Beer Overview: A Strange Brew of Saturation and Fizzy Potential

Introduction

Scope

Objectives

Key findings

Global Beer

Global beer: Volumes plummet but value sales prosper

Mid-priced lager’s dominance withstands threat from alternatives

On-trade losing momentum

Maturing markets drive shift in focus towards value

Bigger is better as supermarkets maintain channel lead

Lager

Ongoing premiumisation hits economy segment

Brazil: Drinking less but drinking better

Trading up in China offsets volume decline

Nigeria: Reversing the trend as economy lager dominates

Counteracting maturity: Mixed lager and RTDs

Counteracting maturity: Cider evolution

Dark Beer

Craft offers a bright future for dark beer

UK: Craft-driven premiumisation in ale

Stout

Stout: The start of a global resurgence?

China: The future of stout lies East

Stout’s premium positioning hinders progress in Nigeria

Craft Beer

Dealing with craft definitions

US: Craft as the new normal?

UK craft: Healthy growth despite a struggling on-trade

Non/Low Alcohol Beer

Global potential for non/low alcohol beer?

Possibilities beyond Muslim-majority markets

The Future

Geographic diversity of future growth

A more positive outlook?

Potential pitfalls

Localisation to help combat uncertainty in Africa

Asia beyond China

Recommendations

Report Definitions

Definitions

About Euromonitor International’s Industry Forecast Model

---