Beauty and Personal Care

While high inflation has been encouraging trading down among some consumer segments, increasing the attractiveness of private label, for example, it has failed to put much of a dent in the ongoing dermocosmetics or clean beauty trends. Consumers…

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…

The Q4 2022 update for beauty and personal care shows an upgrade for 2022 compared to estimates made in Q3 2022, but a downgrade from April 2022 baselines. China’s recent changes in zero-COVID policies foretell future optimism for the second largest…

Beauty and personal care packaging remained resilient globally, with Asia as the growth engine and toiletries dominating volume sales globally. As lifestyles continue to evolve, packaging innovation will be challenged to respond to consumers’ new…

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher anticipated growth in beauty and personal care in 2021 reflects the ongoing global economic…

This briefing provides updates on Euromonitor’s August 2021 forecast restatement for the Beauty and Personal Care industry. A more positive economic outlook over the past quarter has led to an upgrade to the global beauty forecast. Rising confidence…

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Beauty and personal care players face a challenging environment of tighter consumer spending. Volume declines and softness were a recurring theme as companies grapple with rising costs and potential negative impact on volume. L’Oréal Groupe maintains…

Coty’s sales had a 10% upturn in 2021 after continuously declining during 2018-2020. New leadership’s turnaround strategies, including streamlining the portfolio, developing skin care, and expanding luxury colour cosmetics, already achieved initial…

Natura&Co maintains its leadership in mass fragrances, holding the fifth position in the category overall. The macroeconomic challenges from the Russia-Ukraine war and accelerating inflation have impacted Avon International and The Body Shop.…

The looming factors of high inflation, rising unit prices and strained supply chains became significant challenges for beauty and personal care, resulting in a deceleration of growth in 2022. Especially supply chain disruptions and extended shutdowns…

AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within…

Beiersdorf AG is a German multinational manufacturer with a well-established global presence across various beauty and personal care categories. Western Europe and Asia Pacific lead the company’s sales, but it has also achieved significant…

L'Oréal Groupe remains the leading player in beauty and personal care globally in 2022. Key focus areas include the Aesop acquisition, expansion in Asia Pacific, and achieving sustainable commitments. Applying skinification trends has enabled it to…

Colgate-Palmolive continues its lead within oral care and holds second in the bath and shower category. While its globally popular brands continue to be Colgate and Palmolive, it also has brands such as Hello, Tom’s of Maine, Speed Stick, Protex,…

Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen…

This briefing provides updates on Euromonitor’s December 2020 forecast restatement for the Beauty and Personal Care industry, deciphering how the industry is navigating the pandemic , changes from baseline projections and highlighting future risks…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

This report examines the early impact of and short-term outlook for the Coronavirus (COVID-19) global pandemic on the beauty industry. Consumption patterns, channel dynamics and beauty routines are seeing inevitable shifts as a result of lockdown…

Estée Lauder Cos Inc decelerated in value sales in 2022, but made notable gains in North America and Western Europe. The extended lockdown restrictions in Asia Pacific played a considerable role in Estée Lauder Cos Inc’s mixed global performance,…

Jala ranks eighth in beauty and personal care in China. Over 2018-2021, the company’s value share stagnated at 2% in China. The structural changes in consumers' preferences and distribution channels have led to opportunities and challenges for Jala.…

After bucking a long-standing trend in 2020, when Henkel benefited from booming bath and shower sales due to the heightened hygiene consciousness globally as a result of the pandemic, which saw the company outperform the overall beauty and personal…

Overall optimism in beauty and personal care in 2024 is driven by technological developments, which span a wide range, from traditional and generative artificial intelligence, to blockchain, to new formulation and ingredient launches. The beauty and…

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal…

After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its…

Though hit by COVID-19, direct selling stays sixth in beauty and personal care with 8% of value sales in 2020. Flat results in Latin America and good growth in North America balance double-digit decline in Asia Pacific and Australasia. The…

Digital disruption in beauty and personal care will continue to accelerate globally due to the Coronavirus impact, which sets the tone for “digital” to become a dominant means of beauty industry participation over the forecast period. The core values…

Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because…

Euromonitor’s Beauty Survey provides insight on consumers’ daily routines, path to purchase and brand perceptions in the beauty and personal care space.

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z beauty consumer’s tendencies for price sensitivity, individualistic expression, active participation in…

Beauty personalisation is gaining ground, supported by the rise of digitalisation and technological advances, and consumers are willing to pay more for the inclusivity, high efficacy and at-home wellness and experience it offers. However, their…

Asia Pacific was the largest engine of growth for the beauty and personal care industry in 2020 when compared to other regions. It was also the first region to enter a recovery phase after COVID-19 and is expected to see the fastest economic growth…

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace, driven by a holistic approach of “purpose over profit”. The coming years offer…

This visual report highlights the results of Euromonitor International's 2023 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and…

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…

Beauty and personal care multinationals have predicted continued cost increases in 2023, further increasing the price of finished goods. Companies are developing multifaceted strategies to remain competitive, often combining approaches to cover…

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

Hair care in Latin America has taken something of a battering in recent years, with Argentina already in recession prior to the pandemic, COVID-19 restrictions hitting consumer spending power across the region from 2020, followed by global…

Hair care in Asia Pacific has mirrored the performance of its biggest market, China, in the last two years, weakening in 2020, due to Coronavirus (COVID-19), but then strengthening in 2021. While positive growth is expected throughout the forecast…

Experimentation with colour and at-home treatments bolstered hair care in 2020, while the forecast period will see increased price sensitivity, as the recessionary impact of the pandemic takes hold. Holistic hair care and a focus on hair health is…

Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with…

The COVID-19 pandemic has changed oral care: from being an essential category, oral care is now seen as an extension to overall health and beauty. Value-added products will drive growth in developed markets, while emerging markets will see consumers…

After the dip in sales seen in Western Europe in 2020, when Coronavirus (COVID-19) hit the region, skin care was back to recording positive growth in real value terms in 2021. However, the rebound will be gradual, rather than sudden, with industry…

Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms in 2021. While China continued recording positive growth in both years, Japan and South…

Sun care continued to grow in 2019, driven not only by its use in protecting consumers from the sun’s rays, but also as an aid to anti-ageing or helping to maintain a pale complexion. However, its performance in 2019 was hit by bad weather in some…

The skin care market’s performance in Latin America held up well during the pandemic, with positive growth being recorded in real value sales terms in both 2020 and 2021. While price and efficacy remain important factors for consumers when buying…