Better For You Packaged Food

Overall value sales of better for you packaged food have continued to grow in 2021, as an increasing number of consumers consider health to be an important factor as part of their general diet during the prolonged pandemic period. Moreover, as…

With COVID-19 escalating consumers’ health and awareness, they have been actively looking for products with a health-centric positioning and are willing to pay a premium for these products. BFY packaged food, including reduced sugar, reduced salt and…

In 2020 and early 2021, sales of BFY packaged food particularly benefited from the lockdown restrictions and the increase in eating occasions at home. However, from the second quarter of 2021 onwards, the lockdown restrictions were gradually lifted,…

Japanese consumers continued to select healthier packaged foods in 2021. While the demand for indulgence remained strong, consumers in Japan increasingly demanded healthier products. Most better for you packaged food categories therefore registered…

BFY reduced fat packaged food is set to experience declining demand compared to other better for you options in 2021. To combat the COVID-19 pandemic in 2020, local consumers were confined to their homes for prolonged periods, and hence frequently…

The move to healthier better for you packaged food products was not a top priority for many South African consumers during the pandemic in 2020 as the economic impact of COVID-19 forced may consumers to prioritise value for money offerings and fresh…

In response to the outbreak of COVID-19, better for you packaged (BFY) food will record slowed current value growth in 2020 overall. The main reason for this has been due to the financial repercussions of the pandemic as many consumers have seen…

COVID-19 positively impacted sales of BFY packaged food in 2020, reversing the declining sales seen in the last couple of years. The pandemic led to Swiss consumers opting for overall healthier nutrition to prevent illness. At-home consumption of BFY…

Despite the resilience of health and wellness (HW) products over recent years, even during the severe economic crisis in Brazil between 2015 and 2018, BFY packaged food has struggled to recover growth pace - especially in 2020. While healthy products…

2020 saw sales growth accelerate in better for you packaged food as the category benefited from the shift towards home cooking that was seen over the course of the year. The main reason for this favourable background trend was the strict adherence to…

Retail value sales of better for you packaged food increased in 2020 as changing consumer habits during the COVID-19 pandemic, such as working from home, led to consumers becoming more mindful about the food they consumed. However, despite this…

In response to the outbreak of COVID-19, better for you (BFY) packaged food is anticipated to perform well as current value sales rise notably. Prior to the pandemic, better for you (BFY) packaged food was performing well due to the ever-increasing…

COVID-19 is set to have a relatively limited impact on BFY packaged food in Finland in 2020. Sales growth in 2020 strengthened as a result of the shuttering of foodservice outlets between March and May, and the rise in numbers of consumers working or…

In response to rising health-consciousness among consumers, chocolate confectionery companies in Ukraine are expanding their offer of BFY reduced sugar products. For instance, in late 2019 AVK introduced the Stivi line of tablets, which contain 0%…

The COVID-19 pandemic boosted retail sales in 2020 as consumers moved to healthier products. However, BFY products did not receive the same attention as FF products as the added value perceived by consumers is less important as it does not directly…

Similar to many other packaged food categories, better for you packaged food received a boost from COVID-19, as consumers reacted to an increasing sense of health awareness. Over the review period, the health and wellness trend had become…

In response to the COVID-19 crisis Saudi Arabia introduced a strict lockdown in March 2020 which was not fully lifted until June. This led to increased demand for packaged food, including BFY packaged food, with consumers unable to frequent…

Sales of BFY packaged food saw slightly stronger growth in 2020 in current value terms compared to 2019. This was driven by the raft of measures introduced to control the spread of COVID-19, many of which resulted in consumers spending more time at…

COVID-19 had a significant impact on BFY packaged food in Peru in 2020, while opposing forces eventually stabilised retail value sales growth during the year. Although the BFY packaged food category saw decreased growth in volume terms in 2020, the…

Better for you packaged food benefited from consumers spending more time at home in 2020. Reduced fat dairy, due to its size, had the greatest impact on the overall development of better for you packaged food in 2020. Since take-home variants account…