Better For You Beverages

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

 
Country Report

Better For You Beverages in South Korea

Jan 2022

Better for you beverages is set to record further dynamic growth in 2021, experiencing a strong performance across the category. Reduced sugar carbonates in particular, continues to record impressive growth. Until recently, consumers in South Korea…

USD 990
Country Report

Better For You Beverages in Singapore

Jan 2022

After already seeing a strong increase in 2020, BFY reduced sugar instant coffee has continued to see dynamic growth in 2021, as consumers have still spent most of their time working from home. As COVID-19 restrictions meant that consumers continued…

USD 990
Country Report

Better For You Beverages in the United Kingdom

Dec 2021

After seeing unprecedented double-digit growth in 2020, retail value sales of BFY beverages naturally decelerated in 2021, seeing low single-digit decreases in retail volume and current value terms. Nevertheless, despite the small decline, actual…

USD 990
Country Report

Better For You Beverages in Japan

Dec 2021

Despite the decline seen in overall BFY beverages in 2021, BFY reduced caffeine beverages gained popularity in response to more time spent at home due to COVID-19, with BFY reduced caffeine soft drinks seeing notable growth due to the strong…

USD 990
Country Report

Better For You Beverages in Hong Kong, China

Dec 2021

The health and wellness trend was already emerging in Hong Kong prior to the pandemic, but it has been accelerated by the arrival of COVID-19. As a result, local consumers are becoming increasingly health-conscious and are more aware of the packaged…

USD 990
Country Report

Better For You Beverages in South Africa

Apr 2021

Better for you beverages will not register a significant impact from COVID-19 as the category will continue to register strong growth in 2020. The current value growth rate in better for you beverages was at its peak in 2017, with the category sales…

USD 990
Country Report

Better For You Beverages in Egypt

Apr 2021

Retail volume sales of better for you (BFY) beverages grew at their fastest rate in a decade during 2020, due in large part to COVID-19. The pandemic led to a shift in consumption from the foodservice channel to retail, as the latter was closed for…

USD 990
Country Report

Better For You Beverages in Switzerland

Mar 2021

In 2020, sugar reduction remains a big topic within BFY beverages and continues to undermine sales of carbonates in non-alcoholic beverages. This is particularly relevant in 2020 as the pandemic has led consumers to be more health-conscious and thus…

USD 990
Country Report

Better For You Beverages in Brazil

Feb 2021

A major impact during 2020 was not on industries directly but on social indicators. COVID-19 impacted unemployment which rose higher than ever and also cut salaries short for all social classes. This translated into a decrease in demand for all…

USD 990
Country Report

Better For You Beverages in India

Feb 2021

Reduced sugar carbonates continued to dominate sales of better for you beverages in India at the end of the review period, accounting for almost all category sales, except for the very small fraction of overall sales accounted for by decaffeinated…

USD 990
Country Report

Better For You Beverages in Australia

Feb 2021

As a general trend, the COVID-19 pandemic had a positive impact on sales of better for you beverages in 2020. In the largest category of BFY reduced sugar beverages, reduced sugar cola recorded higher retail and volume growth compared to regular…

USD 990
Country Report

Better For You Beverages in Morocco

Feb 2021

Prior to the pandemic, better for you beverages was registering strong growth, driven by the demand for reduced sugar drinks, especially amongst women who are actively looking to follow a healthier lifestyle, and are aware of the benefits of reducing…

USD 990
Country Report

Better For You Beverages in Finland

Feb 2021

Sales growth of better for you beverages has slowed in 2020, despite restrictions on foodservice that hit on-trade sales. The dip in retail demand has been largely driven by the rise in consumers working and studying at home as part of the…

USD 990
Country Report

Better For You Beverages in Ukraine

Feb 2021

Growth in BFY beverages current value sales slowed sharply in 2020, while retail volume sales declined for the first time in five years. The fact that the category is almost entirely represented by reduced sugar carbonates meant it was particularly…

USD 990
Country Report

Better For You Beverages in Slovakia

Feb 2021

COVID-19 has significantly impacted the drinking behaviour of Slovak consumers in 2020 as they social distanced and spent a lot of time working from home. This led to slumping sales of impulse purchases of carbonates, including lower sugar carbonates…

USD 990
Country Report

Better For You Beverages in Sweden

Feb 2021

The regulations and limitations imposed in Sweden in 2020 to manage COVID-19 are weakest of the rules imposed in the EU. Nevertheless, Swedes generally have respect for their government and will adhere to their advice. Thus, many consumers still…

USD 990
Country Report

Better For You Beverages in Saudi Arabia

Feb 2021

In an effort to control the spread of COVID-19 Saudi Arabia introduced a strict lockdown in March, with restrictions not fully lifted until the end of June. This took a heavy toll on foodservice sales of beverages, but conversely it provided a huge…

USD 990
Country Report

Better For You Beverages in Poland

Feb 2021

The threat of COVID-19 forced consumers to revaluate their choices, including when it came to beverages with people paying closer attention to product labels. This had a positive impact on some areas of BFY beverages, with consumers looking to boost…

USD 990
Country Report

Better For You Beverages in Peru

Feb 2021

Better for you beverages (BFY) was negatively impacted by the COVID-19 pandemic in 2020 as the economy was hard hit by measures to curb the spread of the virus. The BFY beverages category saw significant reduced demand in volume terms as well as…

USD 990
Country Report

Better For You Beverages in Norway

Feb 2021

Better for you beverages maintained positive retail volume and current value growth in 2020, albeit at a slower rate compared to 2019. Development of the category as a whole was impacted by slower value growth in the dominant area of reduced sugar…

USD 990
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