Better For You Beverages

Market research on the better for you beverages. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category analysis.
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Country Report

Country Report

Better For You Beverages in Morocco

Jul 2018

As an emerging market characterised by low levels of disposable income, Morocco offers significant obstacles to the development of BFY products and the range available in the market is limited to reduced sugar carbonates and decaffeinated instant ...

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Country Report

Country Report

Better For You Beverages in Austria

Jul 2018

Better for you beverages registered slower growth than the average for non-alcoholic drinks in 2017 in Austria. This shows that better for you is becoming less important among beverages. Consumers are looking instead for naturally healthy drinks or ...

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Country Report

Country Report

Better For You Beverages in Canada

Jul 2018

There are growing concerns about sugar intake and the perception of sugar as the new tobacco in Canada. While reduced sugar beverages align well with the mounting concerns about sugar intake, it is negatively affected by the negativity surrounding ...

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Country Report

Country Report

Better For You Beverages in Belgium

Jul 2018

In 2017, carbonates continued to decline in volume terms in Belgium, due to its sugar content and perceived unnatural image. Belgians are becoming ever more health-conscious as it is a mainstream topic in the media. As a result, regular carbonates ...

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Country Report

Country Report

Better For You Beverages in Brazil

Jul 2018

Sales of BFY beverages in Brazil continued to be affected by the negative performances of carbonates and nectars in 2017. These two beverage types combined account for the majority of sales within better for you beverages, playing important roles in ...

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Country Report

Country Report

Better For You Beverages in Bulgaria

Jul 2018

The strong performance of coffee in Bulgaria and intensifying premiumisation trend encouraged coffee players to expand their product portfolios in more niche categories such as reduced caffeine coffee. Urban consumers increased the number of daily ...

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Country Report

Country Report

Better For You Beverages in the United Kingdom

Jul 2018

BFY reduced sugar beverages is the dominant category within BFY beverages with there being a small and declining interest in BFY reduced fat and reduced caffeine beverages. For those consumers looking to reduce their caffeine intake they are ...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Country Report

Country Report

Better For You Beverages in Slovakia

Jun 2018

Slovak consumers were increasingly interested in drinks lower in sugar in 2017, as such brands received increasing marketing support. Slovakia’s high obesity level received rising attention in the media and the prevalence of unhealthy lifestyles in ...

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Country Report

Country Report

Better For You Beverages in Sweden

Jun 2018

The Swedish Health Minister pointed out the shortage of physical activity and the high intake of salt and sugar among Swedes in 2016, and called for cooperation between society, authorities and producers of food and drink. Hence, Coca-Cola ...

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Country Report

Country Report

Better For You Beverages in Vietnam

Jun 2018

Carbonates are perceived to be one of the unhealthiest types of non-alcoholic drink. Consumers perceive carbonates as having no nutritional value. Even so, overall carbonates still recorded positive growth rates in 2017 as many consumed these drinks ...

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Country Report

Country Report

Better For You Beverages in Mexico

Jun 2018

In 2017, sales of low calorie beverages increased but still accounted for only a small share of total beverages sales. The positive performance of these products was driven by an increase in the offer and brands’ creative marketing strategies. ...

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Country Report

Country Report

Better For You Beverages in Peru

Jun 2018

Rising health and wellbeing concerns have seen local consumers make more informed choices when choosing packaged food or beverages. Thus, soft drinks with high sugar content are losing ground in the market as consumers shift their preference from ...

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Country Report

Country Report

Better For You Beverages in the US

Jun 2018

There is continuing growth stemming from high-intensity sweeteners that are being integrated into the soft drinks space, no doubt as a response to the public backlash against aspartame as an artificial sweetener. Zevia is a perfect example of a ...

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Country Report

Country Report

Better For You Beverages in Turkey

Jun 2018

BFY beverages continued to record double-digit current value growth in 2017, which was in large part down the significant rise in prices due to the country’s high rate of inflation. There are concerns that government policy will continue to lead to ...

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Country Report

Country Report

Better For You Beverages in Colombia

Jun 2018

In the quest for healthier habits and more balanced nutrition, Colombian consumers continue to demand reduced sugar beverages. Increasing obesity and overweight issues in the country are amongst the major concerns of the health authorities and ...

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Country Report

Country Report

Better For You Beverages in the Czech Republic

Jun 2018

The rising health awareness of Czech consumers was the main factor driving sales growth of better for you beverages in 2017. Especially, consumers looked more for drinks with low sugar or caffeine content. These products were in most cases available ...

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Country Report

Country Report

Better For You Beverages in Finland

Jun 2018

By 2017 BFY carbonates had become a mature area – it was one of the first categories that took off in Finland within health and wellness beverages. Selection was extensive by 2017, meaning it was increasingly difficult to launch new products. More ...

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Country Report

Country Report

Better For You Beverages in Denmark

Jun 2018

BFY reduced sugar beverages recorded moderate sales growth in 2017, following ups and downs in the review period. The health and wellness trend has impacted the category in two opposite ways. Favourably, there has been a move away from soft drinks ...

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Country Report

Country Report

Better For You Beverages in Chile

Jun 2018

The key factor determining the future performance of better for you beverages is the continued education of consumers regarding the dangers of rising rates of obesity, diabetes and death caused by unhealthy lifestyles. This means better for you ...

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