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Country Report

Beer in

Beer in Russia

26 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

In 2017, a legislative restriction came into force, according to which beer in plastic bottles is not allowed to be produced in pack sizes bigger than 1.5-litres.

Share of non-alcoholic beer is growing

In 2017, amidst a background of falling beer sales, non alcoholic beer continued to buck the trend and record solid growth. This is mostly being driven by the health and wellness trend and the aggressive marketing activities of major players.

Craft beer movement helps support sales

Rising consumer demand for craft beer continued to support sales in the wider category in 2017, but particularly in ale and weissbeer/weizen/wheat beer, which are perceived be consumers as offering something more than just basic beer. The number of small craft breweries in Russia is growing, especially in St Petersburg.

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

In 2017, Anheuser-Busch InBev and Anadolu Group signed an agreement of intent to merge their businesses in Russia and Ukraine under a new entity called AB InBev-Efes, with both having an equal stake. The share of the new entity will significantly reduce the gap between the leading player Baltika Pivovarennaya and its nearest rivals.

Heineken the best performer in 2017

In 2017, Heineken Pivovarnya was the best performer in beer, registering solid total volume growth and thus outperforming the wider category. The company’s sales were driven by strong performances from various brands, including Heineken and Okhota in lager, but it also benefited from the launch of Heineken 0.

Regional players survive thanks to draught beer

2017 continued to witness the steady growth of regional brewers of draught beer, which sell their products in kegs in draught beer shops. This remained their main distribution channel, accounting for almost half of their sales.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Russia?
What are the major brands in Russia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Russia - Category analysis

HEADLINES

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

Share of non-alcoholic beer is growing

Craft beer movement helps support sales

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

Heineken the best performer in 2017

Regional players survive thanks to draught beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

Lower prices in spirits help boost volume sales

Price discounting remains a powerful competitive tool

Krasnoe & Beloe retail chain helps support spirit sales

A mixed performance expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

KEY NEW PRODUCT LAUNCHES

Lack of new product launches in 2017

Outlook
Summary 3 Key New Product Developments 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

Share of non-alcoholic beer is growing

Craft beer movement helps support sales

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

Heineken the best performer in 2017

Regional players survive thanks to draught beer

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Russia - Category analysis

HEADLINES

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

Share of non-alcoholic beer is growing

Craft beer movement helps support sales

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

Heineken the best performer in 2017

Regional players survive thanks to draught beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

Lower prices in spirits help boost volume sales

Price discounting remains a powerful competitive tool

Krasnoe & Beloe retail chain helps support spirit sales

A mixed performance expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

KEY NEW PRODUCT LAUNCHES

Lack of new product launches in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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