Executive Summary

Jul 2019
PROSPECTS
Positive economic development and rising disposable income result in stable volume growth for beer

Beer in Belarus in 2018 was positively affected by the improving economic situation, low inflation and stable unit prices. As a result, beer recorded modest volume growth, in line with the lager performance, with flavoured/mixed lager seeing the fastest growth, albeit from a small base.

Sales of mid-priced and premium beer record growth

As beer remained a regularly consumed alcoholic drink, the economising trend retained its effect on the purchasing behaviour of local consumers. Thus, medium-to-low disposable income Belarusians continued to look for the best price-quality combination.

Most new product development was speciality beer

Interest in mid-priced and premium beer due to disposable income growth led to the increased presence of new products in these areas. As a result of the growing popularity of special beer varieties, such as ale, stout, dark and flavoured beer, most of the new product developments were seen in these categories.

COMPETITIVE LANDSCAPE
New players and private label activity intensify beer competition

At GBO level, foreign players retained their leading position due to a strong presence on local shelves, great product variety, wide availability and major advertising efforts. At the beginning of 2018, new player Bobruiski Brovar ZAO replaced Pivovarni Heineken IZAO in Belarus.

Music festivals remain a major promotion tool

As advertisement of any alcohol was prohibited by the state, beer players remained limited in terms of promotional instruments. Players actively use music festivals for brand promotions.

Minor share of craft beer was linked to high prices and competition in modern retail

Craft beer in Belarus increased in popularity thanks to growing disposable income, but its sales remained marginal, holding only a tiny volume sales share. Craft beer in retail occupied limited shelf space due to high prices and strong competition from the more well-known brands.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Beer in Belarus

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Belarus?
  • What are the major brands in Belarus?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Beer in Belarus - Category analysis

HEADLINES

PROSPECTS

Positive economic development and rising disposable income result in stable volume growth for beer
Sales of mid-priced and premium beer record growth
Most new product development was speciality beer

COMPETITIVE LANDSCAPE

New players and private label activity intensify beer competition
Music festivals remain a major promotion tool
Minor share of craft beer was linked to high prices and competition in modern retail

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2018
Table 1 Number of Breweries 2013-2018

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2013-2018
Table 3 Sales of Beer by Category: Total Value 2013-2018
Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Highly regulated alcoholic drinks were positively affected by the stable economic performance
Disposable income growth and healthy lifestyle trend affected consumption behaviour
Establishment of unified retail mark-up and strong positions of local brands affect alcoholic drinks competition
Modern grocery retailing holds a major volume sales share due to its active growth, marketing efforts and wide alcoholic drinks assortment
Slight volume growth to be driven by stable economic performance and rising disposable income

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Import Duties for Alcoholic Drinks in Belarus in 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 3 Research Sources