The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2018
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The global retail landscape is changing rapidly with the rise of omnichannel retailing. This report looks at the platforms on which retailers need to provide a seamless retailing experience. It highlights best practices and case studies from around the world.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key platforms on which retailers must be present to achieve omnichannel proficiency include physical stores, web, mobile and other emerging platforms. Retailers must be aware of these platforms and continue to invest in them, as they are the channels through which shoppers seek to access their brands.The ultimate aim is to provide seamless shopping experiences at any time, anywhere, through any platform; therefore, retailers will need to provide consistency through all channels.
Omnichannel is increasingly becoming the way in which retail customers want to shop. Current customer expectations are that retailers and brands are accessible through all devices at their convenience, and offering this shopping experience is therefore no longer optional for retailers to remain relevant. From retailers’ perspective, being omnichannel yields increased sales opportunities.
Retailers must offer a consistent shopping experience across all channels,including consistency in terms of prices and services. The price of a product should not vary significantly depending on where the shopper chooses to shop, and the service types offered by a retailer should be integrated across all of its channels. Furthermore, shoppers should have access to view all of a given retailer’s available inventory across all platforms, and be able to choose from various fulfilment options, such as delivery and click and collect.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.