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Learn moreJun 2018
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Total volume sales of beer declined again in 2017. Traditionally, beer shows steady volume growth much aligned with the population growth rate but imports of raw inputs have fallen by 50-70% from historic levels.
Beer has high penetration in Venezuela thanks to its relative affordability. The average unit price of domestic mid-priced lager – the most popular beer in Venezuela – is under half the average for alcoholic drinks.
Volume losses in 2017 might also be explained by a persistent loss of purchasing power due to hyperinflation. Traditionally, light beer is very popular in Venezuela with Polar Light (4.
Cervecería Polar CA maintained its dominance in 2017, in spite of a slight loss of total volume share in 2016. Its Polar Light and Polar Ice brands are the top sellers and Polar Pilsen, which has been present in Venezuela for over 70 years, occupies fourth position thanks to strong brand recognition.
Beer is consumed by men and women, young and old, and of all social strata. Leading player Cervecería Polar manages a segmentation strategy with a product portfolio targeted towards different types of consumers.
In 2017, four breweries operated in Venezuela: Cervecería Polar, Cervecería Regional, Cervecería Tovar and Cervecería Destilo. The latter two are the only companies allowed to produce and market craft beer in the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Venezuela market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.