Better for you beverages has seen a positive performance in 2020, with a higher current value increase than that seen by overall HW beverages. BFY reduced caffeine beverages has seen the fastest growth within BFY beverages in 2020, as cutting out caffeine has become important to South Korean consumers, given the increasing daily consumption of coffee in the country.
In 2020, Coca-Cola Korea has continued to hold the leading position in better for you beverages, with its Coca-Cola Zero Sugar brand holding the highest value share in the category. Demand from consumers seeking to change their diets by reducing their sugar intake, especially from those who are struggling with the weight gained during more time spent at home, has led to the growth of reduced sugar cola carbonates in 2020.
COVID-19 is expected to have a positive impact on the consumption of BFY beverages. There is an increasing priority on health arising from COVID-19, boosting consumer concerns about sugar consumption.
Over the forecast period, decaffeinated coffee is expected to be increasingly positioned as a healthy drink and is set to steal share from regular coffee. Decaffeinated coffee targets consumers who love the flavour of coffee but want to avoid caffeine.
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Understand the latest market trends and future growth opportunities for the Better For You Beverages industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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