The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and diversification. This briefing covers some of the main category-specific trends and the potential they hold for boosting future sales or offsetting volume stagnation.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Despite falling global volumes, the strong performance of higher-end beers is driving continued value growth.
A combination of aspirational consumption trends, health concerns and a desire for quality is driving a premium shift in standard lager.
Flavoured/mixed lager volumes continue to rise in Western Europe, making a small but significant contribution to overall lager sales in the region as standard variants stagnate.
The growing influence of craft beer is creating an increasingly fragmented market and prompting acquisitions by multinational brewers.
China offers strong prospects for stout and will drive global sales as Chinese brewers raise awareness of this type of beer nationwide.
As standard lager stagnates in mature developed markets, cider and RTDs offer sweeter, more flavourful alternatives that target Millennials in particular.
A growing health consciousness in Western Europe and continued popularity in Iran are driving dynamic growth in the category.
Despite setbacks resulting from macroeconomic headwinds in a number of key regions, emerging markets will continue to provide a boost to volumes.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.