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Country Report

Beer in

Beer in Belarus

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

On-trade decline impacts beer sales in 2020

Although there was no official state-mandated lockdown in place at the peak of the COVID-19 pandemic in Belarus, the threat of contagion encouraged many people to avoid unnecessary social contact and the on-trade channel. The on-trade decline was strongest in the spring of 2020 (during the first wave of COVID-19); however, specialist horeca outlets, including beer pubs, did not record such volume sales decline.

Growing price sensitivity as disposable incomes decline

The disposable income decline in 2020 led to growing price sensitivity during the second half of the year. Consumers began to shift from mid-priced domestic beer to economy beer, with sales of large volume 1.

Belarusians increasingly interested in craft beer

The beer culture was growing in Belarus in 2020, with Belarusians continuing to try various beer types. This stimulated the ongoing rising interest in craft beer, a trend which was evident in the buoyant growth recorded in categories such as Weissbier/weizen/wheat beer and flavoured/mixed lager.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Belarus?
What are the major brands in Belarus?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade decline impacts beer sales in 2020

Growing price sensitivity as disposable incomes decline

Belarusians increasingly interested in craft beer

RECOVERY AND OPPORTUNITIES

Price sensitivity and economising as disposable incomes see further decline

Expected further increase of craft beer

Competition expected to intensify, with pressure from imported brands

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 17 Excise Tax on Alcoholic Drinks 2019-2021

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

On-trade decline impacts beer sales in 2020

Growing price sensitivity as disposable incomes decline

Belarusians increasingly interested in craft beer

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade decline impacts beer sales in 2020

Growing price sensitivity as disposable incomes decline

Belarusians increasingly interested in craft beer

RECOVERY AND OPPORTUNITIES

Price sensitivity and economising as disposable incomes see further decline

Expected further increase of craft beer

Competition expected to intensify, with pressure from imported brands

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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