Consumption patterns, channel dynamics and beauty routines suffered disruptive shifts due to lockdown measures, selective retail, business closures, and travel restrictions. As seen in previous crises, staple toiletries showed more resilience than discretionary and premium beauty. Beiersdorf has maintained a competitive advantage, thanks to its mass portfolio, massive digital investment, and very aggressive marketing campaign for the Eucerin brand, centered on priorities for health and wellness.
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Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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