Better For You Beverages in South Africa

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Better For You Beverages industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Better For You Beverages industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Better For You Beverages in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Better For You Beverages in South Africa?
  • What are the key health and wellness concerns driving sales in Better For You Beverages?
  • Is Better For You Beverages a dynamic niche or mainstream concern in South Africa?
  • Which are the leading brands in Better For You Beverages in South Africa?
  • How are products distributed in Better For You Beverages in South Africa?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Better For You Beverages in South Africa - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Further demand for reduced sugar liquid concentrates, based on affordability and declining disposable incomes
Coca-Cola South Africa retains convincing leadership, based on product diversity, strong infrastructure and established distribution networks
Reduced sugar non-cola carbonates and simple packaging designs gain traction

PROSPECTS AND OPPORTUNITIES

Proposals for a sugar tax increase expected to support further demand for better for you beverages
Private label expected to gain further share based on affordability and improving quality
Smaller companies expected to remain the primary product innovators

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Better For You Beverages

        • Reduced Caffeine Fresh Coffee
        • Decaffeinated Instant Coffee Mixes
        • Decaffeinated Instant Standard Coffee
        • Reduced Caffeine Black Tea
        • Reduced Caffeine Green Tea
        • Reduced Caffeine Sugar Free Cola Carbonates
        • Reduced Caffeine Sugarised Cola Carbonates
      • Reduced Caffeine RTD Tea
      • Reduced Fat Chocolate-based Flavoured Powder Drinks
      • Reduced Fat Malt-based Hot Drinks
      • Reduced Sugar Instant Coffee
        • Other Low Calorie Cola
        • Reduced Sugar Non-Cola Carbonates
        • Reduced Sugar Liquid Concentrates
        • Reduced Sugar Powder Concentrates
      • Reduced Sugar Flavoured Bottled Water
        • Reduced Sugar Juice Drinks (up to 24% Juice)
        • Reduced Sugar Nectars (25-99% Juice)
      • Reduced Sugar RTD Tea

Better For You Beverages

Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.

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This report originates from Passport, our Better For You Beverages research and analysis database.

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