Beauty and Personal Care

Sun care was the best performing category within beauty and personal care in 2022, continuing the trend of the previous year. Growth was boosted by the return of international travel, which was curtailed during the pandemic. During the health crisis,…

Skin care continued as one of the best-performing categories in beauty and personal care in 2022, having defied expectations during the COVID-19 pandemic. Consumption was driven by a combination of a consumer focus on personal hygiene and skin…

Premium beauty and personal care saw strong performance in 2022, gaining share at the expense of mass brands most categories. While current value growth was noticeably boosted by inflation and rising unit prices, sales were also driven by an increase…

The pandemic failed to have an impact on oral care, with the result that there was little scope for rebound activity in 2022. Swedish consumers enjoy a relatively high standard of oral health, thanks to the decades-long dissemination of oral health…

Men’s grooming saw positive growth for the second consecutive year in constant value terms in 2022, following a decline in 2020. Men’s grooming was more affected by the pandemic than many other beauty and personal categories, such as bath and shower,…

Mass beauty and personal care saw accelerated growth in constant value terms in 2022, with retail sales exceeding pre-pandemic levels. Growth was driven by a proliferation of successful new product launches, the rising popularity of dermocosmetics…

Hair care registered only modest growth in constant value terms in 2022, continuing the trend of the previous year. The category is highly mature, particularly in the case of shampoos and conditioners and treatments, which are considered necessities…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Retail sales of fragrances made a full recovery in constant value terms in 2022, following the decline seen during the pandemic. Growth was boosted by an increase in the number of social occasions, such as parties and weddings, which are closely…

Depilatories saw unremarkable growth in constant value terms in 2022, continuing the trend of the previous year. Sales were less affected by the pandemic than other categories, such as colour cosmetics, as items such as women’s razors and blades are…

Deodorants was marginally impacted by the pandemic due to the essential nature of such products. While consumers engaged in fewer social events, consumers still used deodorants on a daily basis, with demand being further boosted by the strong…

Retail value sales of colour cosmetics saw positive, yet modest growth in constant terms during 2022, continuing the trend of the previous year. Demand for colour cosmetics was hit particularly hard by the COVID-19 pandemic, as in-store…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Despite a high degree of maturity, the beauty and personal care market in Sweden displayed a slight upturn in retail volume in 2022, commensurate with an increase in the size of the population, which in turn, was spurred by immigration. Moreover,…

Bath and shower saw a stagnant performance in constant value terms in 2022, although this was a considerable improvement over the previous year. A sharp decline in the use of hand sanitisers continued to drag down overall growth, as consumer hygiene…

Baby and child specific products continued to see positive growth in constant value terms in 2022, albeit at a slightly slower rate than the previous year. As such, the category was relatively impervious to price hikes caused by rising inflation, as…