Beauty and Personal Care

Sun care continued to increase its penetration of the market in 2022, with only the outbreak of the Coronavirus (COVID-19) pandemic derailing it temporarily in 2020. Sun care rebounded in retail volume sales terms from 2021 as pandemic-related…

Skin care in Turkey has witnessed an increase in the offer of derma-containing products. Dermocosmetics brands offering products that are suitable for all skin types, including sensitive skin, and have perfume-free formulas stand out. With the…

The fluctuation in foreign exchange had already caused a shift from premium to masstige or mass products in Turkey, and the Coronavirus (COVID-19) pandemic resulted in lower purchasing power and increased consumer caution over spending. In order to…

The trend for natural and multi-purpose products continued in oral care in Turkey at the end of the review period. As in other beauty and personal care categories, naturally sourced ingredients is a prevalent trend in oral care, for example, using…

Overall, men’s grooming posted positive, if marginal, retail volume growth in 2022, for the first time since 2019, although the market size remained smaller than the pre-pandemic level. Men’s bath and shower and men’s skin care recorded the strongest…

Retailers introduced discounts and promotions to encourage consumers to return to their stores as consumers resumed pre-Coronavirus (COVID-19) pandemic work and social norms. Largely due to soaring inflation in the country, retail current value sales…

Some Coronavirus (COVID-19) pandemic habits continued at the end of the review period, such as the increase in the demand for colourants. Due to the strong pressure on purchasing power, many consumers continued to carry out their hair and beauty…

The decline in retail volume sales of premium and mass fragrances in Turkey predated the outbreak of the Coronavirus (COVID-19) pandemic. Work-from-home arrangements and limited social activities, as well as reduced tourism flows and strong economic…

The closure of beauty salons and restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic, with a national lockdown in April 2021, as well as strong downward pressure on purchasing power, saw many consumers perform beauty…

Retail volume sales of deodorants rebounded in 2022, after two years of decline, although the market size remained smaller than the 2019 pre-Coronavirus (COVID-19) level. Nonetheless, the demand for deodorants increased in line with the gradual…

Colour cosmetics returned to positive retail volume growth in 2022, following two years of decline in the wake of the Coronavirus (COVID-19) pandemic. Heavy restrictions on consumer mobility, work-from-home polices and few social opportunities…

After the overall decline in beauty and personal care retail volume sales in 2020, in the wake of the Coronavirus (COVID-19) pandemic, the industry started to see a rebound in demand in 2021 and healthy growth in 2022. This performance was…

Heightened consumer awareness of the importance of personal hygiene and a rising focus on physical health and wellbeing in the wake of the Coronavirus (COVID-19) pandemic boosted retail volume and value sales of bath and shower in Turkey. Public…

Growing awareness of child care amongst Turkish parents as a consequence of better education positively influenced the strong performance of baby and child-specific products in the review period. This helped the category to show resilience during the…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…