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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Skin Care in Turkey

Apr 2021

Facial cleansers performed well in skin care in Turkey in 2020, recording pleasing volume and value growth, due to increased hygiene concerns as a result of COVID-19. Liquid cream/gel/bar cleansers are affordable, convenient and more hygienic for use…

USD 1,195
Country Report

Premium Beauty and Personal Care in Turkey

Apr 2021

The fluctuation in foreign exchange had already caused a shift from premium to mass products in Turkey and the COVID-19 pandemic resulted in lower purchasing power and increased consumer spending caution. In order to appeal to value-conscious…

USD 1,195
Country Report

Oral Care in Turkey

Apr 2021

Oral care recorded strong volume decline in 2020 following moderate growth in recent years. Decline is attributable to a surge in unit prices in the year, deterring consumers in a time of economic uncertainty due to COVID-19. Over the review period,…

USD 1,195
Country Report

Men's Grooming in Turkey

Apr 2021

Sales of products like shower gel and shampoo continued in 2020 despite the COVID-19 pandemic due to their essential nature. However, men’s shaving and men’s fragrances were significantly impacted by COVID-19-related lockdowns and social distancing…

USD 1,195
Country Report

Mass Beauty and Personal Care in Turkey

Apr 2021

The fluctuation in foreign exchange had already caused a shift from premium to mass/masstige in Turkey. COVID-19 then resulted in a shift towards pharmacy products, which are masstige items, as pharmacies remained open during the pandemic. On the…

USD 1,195
Country Report

Hair Care in Turkey

Apr 2021

Turkish women generally go to the hairdressers around once a month to have their hair coloured. As hairdressers were closed from 21 March to 11 May, they started to colour their own hair during the pandemic, supporting sales. To help customers with…

USD 1,195
Country Report

Fragrances in Turkey

Apr 2021

Sales of fragrances recorded slight volume decline of 2% in 2020 due to a combination of social distancing and lockdowns, including temporary closures of beauty specialist retailers and department stores, as well as reduced tourism during the year.…

USD 1,195
Country Report

Depilatories in Turkey

Apr 2021

Turkish women often use beauty salons and hairdressers for their depilatory services despite that being a more expensive option. As they were closed during the COVID-19 pandemic, they have started to buy depilatories which supported sales in 2020.…

USD 1,195
Country Report

Deodorants in Turkey

Apr 2021

Retail volume sales of deodorants recorded double-digit decline in 2020 as people spent more time at home and worked and learned from home due to COVID-19. Deodorant advertising campaigns focusing on the post-lockdown era were launched in order to…

USD 1,195
Country Report

Colour Cosmetics in Turkey

Apr 2021

Colour cosmetics experienced a significant drop in value growth in 2020 as the need for colour cosmetics was reduced due to lockdowns, home seclusion and social distancing as a result of COVID-19. The closure of shopping malls and individual beauty…

USD 1,195
Country Report

Beauty and Personal Care in Turkey

Apr 2021

COVID-19 has dampened economic prospects in Turkey for 2020. There was a direct hit to consumer confidence in Q2 of the year as the first case was seen at the end of Q1 (11 March). Like many countries that have implemented lockdown measures, stores…

USD 2,750
Country Report

Bath and Shower in Turkey

Apr 2021

Increased consumer awareness of the importance of personal hygiene and a rising focus on physical health and well-being since the start of the pandemic greatly boosted sales of bath and shower products in Turkey in 2020. Public health specialists’…

USD 1,195
Country Report

Baby and Child-Specific Products in Turkey

Apr 2021

Parents’ greater attention to hygiene positively affected the performance of baby and child-specific products in the country in 2020. Baby cologne also stared to be used by other members of the family due to its more natural ingredients compared to…

USD 1,195
Country Report

Sun Care in Turkey

Jun 2020

In 2019, baby and child-specific sun care continued to account for the highest volume share and sun protection under adult sun care continued to account for the highest value share. Continuing to grow from a low base, premium aftersun products saw…

USD 1,195
Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal…

USD 1,325
Strategy Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Jun 2015

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology…

USD 1,325
Strategy Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

Feb 2015

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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