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Learn more22 pages, Jun 2018
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Carbonates are perceived to be one of the unhealthiest types of non-alcoholic drink. Consumers perceive carbonates as having no nutritional value.
On the other hand, low-calorie versions of non-cola carbonates are not expected to appear over the forecast period as they mainly target teenagers and youngsters, who have less health concerns about their sugar intake.
Other BFY versions are available, albeit with negligible sales. For example, Tan Hiep Phat Group offers No-Sugar Dr Thanh RTD tea.
As reduced sugar carbonates remains the main category within better for you beverages, leading global GBOs, PepsiCo, The Coca-Cola Co and Aje Group continued to lead through their local subsidiaries with their brands such as Pepsi Light, Coca-Cola Light and Big Cola. While other local players are active in carbonates, few offer BFY versions.
International players are expected to continue to dominate reduced sugar carbonates. However, their position in overall better for you beverages might be challenged, if new entrants arrive in other categories.
With the rise of social media, peer pressure and higher education levels around obesity issues, consumers are actively reducing the amount of sugar in their food and drinks in order to maintain a slim and fit figure and overall health. At the same time, they still expect the product to taste good.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Beverages in Vietnam market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.