Better For You Beverages in Chile

PROSPECTS

Consumers are more aware of sugar, calories and other nutritional values in drinks

The healthy leaving megatrend is fully present in Chile. Sparked by the food and drinks labelling law in 2017 the trend continues to be highly present in the Chilean market.

Reduced sugar carbonates stimulates double-digit growth for the category

Carbonates, as the most important category in per capita consumption terms in Chile, category players head important efforts to reformulate and position reduced sugar variants of their popular brands. Amid a mixed performance from cola and non-cola carbonates, the reduced sugar versions are experiencing rapid growth in volume terms.

Reduced sugar carbonates become a staple in on-trade outlets

Important developments in the on-trade channel are seen as the main fast food outlets offer almost exclusively reduced sugar carbonates in both children’s and adult menus in a public health effort to reduce sugar consumption. The same trend is occurring in other foodservice outlets where companies try to appeal to healthier consumers by increasing the options of not only carbonates but all kinds of beverages.

COMPETITIVE LANDSCAPE

Coca-Cola extends its lead while Embotelladoras Chilenas Unidas witnesses slight decline

During 2019, Coca-Cola de Chile extended its lead in the category thanks to the strong performance of its Coca-Cola Zero Sugar brand. This brand replaces Coca-Cola Zero and is a further step by the company to reduce consumers’ sugar intake.

One-brand strategy from Coca-Cola de Chile fuels brand growth

Coca-Cola de Chile moved away from several Coca-Cola branded versions in favour of unified and clearer positioning of the different versions. Bottles and cans now display the typically red colour in conjunction with bands that indicate the type of Coke being consumed, with free from sugar and light versions.

Uni-Ko launches 100% natural concentrate

As one of the most interesting product developments, Uni-Ko launched a 100% natural concentrate that is in sharp contrast with other concentrates brands in the market. Although reduced sugar versions of the product exist, most use artificial sweeteners instead of sugar.

Files are delivered directly into your account within a few minutes of purchase.