Beauty Survey 2019: Key Insights

October 2019

This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s tech-savvy digital beauty consumers, and an overview of the system with regard to survey scope and research applications is also provided.

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Key Findings

Industry evolution

High intensity of innovations and new product developments characterise a constantly evolving industry and a growing need for gap assessment and consumer profiling.

Consumer demand

Consumer preferences are changing on multiple levels: as people age, their hair and skin needs shift, their spending power changes, and as they become aware of new trends and products their beauty routines and attitudes evolve.

Introduction

Background on the Beauty Survey system

Introducing the Digital Beauty Consumer

Introducing the “digital beauty consumer”
Digital beauty consumers turn to reviews and apps when shopping

Consumer Perceptions of Premium Beauty

Efficacy leads brand name in traits associated with premium beauty
Efficacy and personalisation command a premium price

What Does “Masculinity” Mean?

For many, masculinity equals confidence, strength and reliability
Snapshot of masculine traits around the world
With age, masculinity means reliability, not strength or bravery

System Overview

Beauty Survey offers insight into the most relevant industry topics
Unique features
Who we surveyed and what we asked
Country coverage: 20 markets surveyed
Five years of tracked data covering 40 products and 700+ brands
Five years of data visualised through state-of-the-art dashboards
What is new in 2019?
What is new in 2019? (cont.)
What is new in 2019? (cont.)
What is new in 2019? (cont.)
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Strategic analysis for greater insight
Range of research applications

About Our Research

Information about Euromonitor’s syndicated survey methods
Beauty Survey: FAQs
Tell the whole story with Euromonitor International data
About Euromonitor International (1)
About Euromonitor International (2)
Our global research network
Our research expertise
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