Beiersdorf’s OTC healthcare operations are focused on wound treatments and medicated skin care. Through these it achieved a global ranking of 20th, with a stable market share at 0.6%. This profile analyses how rather than diversifying into wider product ranges, Beiersdorf should maintain the category strength it already has, whilst pursuing more extensive expansion plans in Cosmetics and Toiletries.
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Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.
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