Beauty Survey 2019: Key Insights
Strategy Briefing
About This Report
Oct 2019This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s tech-savvy digital beauty consumers, and an overview of the system with regard to survey scope and research applications is also provided.
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Beauty Survey 2019: Key Insights
Key Findings
Industry evolution
High intensity of innovations and new product developments characterise a constantly evolving industry and a growing need for gap assessment and consumer profiling.
Consumer demand
Consumer preferences are changing on multiple levels: as people age, their hair and skin needs shift, their spending power changes, and as they become aware of new trends and products their beauty routines and attitudes evolve.
Introduction
Background on the Beauty Survey system
Introducing the Digital Beauty Consumer
Introducing the “digital beauty consumer”
Digital beauty consumers turn to reviews and apps when shopping
Consumer Perceptions of Premium Beauty
Efficacy leads brand name in traits associated with premium beauty
Efficacy and personalisation command a premium price
What Does “Masculinity” Mean?
For many, masculinity equals confidence, strength and reliability
Snapshot of masculine traits around the world
With age, masculinity means reliability, not strength or bravery
System Overview
Beauty Survey offers insight into the most relevant industry topics
Unique features
Who we surveyed and what we asked
Country coverage: 20 markets surveyed
Five years of tracked data covering 40 products and 700+ brands
Five years of data visualised through state-of-the-art dashboards
What is new in 2019?
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
Strategic analysis for greater insight
Range of research applications
About Our Research
Information about Euromonitor’s syndicated survey methods
Beauty Survey: FAQs
Tell the whole story with Euromonitor International data
About Euromonitor International (1)
About Euromonitor International (2)
Our global research network
Our research expertise
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