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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Sweden

Apr 2021

After seeing growth for the last three years of the review period, in 2020 sun care turned to significant decline in both retail volume and current value terms. With tourism-related sales an important source of demand for aftersun and sun protection,…

USD 1,195
Country Report

Skin Care in Sweden

Apr 2021

After seeing a static retail volume performance in 2019, skin care turned to decline in 2020, with an even stronger current value decline due to price cuts and trading down. Skin care saw a significant fall in demand during spring 2020, as consumers…

USD 1,195
Country Report

Premium Beauty and Personal Care in Sweden

Apr 2021

Premium beauty and personal care saw solid current value growth rates throughout the review period, until 2020, when sales turned to strong decline. Premium categories particularly suffered from consumers’ avoidance of physical retail locations due…

USD 1,195
Country Report

Oral Care in Sweden

Apr 2021

Oral care is a mature category with high penetration, and saw slow but stable retail volume and current value growth rates for most of the review period. Although sales turned to decline by both measures in 2020, the fall was minimal. Oral care…

USD 1,195
Country Report

Men's Grooming in Sweden

Apr 2021

Men’s grooming saw slow retail volume growth and solid current value growth during most of the review period, but turned to decline in 2020. With the onset of COVID-19, men’s priorities shifted towards the most essential products. Grooming products…

USD 1,195
Country Report

Mass Beauty and Personal Care in Sweden

Apr 2021

After seeing slow but stable current value growth during most of the review period, in 2020 mass beauty and personal care turned to decline. COVID-19 caused performances to diverge, with counteracting forces affecting different categories. With…

USD 1,195
Country Report

Hair Care in Sweden

Apr 2021

After seeing both retail volume and current value growth for several years, hair care turned to decline by both measures in 2020. However, volume sales only saw a slight decline, with the much stronger fall in current value terms driven by lower…

USD 1,195
Country Report

Fragrances in Sweden

Apr 2021

Fragrances turned to current value decline in 2020, after seeing growth during most of the review period. Although the value decline was only slow despite the challenging conditions, it should be noted that this was mainly due to price rises, since…

USD 1,195
Country Report

Depilatories in Sweden

Apr 2021

Depilatories saw very slow but stable current value increases for most of the review period, with growth primarily related to general beauty trends and demographics, whilst category development stagnated. However, the category turned to decline in…

USD 1,195
Country Report

Deodorants in Sweden

Apr 2021

In 2020 deodorants turned to slight current value decline, after seeing growth during the rest of the review period. Nevertheless, the fall was insignificant, and the volume decline was similar to that seen in other years of the review period. The…

USD 1,195
Country Report

Colour Cosmetics in Sweden

Apr 2021

Colour cosmetics was hit hard by COVID-19 in 2020, with both retail volume and current value sales falling from slow growth to significant decline. This is a category that is largely dependent on trips outside the home to drive demand and…

USD 1,195
Country Report

Beauty and Personal Care in Sweden

Apr 2021

Beauty and personal care saw solid current value growth rates during most of the review period, but turned to decline in 2020 due to the impact of COVID-19. Whilst the Swedish economy has been as badly hit by the pandemic as that of most other…

USD 2,750
Country Report

Bath and Shower in Sweden

Apr 2021

Bath and shower saw slow but stable increases for most of the review period due to its maturity, but in 2020 growth rocketed. Many Swedish consumers changed their consumption habits due to COVID-19. On the one hand, they cut back on non-essential…

USD 1,195
Country Report

Baby and Child-Specific Products in Sweden

Apr 2021

After seeing slow but stable retail volume and current value growth rates for most of the review period, baby and child-specific products turned to slow decline by both measures in 2020, with falling sales in both the premium and mass segments.…

USD 1,195
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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