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Better For You Beverages in Hong Kong, China

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Better For You Beverages industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Better For You Beverages industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Better For You Beverages in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Better For You Beverages in Hong Kong, China?
  • What are the key health and wellness concerns driving sales in Better For You Beverages?
  • Is Better For You Beverages a dynamic niche or mainstream concern in Hong Kong, China?
  • Which are the leading brands in Better For You Beverages in Hong Kong, China?
  • How are products distributed in Better For You Beverages in Hong Kong, China?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Better For You Beverages in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Slump in volume sales seen as on-the-go consumption declines significantly
New healthier additions of big brands are well received
Ongoing weight issues among consumers see them switch to BFY beverages

RECOVERY AND OPPORTUNITIES

Full volume sales recovery expected by 2023
Vitasoy active in the growing appeal of reduced sugar RTD tea
More-informed consumers will need greater convincing of health claims

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2015-2020 Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020 Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 10 Sales of Health and Wellness by Category: Value 2015-2020 Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Better For You Beverages research and analysis database.

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