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Strategy Briefing

Beer: A New Dawn Brewing

39 pages, Nov 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Global beer is going through a transformational period. Key categories are adapting to respond to maturity barriers, macroeconomic headwinds, the craft segment’s irreverent and seismic rise and the loss of share of throat to spirits and wine. As emerging markets are proving to be as profitable as they are volatile and mainstream brands’ dominance is put into question, pockets of value growth are difficult to locate, but are more important than ever.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overall beer volumes continue motoring on

Beer sales continue to grow, although the category is losing share of volume to the more dynamic spirits and wine

Lager remains premiumisation-driven and by far the biggest category

While lager still dominates, interest in alternative types – especially dark beer – is gathering momentum, and other beers are even beginning to cannibalise lager sales in mature markets.

Dark beer is going through a transformational period

Largely outdated and out of touch economy ales are fading away at the same time that higher end offerings pioneered by craft brewers are reaching out to a younger, more adventurous demographic.

Stout’s travails are temporary

Macroeconomic headwinds in Ireland, US maturity and consumption shifts alongside security risks in Nigeria both hit global growth hard in 2012, but a reversal of the trend is within reach.

Craft enters the mainstream

While craft beer is becoming better established, the first whispers of the potential bursting of a bubble can already be heard in the markets that have spearheaded the trend, most notably the US and the UK.

Low-alcohol beer looks uninspiring

Sobering growth in low-alcohol beer masks the fact that there is nascent interest in the category, driven by radler-inspired launches and a healthier spin.

Non-alcoholic beer’s explosive boom appears to be slowing

Non-alcoholic beer retains its focus on religiously restrictive markets, where flavours and aspirational consumption continue driving sales, but is yet to make significant inroads in mature markets.

Asia Pacific will shape the industry’s future

While the region accounted for 36% of global beer volumes in 2012, this share is expected to rise significantly, to reach 40% by 2017.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

I ntroduction

Key findings

Global Beer

Global beer: A rising t ide against t he h eadwinds

Under lager’s shadow

Dynamics behind the on- and off-trade g rowth e quilibrium

Mature value versus emerging v olumes

Supermarkets, hypermarkets and discounters a dvance

Metal beverage cans and glass bottles retain dominance

Beer’s share of throat under pressure

Lager

Polarisation retains i ts g rip

US: A tentative, premiumisation-driven r ecovery

China: Less e xplosive, more s ustainable g rowth

Dark Beer

Old guard h aemorrhaging s ales, craft frothy

UK: A tale o f t wo a les

Stout

Stout: Current h iccups and future o pportunities

Nigeria: Temporary w eight o n s tout’s s houlders

Craft

Drivers behind the micro-fever

Crafting a w ay o ut o f s tagnation

US: Craft entering t he m ainstream

UK: Craft altering t he b eer l andscape

Craft taking o ver t he world?

Low-/Non-Alcohol Beer

Lower alcohol’s n iche potential

Iran’s non-alcoholic r evolution

Germany r ediscovering l ower a lcohol t raditions

T he Future

An uneven and precarious a dvance

The Future

Non-alcoholic d ynamism under lager’s shadow

Asia pacific r ising

Recommendations

Definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Beer: A New Dawn Brewing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Overall beer volumes continue motoring on

Lager remains premiumisation-driven and by far the biggest category

Dark beer is going through a transformational period

Stout’s travails are temporary

Craft enters the mainstream

Low-alcohol beer looks uninspiring

Non-alcoholic beer’s explosive boom appears to be slowing

Asia Pacific will shape the industry’s future

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

I ntroduction

Key findings

Global Beer

Global beer: A rising t ide against t he h eadwinds

Under lager’s shadow

Dynamics behind the on- and off-trade g rowth e quilibrium

Mature value versus emerging v olumes

Supermarkets, hypermarkets and discounters a dvance

Metal beverage cans and glass bottles retain dominance

Beer’s share of throat under pressure

Lager

Polarisation retains i ts g rip

US: A tentative, premiumisation-driven r ecovery

China: Less e xplosive, more s ustainable g rowth

Dark Beer

Old guard h aemorrhaging s ales, craft frothy

UK: A tale o f t wo a les

Stout

Stout: Current h iccups and future o pportunities

Nigeria: Temporary w eight o n s tout’s s houlders

Craft

Drivers behind the micro-fever

Crafting a w ay o ut o f s tagnation

US: Craft entering t he m ainstream

UK: Craft altering t he b eer l andscape

Craft taking o ver t he world?

Low-/Non-Alcohol Beer

Lower alcohol’s n iche potential

Iran’s non-alcoholic r evolution

Germany r ediscovering l ower a lcohol t raditions

T he Future

An uneven and precarious a dvance

The Future

Non-alcoholic d ynamism under lager’s shadow

Asia pacific r ising

Recommendations

Definitions

Why buy this report?

Want to find out more about this report?

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