This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s tech-savvy digital beauty consumers, and an overview of the system with regard to survey scope and research applications is also provided.
This report comes in PPT.
High intensity of innovations and new product developments characterise a constantly evolving industry and a growing need for gap assessment and consumer profiling.
Consumer preferences are changing on multiple levels: as people age, their hair and skin needs shift, their spending power changes, and as they become aware of new trends and products their beauty routines and attitudes evolve.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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