Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, Beiersdorf should look at increasing the brand’s appeal among the youth. Eucerin and La Prairie could also benefit from technological innovations aligned with global trends to expand geographical footprint and diversify company revenue streams.
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Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.
Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.
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