Beauty Survey 2019: Key Insights

Introduction

Background on the Beauty Survey system

Introducing the Digital Beauty Consumer

Introducing the “digital beauty consumer”

Digital beauty consumers turn to reviews and apps when shopping

Consumer Perceptions of Premium Beauty

Efficacy leads brand name in traits associated with premium beauty

Efficacy and personalisation command a premium price

What Does “Masculinity” Mean?

For many, masculinity equals confidence, strength and reliability

Snapshot of masculine traits around the world

With age, masculinity means reliability, not strength or bravery

System Overview

Beauty Survey offers insight into the most relevant industry topics

Unique features

Who we surveyed and what we asked

Country coverage: 20 markets surveyed

Five years of tracked data covering 40 products and 700+ brands

Five years of data visualised through state-of-the-art dashboards

What is new in 2019?

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

What is new in 2019? (cont.)

Strategic analysis for greater insight

Range of research applications

About Our Research

Information about Euromonitor’s syndicated survey methods

Beauty Survey: FAQs

Tell the whole story with Euromonitor International data

About Euromonitor International (1)

About Euromonitor International (2)

Our global research network

Our research expertise

---