This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s tech-savvy digital beauty consumers, and an overview of the system with regard to survey scope and research applications is also provided.
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High intensity of innovations and new product developments characterise a constantly evolving industry and a growing need for gap assessment and consumer profiling.
Consumer preferences are changing on multiple levels: as people age, their hair and skin needs shift, their spending power changes, and as they become aware of new trends and products their beauty routines and attitudes evolve.