Better For You Beverages

Market research on the better for you beverages. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category analysis.
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Country Report

Country Report

Better For You Beverages in New Zealand

Jun 2019

There is growing concern that children are suffering from higher levels of tooth decay at a younger age due to the drinks they consume, particularly soft drinks and fruit juices. As sugar consumption continues to receive negative press, industry ...

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Better For You Beverages in Australia

Jun 2019

Consumer aversion to sugar continued in 2018, with consumers looking to cut down the amount of sugar they are consuming. This continues to have a negative impact on non-alcoholic drinks in Australia. This sentiment was reflected in Euromonitor ...

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Better For You Beverages in Turkey

Apr 2019

In 2018, better for you (BFY) beverages registered high double-digit value growth, in comparison to the review period’s single-digit value CAGR. New product launches, promotions and company investments in distribution stimulated the sales. The high ...

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Better For You Beverages in China

Apr 2019

BFY reduced sugar soft drinks account for all significant sales of BFY beverages in China. These products saw steady growth in current value and retail volume terms over the review period supported by growing awareness of the health threat posed by ...

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Better For You Beverages in Thailand

Apr 2019

Reduced sugar beverages remained by far the largest category in BFY beverages in 2018 with consumers having a strong leaning towards better for you reduced sugar carbonates. Coca-Cola Zero Sugar and Pepsi Max are popular brands, both of which enjoyed...

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Better For You Beverages in Taiwan

Apr 2019

The concept of reducing sugar intake is continuously promoted and propagated by the government, the media and health institutions. Local consumers as a result are becoming more sophisticated about the potential harm of long-term sugar intake. In both...

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Better For You Beverages in the United Arab Emirates

Apr 2019

The young population in the United Arab Emirates remains a significant sales growth driver of BFY beverages and overall health and wellness due to the influx of expatriates into the country. The regional food and beverage industry is benefiting from ...

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Better For You Beverages in Ukraine

Apr 2019

BFY beverages in Ukraine remained underdeveloped in 2018, with reduced sugar carbonates being the only category with measurable sales. However, this category continued to post strong growth in current value terms thanks to improvements in consumer ...

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Better For You Beverages in Vietnam

Apr 2019

Consumer awareness of and interest in BFY beverages remained low in Vietnam in 2018. Most consumers do not consider such products to be significantly healthier than standard alternatives. Moreover, many people find BFY variants to have a less ...

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Better For You Beverages in India

Apr 2019

The use of natural plant-based sweetener stevia in India was approved in 2015, offering a potential area for growth – with some consumers apprehensive about the use of artificial sweeteners (such as aspartame) due to their health-related impact on ...

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Better For You Beverages in Israel

Apr 2019

Sweetened beverages continue to decline due to health-awareness, while bottled water is on the rise. Attention to the high sugar levels in soft drinks is rising even among consumer segments with lower health-awareness; this is encouraged by Ministry ...

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Better For You Beverages in Saudi Arabia

Apr 2019

BFY beverages is expected to achieve marginal growth over the forecast period, with consumers seeking beverages that contain reduced sugar as part of their health and wellness drive. Growing health awareness is making consumers more aware of the ...

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Better For You Beverages in Portugal

Apr 2019

The introduction of the sugar tax in 2017 had a significant impact on the soft drinks market in 2018, particularly affecting the categories with more added sugar, which experienced significant increases in unit prices resulting in a reduction in ...

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Better For You Beverages in Sweden

Apr 2019

Reduced sugar carbonates continued to dominate value sales of BFY beverages in 2018, with a strong shift towards sales of low-calorie cola carbonates at the expense of regular cola carbonates, and significant growth in reduced sugar non-cola ...

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Better For You Beverages in Singapore

Apr 2019

Retail volume sales of BFY beverages continued to decline in 2018, as the category was negatively impacted by the healthy living trend. The bulk of BFY beverage sales comes from reduced sugar carbonates, with the latter thus driving the overall BFY ...

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Better For You Beverages in Slovakia

Apr 2019

Slovak consumers are increasingly interested in healthy beverages, especially in better for you beverages with reduced sugar content. The growing availability of BFY beverages, increasing health awareness of consumers and improvement of the economic ...

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Better For You Beverages in Romania

Apr 2019

Reduced sugar beverages is having the strongest impact on the development of BFY beverages. The growing consumption trend for these drinks is being influenced by the media and by industry players. Initiatives by the government such as an ongoing ...

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Better For You Beverages in Russia

Apr 2019

Better for you beverages which are mostly represented by reduced sugar cola carbonates in Russia registered high double-digit growth in current retail value terms in 2018. Much of this stemmed from significant marketing campaigns by major players. ...

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Better For You Beverages in Malaysia

Apr 2019

In 2018, BFY beverages posted a second consecutive decline in current value terms due to the falling consumption of reduced sugar carbonates, which account for a large share of overall BFY beverage sales. With the Ministry of Health making a ...

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Better For You Beverages in Peru

Mar 2019

After a difficult 2017 due to El Niño phenomenon and the beginning of political instability, 2018 did not bring the recovery that was expected. The weather, with a colder summer and stronger winter, did not help push higher volume sales for the ...

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