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Country Report

Better For You Beverages in

Better For You Beverages in Vietnam

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Reduced sugar carbonates remains the largest category

Carbonates are perceived to be one of the unhealthiest types of non-alcoholic drink. Consumers perceive carbonates as having no nutritional value.

Reduced sugar non-cola variants unlikely to appear

On the other hand, low-calorie versions of non-cola carbonates are not expected to appear over the forecast period as they mainly target teenagers and youngsters, who have less health concerns about their sugar intake.

Other BFY variants are present, albeit with negligible sales

Other BFY versions are available, albeit with negligible sales. For example, Tan Hiep Phat Group offers No-Sugar Dr Thanh RTD tea.

COMPETITIVE LANDSCAPE

International players dominate better for you beverages

As reduced sugar carbonates remains the main category within better for you beverages, leading global GBOs, PepsiCo, The Coca-Cola Co and Aje Group continued to lead through their local subsidiaries with their brands such as Pepsi Light, Coca-Cola Light and Big Cola. While other local players are active in carbonates, few offer BFY versions.

International players may be challenged

International players are expected to continue to dominate reduced sugar carbonates. However, their position in overall better for you beverages might be challenged, if new entrants arrive in other categories.

Increased marketing activities to raise awareness of BFY variants

With the rise of social media, peer pressure and higher education levels around obesity issues, consumers are actively reducing the amount of sugar in their food and drinks in order to maintain a slim and fit figure and overall health. At the same time, they still expect the product to taste good.

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Samples

Better For You Beverages Sample Report Better For You Beverages Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Beverages in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Beverages in Vietnam - Category analysis

HEADLINES

PROSPECTS

Reduced sugar carbonates remains the largest category

Reduced sugar non-cola variants unlikely to appear

Other BFY variants are present, albeit with negligible sales

COMPETITIVE LANDSCAPE

International players dominate better for you beverages

International players may be challenged

Increased marketing activities to raise awareness of BFY variants

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2012-2017
Table 2 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 5 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2017

Fortified/functional the largest and most dynamic category in retail value terms

Vinamilk remains the strongest player in 2017

Health and wellness distributed mainly in urban areas

Positive prospects for health and wellness over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Better For You Beverages in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Reduced sugar carbonates remains the largest category

Reduced sugar non-cola variants unlikely to appear

Other BFY variants are present, albeit with negligible sales

COMPETITIVE LANDSCAPE

International players dominate better for you beverages

International players may be challenged

Increased marketing activities to raise awareness of BFY variants

Samples

Overview

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SAMPLES (FAQs about samples):

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Table of Contents

Better For You Beverages in Vietnam - Category analysis

HEADLINES

PROSPECTS

Reduced sugar carbonates remains the largest category

Reduced sugar non-cola variants unlikely to appear

Other BFY variants are present, albeit with negligible sales

COMPETITIVE LANDSCAPE

International players dominate better for you beverages

International players may be challenged

Increased marketing activities to raise awareness of BFY variants

CATEGORY DATA

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2017

Fortified/functional the largest and most dynamic category in retail value terms

Vinamilk remains the strongest player in 2017

Health and wellness distributed mainly in urban areas

Positive prospects for health and wellness over the forecast period

MARKET DATA

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