Beauty and Personal Care

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Baby and child-specific products continued to perform positively in terms of value sales in 2022, albeit with a less positive development of volume sales for most products. The negative impact of the COVID-19 crisis and the war in Ukraine caused…

Bath and shower experienced positive value growth in 2022 mainly due to inflationary pressure. The trend towards organic products remained a strong theme in bath and shower products during the year, with Swiss consumers increasingly focusing on…

Beauty and personal care products experienced further moderate value growth in the Swiss market in 2022 as more consumers resumed regular (similar to pre-COVID-19) lifestyles and shopping and purchasing behaviours. They worked and spent more time…

Colour cosmetics recorded a reasonable rate of value growth in 2022, with lip products, in particular, experiencing a strong recovery and driving overall sales and growth. With consumers wearing masks less frequently, as well as spending more time…

Deodorants recorded notable value growth in 2022 as a result of consumers spending more time away from home in contact with other people and being active (partaking in physical activities), which prompted them to use more deodorants and/or…

With consumers spending more time in public again, engaging in physical activities such as sports, going to the gym and swimming, and also going out (including dating more frequently), demand for, and thus volume and value sales of, depilatories…

Fragrances recorded moderate current value growth in 2022 (following a year of exceptional growth in 2021) and, indeed, saw volumes fall slightly during the year. The market registered further recovery as travel and tourism picked back up and…

Hair care posted a positive value performance in 2022, with the fact that manufacturers’ operations were impacted by inflationary pressures translating into higher prices. Standard shampoo was the strongest performing hair care category as, in times…

The mass beauty and personal care products segment recorded moderate value growth in 2022 as consumers started using products more frequently again due to the revival of activity levels - spending more time socialising, being physically active,…

Sales of men’s grooming posted positive value growth in 2022. A significant part of this value growth was due to factors seen in other beauty and personal care categories, including price increases resulting from the rising costs of raw materials,…

The high costs of dental work in Switzerland continued to lead Swiss people to make considerable efforts to maintain their oral health, an attitude which positively impacted oral care value growth in 2022. Dental floss, for example, which is…

The premium beauty and personal care segment grew at a moderate pace in 2022 (slightly faster than mass beauty and personal care), mainly driven by the exceptional growth of colour cosmetics (lip products, especially) and strong growth of fragrances…

In contrast to many other beauty and personal care products, skin care only experienced low value growth in 2022 with many products recording a fairly strong decline in volume and value sales. This was, to some extent, a result of skin care proving…

Within the sun care category, volume sales of different products experienced strongly opposing growth trends in 2022. Products such as aftersun and self-tanning registered significant declines, partly as a result of consumers looking to focus reduced…