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Strategy Briefing

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

41 pages, Sep 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and diversification. This briefing covers some of the main category-specific trends and the potential they hold for boosting future sales or offsetting volume stagnation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Value performance the positive story for global beer

Despite falling global volumes, the strong performance of higher-end beers is driving continued value growth.

Premiumisation in standard lager

A combination of aspirational consumption trends, health concerns and a desire for quality is driving a premium shift in standard lager.

Flavoured/mixed lager sweetening the lager pot

Flavoured/mixed lager volumes continue to rise in Western Europe, making a small but significant contribution to overall lager sales in the region as standard variants stagnate.

Craft is reshaping the US beer market

The growing influence of craft beer is creating an increasingly fragmented market and prompting acquisitions by multinational brewers.

Stout goes East… Far East

China offers strong prospects for stout and will drive global sales as Chinese brewers raise awareness of this type of beer nationwide.

Cider/perry and RTDs help to counteract maturity

As standard lager stagnates in mature developed markets, cider and RTDs offer sweeter, more flavourful alternatives that target Millennials in particular.

Renewed enthusiasm for non/low alcohol beer

A growing health consciousness in Western Europe and continued popularity in Iran are driving dynamic growth in the category.

Emerging markets to drive volume sales

Despite setbacks resulting from macroeconomic headwinds in a number of key regions, emerging markets will continue to provide a boost to volumes.

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Introduction

Scope

Objectives

Key findings

Global Beer

Global beer: Volumes plummet but value sales prosper

Mid-priced lager’s dominance withstands threat from alternatives

On-trade losing momentum

Maturing markets drive shift in focus towards value

Bigger is better as supermarkets maintain channel lead

Lager

Ongoing premiumisation hits economy segment

Brazil: Drinking less but drinking better

Trading up in China offsets volume decline

Nigeria: Reversing the trend as economy lager dominates

Counteracting maturity: Mixed lager and RTDs

Counteracting maturity: Cider evolution

Dark Beer

Craft offers a bright future for dark beer

UK: Craft-driven premiumisation in ale

Stout

Stout: The start of a global resurgence?

China: The future of stout lies East

Stout’s premium positioning hinders progress in Nigeria

Craft Beer

Dealing with craft definitions

US: Craft as the new normal?

UK craft: Healthy growth despite a struggling on-trade

Non/Low Alcohol Beer

Global potential for non/low alcohol beer?

Possibilities beyond Muslim-majority markets

The Future

Geographic diversity of future growth

A more positive outlook?

Potential pitfalls

Localisation to help combat uncertainty in Africa

Asia beyond China

Recommendations

Report Definitions

Definitions

About Euromonitor International’s Industry Forecast Model

Why buy this report?

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Megatrends

Strategy Briefing

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Value performance the positive story for global beer

Premiumisation in standard lager

Flavoured/mixed lager sweetening the lager pot

Craft is reshaping the US beer market

Stout goes East… Far East

Cider/perry and RTDs help to counteract maturity

Renewed enthusiasm for non/low alcohol beer

Emerging markets to drive volume sales

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Beer

Global beer: Volumes plummet but value sales prosper

Mid-priced lager’s dominance withstands threat from alternatives

On-trade losing momentum

Maturing markets drive shift in focus towards value

Bigger is better as supermarkets maintain channel lead

Lager

Ongoing premiumisation hits economy segment

Brazil: Drinking less but drinking better

Trading up in China offsets volume decline

Nigeria: Reversing the trend as economy lager dominates

Counteracting maturity: Mixed lager and RTDs

Counteracting maturity: Cider evolution

Dark Beer

Craft offers a bright future for dark beer

UK: Craft-driven premiumisation in ale

Stout

Stout: The start of a global resurgence?

China: The future of stout lies East

Stout’s premium positioning hinders progress in Nigeria

Craft Beer

Dealing with craft definitions

US: Craft as the new normal?

UK craft: Healthy growth despite a struggling on-trade

Non/Low Alcohol Beer

Global potential for non/low alcohol beer?

Possibilities beyond Muslim-majority markets

The Future

Geographic diversity of future growth

A more positive outlook?

Potential pitfalls

Localisation to help combat uncertainty in Africa

Asia beyond China

Recommendations

Report Definitions

Definitions

About Euromonitor International’s Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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