Although there was no official state-mandated lockdown in place at the peak of the COVID-19 pandemic in Belarus, the threat of contagion encouraged many people to avoid unnecessary social contact and the on-trade channel. The on-trade decline was strongest in the spring of 2020 (during the first wave of COVID-19); however, specialist horeca outlets, including beer pubs, did not record such volume sales decline.
The disposable income decline in 2020 led to growing price sensitivity during the second half of the year. Consumers began to shift from mid-priced domestic beer to economy beer, with sales of large volume 1.
The beer culture was growing in Belarus in 2020, with Belarusians continuing to try various beer types. This stimulated the ongoing rising interest in craft beer, a trend which was evident in the buoyant growth recorded in categories such as Weissbier/weizen/wheat beer and flavoured/mixed lager.
COVID-19, political protest and disposable income decline is expected to be a significant threat to beer volume sales growth over the forecast period to 2025. Economising and prioritising essential products is expected to lead to growing demand for less expensive beer and the consumption of large beer bottles sizes, including 1- to 2-litre PET bottles.
Craft beer is set to continue to increase its volume share in Belarus over the forecast period. Consumers of craft beer are more likely to reduce their beer consumption than shift to mass market beer.
Competition is expected to become more intense in beer in Belarus over the period to 2025 as local players are set to face pressure from imported brands. The increasing activity of Ab InBev and Efes, the shift of Brestskoye Pivo OAO shift from a state- to privately-owned company, and Lidskoe Pivo OAO now distributing several brands of Mahou-San Miguel S.
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Understand the latest market trends and future growth opportunities for the Beer industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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