the largest category and sales remained steady…

Bath and shower was a key beneficiary of the COVID-19 pandemic seeing double-digit growth in current value terms in 2020 as consumers became more focused on hygiene. Bar soap, liquid soap and hand sanitisers were the most dynamic categories due to…

Beauty and personal care in Portugal has been on a rollercoaster ride with a big drop in sales in 2020 following the outbreak of COVID-19, followed by a partial recovery in 2021 as the situation improved, followed by a much healthier performance in…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Colour cosmetic witnessed dynamic growth in value and volume terms in 2022. The category is still far from maturity and is attracting a rising number of consumers. In particular, younger generations such as Millennials and generation Z are among the…

Deodorants was hard hit by the pandemic, mainly because home seclusion made the use of these products less essential. With a progressive return to more normal lifestyles in 2021 the category started to recover. This pattern continued in 2022 with…

Depilatories registered positive volume growth in Portugal in 2022. The category is very seasonal and in 2022, it benefited from a particularly long and hot summer. This led Portuguese women to wear shorts, dresses and skirts more often across the…

Fragrances saw dynamic growth in value and volume terms in 2022. Fragrances saw a partial recovery from the impact of the pandemic in 2021 as people progressively returned to more normalised lifestyles and Portuguese consumers started going out…

Hair care registered positive albeit moderate growth in retail volume terms in 2022. The largest hair care category is shampoo but it is already considered a basic product that is essential in the hygiene routines of most consumers. Therefore, it is…

After seeing a drop in sales in current value terms in 2020 following the outbreak of COVID-19, with restrictions negatively impacting consumption, mass beauty and personal care returned to growth in 2021. Nonetheless, 2021 was a transition year,…

Men’s grooming registered double-digit growth in current volume terms in 2022 as it continued to recover from the significant decline witnessed in 2020, after a partial recovery in 2021. The sharp decline in 2020 was mainly linked to the drastic…

Oral care is a category that is considered essential by most consumers, with toothpaste and toothbrushes in particular used by nearly all consumers on a daily basis. As an essential part of consumers’ everyday hygiene routines, the category was not…

Premium beauty and personal care suffered a steep decline in sales in 2020, due to the impact of COVID-19 and the resulting introduction of restrictions. Sales picked up in 2021, albeit still being impacted by lockdowns at the beginning of the year.…

Skin care was seeing healthy growth prior to the pandemic but it suffered a setback during 2020 as taking good care of your skin was not perceived as so essential during the periods of home seclusion. The category returned to growth in 2021 and this…

Sun care registered dynamic growth in value and volume terms in 2022, exceeding pre-pandemic levels. 2021 was still a year of transition with many people still being impacted by travelling restrictions. Furthermore, while tourism began to recover it…