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Company Profile

Beiersdorf AG in Beauty and Personal Care

46 pages, Aug 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, Beiersdorf should look at increasing the brand’s appeal among the youth. Eucerin and La Prairie could also benefit from technological innovations aligned with global trends to expand geographical footprint and diversify company revenue streams.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report

Scope

Strategic Evaluation

Key findings (1)

Companies at a glance

Global footprint

Company overview

SWOT: Beiersdorf AG

Strategic objectives and challenges

Competitive Positioning

Mass driven focus and slow-moving innovations hurt growth

Competition rises amidst rivals’ acquisitions and product innovations

Core categories sustain strong global positions

Nivea: Beiersdorf’s largest revenue generator

Beauty and Personal Care Review

Emerging markets targeted for growth

Beiersdorf strengthens its position in China and India

Toughening skin care market offers challenges and opportunities

Opportunities arise with consumers’ interest in anti-pollution products

Rising concern for sun care protection offers prospects for expansion

Men’s toiletries needs uplift in key growth markets

Nivea Men could consider expanding in male beauty

Competition intensifies in men’s shaving

Deodorants could follow a multi-brand strategy

Brand Strategy

Nivea, Eucerin and La Prairie: Beiersdorf’s bastion brands

Nivea drives revenues but narrowness makes future insecure

Eucerin faces intensifying competition from dermocosmetic rivals

La Prairie: Beiersdorf’s prestige proposition

Consumer perceptions of top Beiersdorf brands

Prospects

Focus on recovery in categories where share is falling

Growth exposure: Brazil key to future success

Key findings (2)

Appendix

Overview of beauty survey

Overview of beauty survey: product and brand coverage

Overview

Competitors

Market overlap

Treemap

Overlap matrices

About Euromonitor International’s industry forecast model

Soft drivers and the industry forecast model

Growth decomposition explained

Significance and applications for growth decomposition

Why buy this report?

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Megatrends

Company Profile

Beiersdorf AG in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Key findings (1)

Companies at a glance

Global footprint

Company overview

SWOT: Beiersdorf AG

Strategic objectives and challenges

Competitive Positioning

Mass driven focus and slow-moving innovations hurt growth

Competition rises amidst rivals’ acquisitions and product innovations

Core categories sustain strong global positions

Nivea: Beiersdorf’s largest revenue generator

Beauty and Personal Care Review

Emerging markets targeted for growth

Beiersdorf strengthens its position in China and India

Toughening skin care market offers challenges and opportunities

Opportunities arise with consumers’ interest in anti-pollution products

Rising concern for sun care protection offers prospects for expansion

Men’s toiletries needs uplift in key growth markets

Nivea Men could consider expanding in male beauty

Competition intensifies in men’s shaving

Deodorants could follow a multi-brand strategy

Brand Strategy

Nivea, Eucerin and La Prairie: Beiersdorf’s bastion brands

Nivea drives revenues but narrowness makes future insecure

Eucerin faces intensifying competition from dermocosmetic rivals

La Prairie: Beiersdorf’s prestige proposition

Consumer perceptions of top Beiersdorf brands

Prospects

Focus on recovery in categories where share is falling

Growth exposure: Brazil key to future success

Key findings (2)

Appendix

Overview of beauty survey

Overview of beauty survey: product and brand coverage

Overview

Competitors

Market overlap

Treemap

Overlap matrices

About Euromonitor International’s industry forecast model

Soft drivers and the industry forecast model

Growth decomposition explained

Significance and applications for growth decomposition

Why buy this report?

Want to find out more about this report?

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