Better For You Packaged Food

Market research on the better for you packaged food industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Better For You Packaged Food in the United Arab Emirates

Mar 2020

In September 2019, the Cabinet of the government of the United Arab Emirates approved a new Nutrition Labelling Policy to be imposed by January 2022. Under this policy, all packaged food items will have colour-coded labels on the front of their ...

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Better For You Packaged Food in Australia

Mar 2020

Better for you packaged food continued to experience overall stagnating demand in 2019 in Australia, with mixed performances across the category. With health and wellness trends prevailing in the country, consumers are continuing to look for ways to ...

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Better For You Packaged Food in Portugal

Feb 2020

There is a notable trend for the healthiest possible health and wellness food in Portugal in 2019. In better for you packaged food, we can see examples of this in the strong value growth in both reduced salt savoury snacks excluding nuts, seeds and ...

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Better For You Packaged Food in Hong Kong, China

Feb 2020

Consumer awareness of BFY products is increasing in Hong Kong as the range of products available in the category expands and labelling becomes clearer. Among the main reasons for this are the efforts of the Hong Kong government to encourage packaged ...

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Better For You Packaged Food in the US

Feb 2020

Sugar consumption has been a main point of concern for many years when it comes to diet and nutrition. When it comes to indulgent products, some consumers choose to avoid traditionally high-sugar products, and others seek out reduced sugar or ...

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Better For You Packaged Food in Egypt

Feb 2020

Together with sedentary lifestyles, high consumption levels of meat, carbohydrates and sugar are placing Egyptians at greater risk of developing health problems such as obesity, high cholesterol, heart and kidney disease, diabetes and cancer. This ...

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Better For You Packaged Food in Ukraine

Feb 2020

Better for you packaged food experienced strengthening demand in 2019, driven by rising health-consciousness amongst Ukrainians. Despite rising average unit prices, the category remained marginally more affordable compared to organic packaged food. ...

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Better For You Packaged Food in the Netherlands

Feb 2020

In the Netherlands, the debate on salt consumption has been going on for more than a decade. While salt consumption remains above the desired level, packaged food manufacturers have focused many of their innovations on reducing salt levels. ...

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Better For You Packaged Food in Thailand

Feb 2020

The healthy consumption trend in Thailand is widespread thanks to the support of social media and government campaigns. Recent initiatives have espoused the dangers of excessive sodium consumption in foods and snacks, thus encouraging Thais to change...

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Better For You Packaged Food in Hungary

Feb 2020

As the cheese landscape in Hungary develops, there was a noticeable increase in reduced fat and light cheese products in 2019. Volume and value growth is expected to continue improving, as customers perceive reduced fat cheese to be healthier and ...

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Better For You Packaged Food in Poland

Feb 2020

Better for you packaged food continues to grow in popularity in Poland, particularly better for you reduced fat products. Reduced sugar packaged food still maintains the most substantial value share within better for you packaged food, but reduced ...

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Better For You Packaged Food in Vietnam

Feb 2020

Thanks to Vietnam’s strong economy and an increase in average income, Vietnamese consumers have more money to spend for health and education. As a result of having both greater income and greater access to health and wellness packaged food, they are ...

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Better For You Packaged Food in Norway

Feb 2020

Similar to all aspects of agriculture and food in Norway, there are clear regulations of what type of claims can be made for better for you packaged food. By far, the most common better for you claims on packaged food in Norway are “contains 30% less...

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Better For You Packaged Food in Singapore

Feb 2020

Through the Healthier Choice Symbol programme, manufacturers of BFY products with reduced salt, sugar and fat can affix a standardised symbol to their products. This symbol helps consumers differentiate BFY products from conventional offerings, and ...

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Better For You Packaged Food in Turkey

Feb 2020

BFY packaged food saw a second year of double-digit retail current value growth in 2019. Sugar-free gum (non-FF) was the largest category within BFY packaged food in this year, and also continued to see one of the strongest growth rates. This was ...

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Better For You Packaged Food in Israel

Feb 2020

In January 2020 a new regulation was implemented, requiring packaged food products to be labelled with a red label if they contain above a certain amount of sugar, fat or sodium. This regulation is expected to influence many packaged products, as ...

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Better For You Packaged Food in Japan

Feb 2020

The trend for pursuing low-carb diets in order to lose weight remains strong in Japan, supported by a wide range of consumer groups. Consumers are increasingly opting for low-carb snacks, such as biscuits, ice cream and chocolate with reduced sugar ...

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Better For You Packaged Food in Brazil

Feb 2020

Retail sales of better for you products in Brazil registered significant growth in the last decade, as consumers’ habits towards healthy eating intensified. One of the most import ones is that consumers have greater access to information than ever; ...

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Better For You Packaged Food in Canada

Feb 2020

The shift in the consumer perception of BFY packaged food continued in Canada in 2019. The biggest category, BFY reduced fat packaged food, suffered ongoing gradual decline in 2019, while BFY reduced salt food and BFY reduced sugar packaged food, in ...

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Better For You Packaged Food in the Philippines

Feb 2020

Volume growth accelerated in better for you packaged food in 2019, although value growth slowed down considerably in current terms. Among the categories supporting stronger volume sales during the year were reduced salt shelf stable meat, seafood, ...

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