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Country Report

Beer in

Beer in Belarus

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Belarus to see low volume growth after review period decline

In 2017, economic recovery and economising trends resulted in trading down to cheaper products. Therefore, beer faced low total volume growth compared to the review period decline.

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Even though Belarus faced a period of slow recovery in 2017 after the economic downturn in 2015, the economising trend continued. Beer remains a very popular alcoholic drink and local consumers are not willing to significantly reduce its consumption.

Craft beer continues to actively develop in Belarus

In 2017, craft breweries were very active, with the number of craft beer offers rapidly growing. However, the total volume share of micro-breweries remained low.

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

In 2017, Carlsberg retained its leading position at global brand owner level. Its brands are both imported and produced in local beer establishments.

Advertising of beer is limited to sponsorship of various events

Since state law generally restricts advertisements for alcoholic drinks in Belarus, local players are limited in their advertising campaigns to degustation, organisation of beer festivals and sponsorship of various sporting and cultural events. Similar to Germany, local companies organise beer festivals; Lidskoe Pivo organised Lidbeer festival for a second consecutive year.

Local beer producers actively introduce new product developments

In 2017, local beer was not particularly rich in new product development, with only several leading companies launching new products. The most interesting were by Lidskoe Pivo, Olivariya and Krinitsa OAO.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Belarus?
What are the major brands in Belarus?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Belarus - Category analysis

HEADLINES

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Import Duties for Alcoholic Drinks in Belarus in 2017
Table 18 Excise duties for Alcoholic Drinks in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Belarus - Category analysis

HEADLINES

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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