Beauty from Within: How to Build a Successful Product

December 2012

Nutricosmetics are gathering pace across the globe. Whilst the consumer following remains much larger in Asia Pacific, the trend is getting stronger in North America and Western Europe. Anti-ageing products managed to defy the recession, and with nutricosmetics aligning closely with such products, they have the potential to be highly lucrative. This report focuses on how to build consumer trust in nutricosmetics and turn it into a long-lasting brand loyalty.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands


Objectives of global briefing
Key findings
Nutricosmetics: Demand from an age conscious population
Beauty supplements dominate but food and drink drive growth
Nutricosmetics driven by Asia Pacific
Japan is the clear leader…and soft drinks are gaining share

The Need for Prevention

Health and wellness, VDS and skin care all set to grow
Anti-agers set to show 4.8% CAGR over 2011-2016
Products for prevention set to see positive growth in Japan
Anti-agers and dietary supplements defy economic crisis in the US
Global ageing population on the rise
Keep it to urban areas

How to Build a Beauty Product

To gain credibility use efficacious ingredients with scientific backing
Nutricosmetic ingredients in NPDs – regulation vs science
Claims approved under Article 13.1: Beauty from within (1)
Claims approved under Article 13.1: Beauty from within (2)
Global brands and private label quickly enter the beauty arena
Other beauty from within ingredients…
…and their claimed benefits
Polyphenols and vitamin E the winners
What ingredients are used to sell products in Japan?
Cross-over of omega-3 supplementation into beauty in Japan
Balancing convenience and low price combination
Products with a prohibitive price struggle to attract consumers
Quick results: What food and drink can learn from supplements
Drinks are available but need a clear and credible message
Coca-Cola and Sanofi join forces to launch Beautific Oenobiol
Beauty snack bars and confectionery gaining interest
Keep it simple with recognisable and effective ingredients

Who Is Your Consumer?

Nutricosmetics defy the recession
Female population aged 60+ will be second most populous by 2016
Teens demand instant gratification
20-30s: The start of prevention
Focus on anti-ageing for the 40-50s
65+: An untapped market for ingestible beauty
Borba: Targeting the right age group
Nutricosmetics for men should align with sports nutrition
Obesity rates continue to rise even though skinny remains the ideal
A soft approach: Diet Coke enters the beauty game

Future Outlook

HW beverages to generate US$74.5 billion in new sales
Growth in mean age and ADI hold potential for nutricosmetics
Japan is set to dominate beauty from within in the near future
Key factors determining regional success
Sales of beauty food and drink to exceed US$1.1 billion by 2016
Conclusion: How to succeed in nutricosmetics

Report Definitions

Report terminology
Report parameters: 54 health and wellness countries covered
Health and wellness category definitions
Health and wellness product coverage


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