Off-trade volume sales are set to grow continuously, if slowly, over the forecast period. Meanwhile, on-trade volume sales are set to continue to rebound well in the early review period before stabilising and even dropping by the end of the forecast period.
During the COVID-19 pandemic on-trade limitations, Portuguese consumers invested in more premium offerings found in the off-trade channel. They tried different flavours and international brands as their on-trade spending fell and for pampering or indulgence reasons.
Private label development is a potential menace for manufacturers of brands in the off-trade channel. Private label is likely to be aided by several factors, such as the organic growth of discounters like Lidl, Aldi and Mercadona and their investments in exclusive beer lines that offer good quality products and lower average prices.
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Understand the latest market trends and future growth opportunities for the Beer industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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