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Strategy Briefing

Best Practices for Omnichannel Retailing

Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global retail landscape is changing rapidly with the rise of omnichannel retailing. This report looks at the platforms on which retailers need to provide a seamless retailing experience. It highlights best practices and case studies from around the world.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Retailers must continue to invest in various platforms to achieve omnichannel proficiency

Key platforms on which retailers must be present to achieve omnichannel proficiency include physical stores, web, mobile and other emerging platforms. Retailers must be aware of these platforms and continue to invest in them, as they are the channels through which shoppers seek to access their brands.The ultimate aim is to provide seamless shopping experiences at any time, anywhere, through any platform; therefore, retailers will need to provide consistency through all channels.

Achieving omnichannel proficiency yields benefits to both shoppers and retailers

Omnichannel is increasingly becoming the way in which retail customers want to shop. Current customer expectations are that retailers and brands are accessible through all devices at their convenience, and offering this shopping experience is therefore no longer optional for retailers to remain relevant. From retailers’ perspective, being omnichannel yields increased sales opportunities.

Priorities to achieve omnichannel proficiency include offering consistency across all channels, proper inventory management and various fulfilment options

Retailers must offer a consistent shopping experience across all channels,including consistency in terms of prices and services. The price of a product should not vary significantly depending on where the shopper chooses to shop, and the service types offered by a retailer should be integrated across all of its channels. Furthermore, shoppers should have access to view all of a given retailer’s available inventory across all platforms, and be able to choose from various fulfilment options, such as delivery and click and collect.

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Introduction

Scope

Key findings: omnichannel is the future

Key findings: omnichannel has its challenges

What is omnichannel retailing?

Being omnichannel yields increased opportunities for retailers

Omnichannel Platforms

Platforms for omnichannel retailing

Retailers can leverage physical stores to transact and fulfil

Physical stores play a key role in building retailers’ brands

Online channels offer benefits not offered by physical stores

Mobile commerce is projected to grow quickly in the near term

Mobile may be the key to unlocking omnichannel proficiency

Voice commerce via smart assistants

Smart appliances further facilitate frictionless shopping

Wearables continue to integrate payment capabilities

Alibaba leads in developing connected cars

Case study: Amazon

Amazon offers Dash devices to facilitate frictionless shopping

Amazon Echo leads voice-controlled commerce

Amazon DRS enables others to offer IoT commerce

Amazon integrates Alexa into passenger vehicles

Priorities for Omnichannel

Prioritise pricing, service and transparency

Customer expectations for fulfilment are higher than ever before

Challenges of Becoming Omnichannel

Retailers must rethink how to track sales and plan inventory

Retailers must overcome internal, fulfilment and payment barriers

Retailers must rethink their bricks-and-mortar strategies

State of Omnichannel by Region

Alibaba pursues the strategy of “New Retail”

Alibaba adds omnichannel features to RT Mart

JD.com embraces “Boundaryless Retail”

JD.com launches its own omnichannel stores

Walmart launches its omnichannel prototype in Mexico

OXXO solves the payment problem for digital retailers

Zara reinvents its store in London

IKEA shrinks its stores, relying on omnichannel

Nordstrom is a leader in omnichannel retailing in the US

Home Depot focuses on stores as fulfilment centres

Walmart.com’s redesign emphasises stores

Recommendations

Focus on shifting organisational mindset and prioritise essentials

Invest in necessary platforms and be mindful of regional differences

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Best Practices for Omnichannel Retailing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Retailers must continue to invest in various platforms to achieve omnichannel proficiency

Achieving omnichannel proficiency yields benefits to both shoppers and retailers

Priorities to achieve omnichannel proficiency include offering consistency across all channels, proper inventory management and various fulfilment options

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings: omnichannel is the future

Key findings: omnichannel has its challenges

What is omnichannel retailing?

Being omnichannel yields increased opportunities for retailers

Omnichannel Platforms

Platforms for omnichannel retailing

Retailers can leverage physical stores to transact and fulfil

Physical stores play a key role in building retailers’ brands

Online channels offer benefits not offered by physical stores

Mobile commerce is projected to grow quickly in the near term

Mobile may be the key to unlocking omnichannel proficiency

Voice commerce via smart assistants

Smart appliances further facilitate frictionless shopping

Wearables continue to integrate payment capabilities

Alibaba leads in developing connected cars

Case study: Amazon

Amazon offers Dash devices to facilitate frictionless shopping

Amazon Echo leads voice-controlled commerce

Amazon DRS enables others to offer IoT commerce

Amazon integrates Alexa into passenger vehicles

Priorities for Omnichannel

Prioritise pricing, service and transparency

Customer expectations for fulfilment are higher than ever before

Challenges of Becoming Omnichannel

Retailers must rethink how to track sales and plan inventory

Retailers must overcome internal, fulfilment and payment barriers

Retailers must rethink their bricks-and-mortar strategies

State of Omnichannel by Region

Alibaba pursues the strategy of “New Retail”

Alibaba adds omnichannel features to RT Mart

JD.com embraces “Boundaryless Retail”

JD.com launches its own omnichannel stores

Walmart launches its omnichannel prototype in Mexico

OXXO solves the payment problem for digital retailers

Zara reinvents its store in London

IKEA shrinks its stores, relying on omnichannel

Nordstrom is a leader in omnichannel retailing in the US

Home Depot focuses on stores as fulfilment centres

Walmart.com’s redesign emphasises stores

Recommendations

Focus on shifting organisational mindset and prioritise essentials

Invest in necessary platforms and be mindful of regional differences

Why buy this report?

Want to find out more about this report?

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