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Better For You Beverages

Market research on the better for you beverages. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category analysis.
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Country Report

Country Report

Better For You Beverages in the United Arab Emirates

Mar 2020

After exceptionally strong growth for BFY beverages in 2018, the category saw a negligible retail current value decline in 2019. Nevertheless, growth is expected to resume in the forecast period. The excise tax on carbonates and energy drinks is ...

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Better For You Beverages in Australia

Mar 2020

Despite the health and wellness trend and desire to consume healthier beverages, many consumers are unwilling to sacrifice flavour in better for you beverages. As such, some people are opting for standard or regular products with a focus on reducing ...

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Better For You Beverages in Hong Kong, China

Feb 2020

The number of overweight people in Hong Kong’s population is expected to rise over the forecast period. Recent surveys conducted by the Department of Health suggest that the number of overweight and obese people in Hong Kong will reach three million ...

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Better For You Beverages in Portugal

Feb 2020

Government legislation is proving to be a significant driver for the value growth in better for you beverages in Portugal in 2019. The sugar tax was introduced in 2017 and affected beverages categories which contained higher levels of sugar, ...

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Better For You Beverages in Egypt

Feb 2020

Better for you beverages in Egypt comprises of two categories, namely BFY reduced caffeine beverages and BFY reduced sugar beverages. The former is represented by decaffeinated instant standard coffee, which is present but not that widespread as most...

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Better For You Beverages in the US

Feb 2020

In general, lower-sugar products are outperforming their higher-sugar counterparts. On the other hand, reduced sugar products have not fared as well due to the negative reputation of artificial sweeteners and their long-term health effects. However, ...

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Better For You Beverages in Norway

Feb 2020

Better for you beverages performed well in 2019 as the shift towards reduced sugar carbonates continued at a rapid pace. Better for you beverages was positively impacted by sugar avoidance remaining a key consumer trend, particularly within ...

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Better For You Beverages in Poland

Feb 2020

Better for you beverages is enjoying continued growth, most notably in reduced sugar beverages, as Polish consumers improve their diet and lifestyle in line with health and wellness trends. Consumers are giving stronger focus on the nutritional ...

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Better For You Beverages in Thailand

Feb 2020

Reduced sugar beverages remains by far the largest category in BFY beverages, with consumers having a strong leaning towards BFY reduced sugar carbonates and popular brands such as Coca-Cola Zero Sugar and Pepsi Max continuing to see sales growth. ...

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Better For You Beverages in Ukraine

Feb 2020

Better for you beverages continued to grow in 2019, driven by the strong performance of BFY reduced sugar soft drinks. The latter continued to gain momentum due to the rising trend for healthy lifestyles in Ukraine and an increasing interest amongst ...

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Better For You Beverages in Vietnam

Feb 2020

Consumer awareness of and interest in BFY beverages remained low in Vietnam in 2019. One reason for the lack of interest on the part of the majority of Vietnamese consumers, even when they are aware of the BFY beverages on offer in the retailing ...

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Better For You Beverages in Hungary

Feb 2020

Better for you reduced sugar beverages continued to post strong growth rates in 2019, influenced not only by health trends that favour sugar reduction but by economics, driven by legislative measures. In 2019, the Hungarian government continued to ...

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Better For You Beverages in the Netherlands

Feb 2020

Within carbonates, reduced sugar beverages are becoming the norm. Within cola carbonates regular cola carbonates still represents the largest share in volume terms, although reduced sugar cola carbonates recorded the highest growth by far in 2019. In...

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Better For You Beverages in Japan

Feb 2020

Better for you beverages saw continued current value decline in 2019, despite the ongoing rise in consumer health-consciousness. While increasing consumer health-awareness is leading to growing concerns about the impact of sugar consumption on the ...

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Better For You Beverages in Brazil

Feb 2020

The economic recession shows signs of lifting, restoring consumers’ confidence to resume previous habits. There are expectations of a turning point for the category in volume terms over the forecast period, growing from 2020 onwards, pushing retail ...

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Better For You Beverages in Israel

Feb 2020

Consumers increasingly realise that artificial sweeteners, previously considered harmless or safe to ignore, are now considered potentially harmful to health, often being worse than the sugar they replace. Consequently, there is a continuous decline ...

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Better For You Beverages in Turkey

Feb 2020

In 2019, BFY beverages registered a second year of strong double-digit retail current value growth. New product launches, promotions and company investments in distribution towards the end of the review period stimulated sales. The high value growth ...

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Better For You Beverages in Singapore

Feb 2020

Reducing sugar content in beverages remained the big theme of 2019. The year saw more manufacturers expand or reformulate their beverage offerings to contain less sugar across both hot drinks and soft drinks categories. Meanwhile, BFY reduced ...

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Better For You Beverages in Canada

Feb 2020

Upcoming changes in regulation are set to change operating conditions, with anti-carbonates campaigns expected, which will be to the ultimate benefit of BFY categories. For example, carbonates are likely to be subject to front-of-pack nutrition ...

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Better For You Beverages in the Philippines

Feb 2020

2019 saw sales growth rates in better for you beverages return to normal territory after the introduction of the tax on sugary beverages in 2018 led to somewhat anomalous growth rates in volume and value terms. While negative volume growth was ...

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