Better For You Beverages in Hong Kong, China

PROSPECTS

Shift from sugar-laden soft drinks to reduced sugar carbonates set to continue

Hong Kong’s consumers are increasingly health-conscious and many are turning away from beverages with high sugar content. Among the big winners in this scenario in 2018 were reduced sugar non-cola carbonates, reduced sugar fruit/vegetable juice and reduced sugar RTD tea.

Challenges lie ahead for BFY beverages

Growth opportunities still exist for BFY beverages because of high demand from health-conscious consumers. For this reason, the category is set to become more competitive over the forecast period as more soft drinks players in particular perceive the opportunities that the category offers to widen their product portfolios.

Rising obesity likely to support demand for BFY beverages

The number of overweight people among Hong Kong’s population is expected to rise over the forecast period. Recent surveys conducted by the Department of Health suggest that the numbers of overweight and obese people in Hong Kong will reach three million before the end of the forecast period.

COMPETITIVE LANDSCAPE

Swire Coca-Cola remains the dominant player in BFY beverages

Swire Coca-Cola maintained top spot in BFY beverages in terms of retail value sales in 2017. The company’s very strong position is based mainly on its very strong presence in reduced sugar carbonates through brands such as Coca-Cola Light and Coca-Cola Zero.

International players continue to dominate sales, outperforming local rivals

International brand owners remain dominant in BFY beverages as three multinational companies, Swire Coca-Cola, Nestlé and PepsiCo, accounted for the majority of value sales in the category in 2017. The success of these players can be attributed to their wide portfolios and various well-established brands.

BFY beverages set to remain focused on carbonates and RTD tea

During the forecast period, sales of BFY beverages are likely to be focused on BFY carbonates and BFY RTD tea. Other categories tend to have a far narrower variety of products, including across BFY hot drinks.

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