Better For You Packaged Food

Market research on the better for you packaged food industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Better For You Packaged Food in South Africa

Apr 2021

The move to healthier better for you packaged food products was not a top priority for many South African consumers during the pandemic in 2020 as the economic impact of COVID-19 forced may consumers to prioritise value for money offerings and fresh ...

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Better For You Packaged Food in Egypt

Apr 2021

In response to the outbreak of COVID-19, better for you packaged (BFY) food will record slowed current value growth in 2020 overall. The main reason for this has been due to the financial repercussions of the pandemic as many consumers have seen ...

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Better For You Packaged Food in Switzerland

Mar 2021

COVID-19 positively impacted sales of BFY packaged food in 2020, reversing the declining sales seen in the last couple of years. The pandemic led to Swiss consumers opting for overall healthier nutrition to prevent illness. At-home consumption of BFY...

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Better For You Packaged Food in Brazil

Feb 2021

Despite the resilience of health and wellness (HW) products over recent years, even during the severe economic crisis in Brazil between 2015 and 2018, BFY packaged food has struggled to recover growth pace - especially in 2020. While healthy products...

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Better For You Packaged Food in Australia

Feb 2021

Retail value sales of better for you packaged food increased in 2020 as changing consumer habits during the COVID-19 pandemic, such as working from home, led to consumers becoming more mindful about the food they consumed. However, despite this ...

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Better For You Packaged Food in India

Feb 2021

2020 saw sales growth accelerate in better for you packaged food as the category benefited from the shift towards home cooking that was seen over the course of the year. The main reason for this favourable background trend was the strict adherence to...

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Better For You Packaged Food in Morocco

Feb 2021

In response to the outbreak of COVID-19, better for you (BFY) packaged food is anticipated to perform well as current value sales rise notably. Prior to the pandemic, better for you (BFY) packaged food was performing well due to the ever-increasing ...

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Better For You Packaged Food in Finland

Feb 2021

COVID-19 is set to have a relatively limited impact on BFY packaged food in Finland in 2020. Sales growth in 2020 strengthened as a result of the shuttering of foodservice outlets between March and May, and the rise in numbers of consumers working or...

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Better For You Packaged Food in Ukraine

Feb 2021

In response to rising health-consciousness among consumers, chocolate confectionery companies in Ukraine are expanding their offer of BFY reduced sugar products. For instance, in late 2019 AVK introduced the Stivi line of tablets, which contain 0% ...

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Better For You Packaged Food in Slovakia

Feb 2021

The COVID-19 pandemic boosted retail sales in 2020 as consumers moved to healthier products. However, BFY products did not receive the same attention as FF products as the added value perceived by consumers is less important as it does not directly ...

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Better For You Packaged Food in Norway

Feb 2021

Better for you packaged food benefited from consumers spending more time at home in 2020. Reduced fat dairy, due to its size, had the greatest impact on the overall development of better for you packaged food in 2020. Since take-home variants account...

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Better For You Packaged Food in Peru

Feb 2021

COVID-19 had a significant impact on BFY packaged food in Peru in 2020, while opposing forces eventually stabilised retail value sales growth during the year. Although the BFY packaged food category saw decreased growth in volume terms in 2020, the ...

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Better For You Packaged Food in Poland

Feb 2021

Sales of BFY packaged food saw slightly stronger growth in 2020 in current value terms compared to 2019. This was driven by the raft of measures introduced to control the spread of COVID-19, many of which resulted in consumers spending more time at ...

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Better For You Packaged Food in Saudi Arabia

Feb 2021

In response to the COVID-19 crisis Saudi Arabia introduced a strict lockdown in March 2020 which was not fully lifted until June. This led to increased demand for packaged food, including BFY packaged food, with consumers unable to frequent ...

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Better For You Packaged Food in Sweden

Feb 2021

Similar to many other packaged food categories, better for you packaged food received a boost from COVID-19, as consumers reacted to an increasing sense of health awareness. Over the review period, the health and wellness trend had become ...

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Better For You Packaged Food in Germany

Feb 2021

In 2020, BFY packaged food was in greater demand owing to home seclusion arising from COVID-19, with consumers eating from foodservice much less in order to observe social distancing. More consumers stayed at home during the summer rather than travel...

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Better For You Packaged Food in the Netherlands

Feb 2021

As the government implemented a lockdown, which included remote working and studying and the closure of foodservice and non-essential retail outlets, in an attempt to stem the spread of Coronavirus (COVID-19), consumers stockpiled food products to ...

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Better For You Packaged Food in Greece

Feb 2021

The COVID-19 pandemic sparked a greater interest in health and wellness trends for consumers in Greece in 2020. This meant that in 2020 consumers were more willing to pay more for products containing superfoods in order to help their metabolism, ...

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Better For You Packaged Food in Turkey

Feb 2021

Better for you (BFY) packaged food is expected to see slowed growth in response to the pandemic, nonetheless, current value sales will still rice noticeably in 2020 overall. Due to lockdown regulations, Turkish consumers were urged to shop at the ...

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Better For You Packaged Food in Hungary

Feb 2021

Stockpiling and the home cooking trend had a modestly positive effect on overall retail sales of BFY packaged food in 2020. Reduced fat products, especially reduced fat dairy, generally performed well as people bought extra supplies of shelf stable ...

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