Executive Summary

Apr 2019
PROSPECTS
Stevia-based and fruit beverages gain traction

The use of natural plant-based sweetener stevia in India was approved in 2015, offering a potential area for growth – with some consumers apprehensive about the use of artificial sweeteners (such as aspartame) due to their health-related impact on children. In 2017, PepsiCo sampled its stevia-based 7-Up in India, with plans to launch it in 2019.

Consumers refrain from soft drinks, leading to the small share of better for you beverages

Most Indian workers have stressful jobs and inadequate time for any physical activity, thereby leading to consumers shifting preferences towards healthier food and beverages. One in 10 Indians are classified as diabetic and therefore there is significant focus on the reduction of sugar and fat content in products consumed –leading to a rise in sales of better for you beverages.

COMPETITIVE LANDSCAPE
Coca-Cola’s One Brand strategy helps it retain its dominance

In 2018, Coca-Cola’s value share of better for you beverages increased due to its Diet Coke. The company launched its One Brand strategy in India in 2018, which witnessed the transformation of Coca-Cola’s packaging to make it uniform across variants.

PepsiCo to launch healthier products, such as stevia-based 7-Up

PepsiCo’s Diet Pepsi brand makes the company the only other significant player in better for you beverages in India. The company’s value share increased only marginally in 2018, despite the launch of its Pepsi Black range in May 2017.

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Better For You Beverages in India

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Beverages in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Beverages in India - Category analysis

HEADLINES

PROSPECTS

Stevia-based and fruit beverages gain traction
Consumers refrain from soft drinks, leading to the small share of better for you beverages

COMPETITIVE LANDSCAPE

Coca-Cola’s One Brand strategy helps it retain its dominance
PepsiCo to launch healthier products, such as stevia-based 7-Up

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Health and Wellness in India - Industry Overview

EXECUTIVE SUMMARY

Concerns about health, nutritional deficiencies and food safety drive health and wellness sales
Government takes steps to ensure food and beverages are healthier for the people
Companies actively introduce health and wellness products
Modern grocery retailers gradually gains distribution share
Robust growth expected to continue for health and wellness products

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources