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Learn moreFeb 2020
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The healthy leaving megatrend is fully present in Chile. Sparked by the food and drinks labelling law in 2017 the trend continues to be highly present in the Chilean market.
Carbonates, as the most important category in per capita consumption terms in Chile, category players head important efforts to reformulate and position reduced sugar variants of their popular brands. Amid a mixed performance from cola and non-cola carbonates, the reduced sugar versions are experiencing rapid growth in volume terms.
Important developments in the on-trade channel are seen as the main fast food outlets offer almost exclusively reduced sugar carbonates in both children’s and adult menus in a public health effort to reduce sugar consumption. The same trend is occurring in other foodservice outlets where companies try to appeal to healthier consumers by increasing the options of not only carbonates but all kinds of beverages.
During 2019, Coca-Cola de Chile extended its lead in the category thanks to the strong performance of its Coca-Cola Zero Sugar brand. This brand replaces Coca-Cola Zero and is a further step by the company to reduce consumers’ sugar intake.
Coca-Cola de Chile moved away from several Coca-Cola branded versions in favour of unified and clearer positioning of the different versions. Bottles and cans now display the typically red colour in conjunction with bands that indicate the type of Coke being consumed, with free from sugar and light versions.
As one of the most interesting product developments, Uni-Ko launched a 100% natural concentrate that is in sharp contrast with other concentrates brands in the market. Although reduced sugar versions of the product exist, most use artificial sweeteners instead of sugar.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Beverages in Chile market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.