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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2019

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of its Corporate Indie Brands business unit. Innovations are also centred on its core brands, including Nivea and Eucerin, which is well positioned to win in dermocosmetics, and La Prairie, which appeals to Chinese consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Key findings

State of Play

Top companies at a glance

Beiersdorf AG´s global footprint

China has become Beiersdorf’s second largest market

Beiersdorf is driven by market momentum, but is eyeing acquisitions

Consumer perceptions of top Beiersdorf brands

Exposure to Future Growth

Asia Pacific represents the largest opportunity for Beiersdorf

China and Brazil are key growth markets for Beiersdorf in future

Competitive Positioning

Beiersdorf tapping start-up mentality to withstand competition

Competitor overlap

Key categories and markets

Facial care remains Beiersdorf’s bastion category

Nivea is Beiersdorf’s largest brand

Eucerin is well positioned to win in dermocosmetics

Skin Care

Middle East and Africa among the fastest growing regions

Leveraging G-beauty heritage to cultivate skin care growth

Asia Pacific: Focus of CARE+ programme

Facial care dominates in most markets except Brazil and US

La Prairie is best positioned to capture value gains in China

Nivea is going after Baby Boomers

Individualisation on Beiersdorf’s radar as a key trend

Beiersdorf is tapping into microbiome research

Men’s Grooming

Further investment required to sustain growth in Latin America

China is the growth engine for men’s toiletries

Russia to boost Beiersdorf’s shaving sales

Emerging markets are catalyst for mass men’s skin care

Encouraging education to increase adoption of skin care among men

Other Categories

Coppertone acquisition to help Beiersdorf gain sun care leadership

Deodorants could follow a multibrand strategy

Beiersdorf is facing competition in Latin America within deodorants

Key Findings

Key findings

Appendix

Projected Company Sales: FAQs

Why buy this report?

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Megatrends

Company Profile

Beiersdorf AG in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Key findings

State of Play

Top companies at a glance

Beiersdorf AG´s global footprint

China has become Beiersdorf’s second largest market

Beiersdorf is driven by market momentum, but is eyeing acquisitions

Consumer perceptions of top Beiersdorf brands

Exposure to Future Growth

Asia Pacific represents the largest opportunity for Beiersdorf

China and Brazil are key growth markets for Beiersdorf in future

Competitive Positioning

Beiersdorf tapping start-up mentality to withstand competition

Competitor overlap

Key categories and markets

Facial care remains Beiersdorf’s bastion category

Nivea is Beiersdorf’s largest brand

Eucerin is well positioned to win in dermocosmetics

Skin Care

Middle East and Africa among the fastest growing regions

Leveraging G-beauty heritage to cultivate skin care growth

Asia Pacific: Focus of CARE+ programme

Facial care dominates in most markets except Brazil and US

La Prairie is best positioned to capture value gains in China

Nivea is going after Baby Boomers

Individualisation on Beiersdorf’s radar as a key trend

Beiersdorf is tapping into microbiome research

Men’s Grooming

Further investment required to sustain growth in Latin America

China is the growth engine for men’s toiletries

Russia to boost Beiersdorf’s shaving sales

Emerging markets are catalyst for mass men’s skin care

Encouraging education to increase adoption of skin care among men

Other Categories

Coppertone acquisition to help Beiersdorf gain sun care leadership

Deodorants could follow a multibrand strategy

Beiersdorf is facing competition in Latin America within deodorants

Key Findings

Key findings

Appendix

Projected Company Sales: FAQs

Projected Company Sales: FAQs

Why buy this report?

Want to find out more about this report?

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