Beiersdorf AG in Beauty and Personal Care

November 2022

Beiersdorf AG is a German multinational manufacturer with a well-established global presence across various beauty and personal care segments. Western Europe and Asia Pacific lead the company’s sales, but it has also achieved significant penetration in thriving Latin and North America. In 2021, Beiersdorf managed to exceed its pre-crisis level and gain market share worldwide. In Q1 2022, it continued to deliver solid results supported by strong growth in North America and China.

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This report comes in PPT.


Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Beiersdorf AG ranks sixth globally in beauty and personal care
Western Europe remains Beiersdorf AG’s largest region for sales in 2021
Germany and the US lead country sales while skin care registers the highest gains in 2021
Beiersdorf’s growth is driven by market momentum
Consumer perception of top Beiersdorf brands
China is the main driver of growth, followed by Germany and the US
Top five companies expected to maintain positions, while Beiersdorf AG to climb in rank
Beiersdorf shows resilience in beauty and personal care
L'Oréal Groupe and Unilever stand out amongst competitors
Beiersdorf remains the leading player in many categories globally
Well-established core brands maintain their competitive positions
Beiersdorf AG focuses on digital innovation in skin care and sun care
Relaunches help keep its brands relevant, while AI presents prospects for faster realignment
Sustainability at the core of Beiersdorf’s business
Beiersdorf has teamed up with Clariant, Siegwerk and Borealis to launch Design4Circularity
Beiersdorf remains the third-ranked player in skin care globally
Facial care is the largest contributor in Beiersdorf’s key markets
Projected skin care sales
Beiersdorf’s largest sun care markets
Tapping into the North American market
Projected sun care sales
Overview of beauty and personal care: Product and brand coverage, 2021
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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