Beauty and Personal Care

Current value growth for beauty and personal care slowed during the COVID-19 pandemic as income losses and a rise in inflation led consumers to prioritise cheaper and more essential products. However, consumers’ growing attention to personal hygiene…

The challenging economic climate created by Oman’s efforts to reduce its dependence on oil was further exacerbated by the pandemic in 2020 and the government’s response to curtail its spread. As a result, many categories were negatively impacted in…

The beauty and personal care market in Guatemala was characterised by polarisation in 2020, with categories more related to beauty struggling and recording strong decline, whilst cleaning and sanitising categories were less affected and saw growth.…

In 2021, beauty and personal care has continued to be impacted by the COVID-19 pandemic in several ways. For example, purchasing patterns within personal care has shifted, with consumers seeking out products with antibacterial qualities. Meanwhile,…

Cameroon is recovering from the economic upheaval brought on by the lockdowns in 2020. Rising global energy prices in 2021 gave a boost to government coffers and helped the economy stabilise. All the same, ongoing civil conflict is restraining…

Beauty and personal care in Finland saw a solid recovery in retail volume and current value sales in 2021. A number of categories witnessed a normalisation in demand as COVID-19 restrictions were removed and Finns were able to socialise and return to…

Overall, beauty and personal care in Turkey demonstrated positive, albeit marginal volume growth in 2021. Demand for such products was influenced by several factors during the year. In the first half of the year, work-from-home arrangements remained…

In 2021, retail value sales of beauty and personal care products recovered from the steep declines registered in the previous year when restrictions on travel, the temporary closure of workplaces and educational institutions and tightly controlled…

From spring 2021, Vietnam witnessed its most serious outbreak of Coronavirus (COVID-19), with over one million infections registered between April and November 2021. This led to lockdowns in large parts of the country, especially big cities like Ho…

2021 was a year of great change for Taiwan. The pandemic finally broke through the country’s measures to contain COVID-19, with mid-May seeing the country enter Alert Level 3 that lasted for two and a half months before being lowered to Alert Level…

Having declined steeply during 2020, retail constant value sales (2021 prices) of beauty and personal care began to stabilise in 2021, with no more than a marginal decline. Maybe of the trends that were driven by the pandemic during 2020 evaporated…

In light of the strong declines experienced by beauty and personal care in Switzerland during the first year of the pandemic, value sales development in 2021 remained slow but offered a more positive outlook. Although most categories recorded…

Beauty and personal care in 2021: The big picture

In November 2021, Slovakia declared a 90-day state of emergency and a 2-week lockdown following a spike in COVID-19 cases that saw the country’s 7-day average of cases rise above 10,000. During the 2-week lockdown, people were allowed to leave their…

While Nigeria’s economy rebounded well in 2021, high inflation dampened volume sales. In particular, imported brands were more expensive as the Naira was further devalued. As a result, consumer spending was still well below pre pandemic times, as…

The beauty and personal care market in North Macedonia experienced some stabilisation and normalisation in 2021. Those categories that exhibited strong growth in 2020 as market conditions changed dramatically as a result of the COVID-19 crisis, such…

In 2021, demand for beauty and personal care in Myanmar has remained steady. However, current value and volume sales have not yet recovered to the pre COVID-19 levels due to the negative impact both the pandemic and the coup is having on the economy.…

Following a contraction in 2020, beauty and personal care in Hungary witnessed a strong return to growth in total current value sales in 2021. The market also showed an improved performance in terms of total volume sales, with growth slightly…

Beauty and personal care witnessed a strong rebound in current value sales in 2021 as consumers returned to spending more time out of the home and increased expenditure on a wider range of products. In the first half of the year, demand was curtailed…

Beauty and personal care sales continued to decline in 2021, in both value and volume terms. Unexpected increase of illegal market activity negatively impacted several categories of beauty and personal care in the year. Companies had expected a…