Better For You Beverages

Market research on the better for you beverages. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category analysis.
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Country Report

Country Report

Better For You Beverages in South Africa

Apr 2021

Better for you beverages will not register a significant impact from COVID-19 as the category will continue to register strong growth in 2020. The current value growth rate in better for you beverages was at its peak in 2017, with the category sales ...

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Better For You Beverages in Egypt

Apr 2021

Retail volume sales of better for you (BFY) beverages grew at their fastest rate in a decade during 2020, due in large part to COVID-19. The pandemic led to a shift in consumption from the foodservice channel to retail, as the latter was closed for ...

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Better For You Beverages in Switzerland

Mar 2021

In 2020, sugar reduction remains a big topic within BFY beverages and continues to undermine sales of carbonates in non-alcoholic beverages. This is particularly relevant in 2020 as the pandemic has led consumers to be more health-conscious and thus ...

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Better For You Beverages in Brazil

Feb 2021

A major impact during 2020 was not on industries directly but on social indicators. COVID-19 impacted unemployment which rose higher than ever and also cut salaries short for all social classes. This translated into a decrease in demand for all ...

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Better For You Beverages in India

Feb 2021

Reduced sugar carbonates continued to dominate sales of better for you beverages in India at the end of the review period, accounting for almost all category sales, except for the very small fraction of overall sales accounted for by decaffeinated ...

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Better For You Beverages in Australia

Feb 2021

As a general trend, the COVID-19 pandemic had a positive impact on sales of better for you beverages in 2020. In the largest category of BFY reduced sugar beverages, reduced sugar cola recorded higher retail and volume growth compared to regular ...

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Better For You Beverages in Morocco

Feb 2021

Prior to the pandemic, better for you beverages was registering strong growth, driven by the demand for reduced sugar drinks, especially amongst women who are actively looking to follow a healthier lifestyle, and are aware of the benefits of reducing...

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Better For You Beverages in Finland

Feb 2021

Sales growth of better for you beverages has slowed in 2020, despite restrictions on foodservice that hit on-trade sales. The dip in retail demand has been largely driven by the rise in consumers working and studying at home as part of the ...

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Better For You Beverages in Ukraine

Feb 2021

Growth in BFY beverages current value sales slowed sharply in 2020, while retail volume sales declined for the first time in five years. The fact that the category is almost entirely represented by reduced sugar carbonates meant it was particularly ...

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Better For You Beverages in Slovakia

Feb 2021

COVID-19 has significantly impacted the drinking behaviour of Slovak consumers in 2020 as they social distanced and spent a lot of time working from home. This led to slumping sales of impulse purchases of carbonates, including lower sugar carbonates...

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Better For You Beverages in Sweden

Feb 2021

The regulations and limitations imposed in Sweden in 2020 to manage COVID-19 are weakest of the rules imposed in the EU. Nevertheless, Swedes generally have respect for their government and will adhere to their advice. Thus, many consumers still ...

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Better For You Beverages in Poland

Feb 2021

The threat of COVID-19 forced consumers to revaluate their choices, including when it came to beverages with people paying closer attention to product labels. This had a positive impact on some areas of BFY beverages, with consumers looking to boost ...

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Better For You Beverages in Norway

Feb 2021

Better for you beverages maintained positive retail volume and current value growth in 2020, albeit at a slower rate compared to 2019. Development of the category as a whole was impacted by slower value growth in the dominant area of reduced sugar ...

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Better For You Beverages in Peru

Feb 2021

Better for you beverages (BFY) was negatively impacted by the COVID-19 pandemic in 2020 as the economy was hard hit by measures to curb the spread of the virus. The BFY beverages category saw significant reduced demand in volume terms as well as ...

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Better For You Beverages in Saudi Arabia

Feb 2021

In an effort to control the spread of COVID-19 Saudi Arabia introduced a strict lockdown in March, with restrictions not fully lifted until the end of June. This took a heavy toll on foodservice sales of beverages, but conversely it provided a huge ...

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Better For You Beverages in the Netherlands

Feb 2021

Coronavirus (COVID-19) has had a strong impact on better for you beverages in the Netherlands. Health has become an even more important topic for consumers during the pandemic. For instance, consumers have become very aware that obesity is a major ...

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Better For You Beverages in Turkey

Feb 2021

In 2020, the value sales of BFY products has gone up in line with the continuation trends witness prior to the pandemic. The increased health concerns of consumers during the COVID-19 pandemic have resulted in more consumers to shift towards ...

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Better For You Beverages in Portugal

Feb 2021

Government legislation was a significant driver in better for you beverages in 2019. Since the sugar tax was introduced in 2017 affecting beverages categories that contain higher levels of sugar, unit prices rose leading to a subsequent decline in ...

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Better For You Beverages in Greece

Feb 2021

COVID-19 did not have a negative impact on better for you beverages in 2020, despite the widespread disruption that the pandemic caused to both consumer lifestyles and business. Sales in better for you beverages continued to post a strong performance...

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Better For You Beverages in Germany

Feb 2021

Reduced sugar and calorie beverages continue to grow in popularity within soft drinks, with interest being further fuelled by concerns over the impact of COVID-19, thus boosting the shift away from on-trade to off-trade channels (at home ...

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