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Country Report

Beer in

Beer in Venezuela

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Inadequate supply causes a negative performance in 2017

Total volume sales of beer declined again in 2017. Traditionally, beer shows steady volume growth much aligned with the population growth rate but imports of raw inputs have fallen by 50-70% from historic levels.

Domestic lager is the most affordable alcoholic drink in Venezuela

Beer has high penetration in Venezuela thanks to its relative affordability. The average unit price of domestic mid-priced lager – the most popular beer in Venezuela – is under half the average for alcoholic drinks.

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

Volume losses in 2017 might also be explained by a persistent loss of purchasing power due to hyperinflation. Traditionally, light beer is very popular in Venezuela with Polar Light (4.

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

Cervecería Polar CA maintained its dominance in 2017, in spite of a slight loss of total volume share in 2016. Its Polar Light and Polar Ice brands are the top sellers and Polar Pilsen, which has been present in Venezuela for over 70 years, occupies fourth position thanks to strong brand recognition.

A segmented market to satisfy each type of consumer

Beer is consumed by men and women, young and old, and of all social strata. Leading player Cervecería Polar manages a segmentation strategy with a product portfolio targeted towards different types of consumers.

Craft beer remains a niche market

In 2017, four breweries operated in Venezuela: Cervecería Polar, Cervecería Regional, Cervecería Tovar and Cervecería Destilo. The latter two are the only companies allowed to produce and market craft beer in the country.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Venezuela?
What are the major brands in Venezuela?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Venezuela - Category analysis

HEADLINES

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Venezuela - Category analysis

HEADLINES

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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