Beiersdorf AG is a German multinational manufacturer with a well-established global presence across various beauty and personal care categories. Western Europe and Asia Pacific lead the company’s sales, but it has also achieved significant penetration in Latin America and North America. In 2022, Beiersdorf saw double-digit sales growth, amid many uncertainties and adverse conditions that the year brought, and it continued its strong growth path in H1 2023.
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Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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