Better For You Packaged Food
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Strategy Briefing
The World Market for Health and Wellness Packaged Food
Aug 2018
The health and wellness foods industry is experiencing growth ahead of regular packaged food, driven by changing consumer preferences towards a more natural offering, aiming to adopt a more holistic approach to a healthy diet. This has resulted in ...
Country Report
Better For You Packaged Food in Morocco
Jul 2018
In 2017, reduced sugar and reduced fat product categories were best performers. Government communication campaigns about diabetes and the worrying percentage of overweight people help to increase consumer awareness beyond a niche of ...
Country Report
Better For You Packaged Food in Canada
Jul 2018
Following years of consumer education and communication, Canadians are differentiating between good and bad fats, with this being reflected in the decline of reduced fat milk, which accounts for the highest share of reduced fat packaged food sales. ...
Country Report
Better For You Packaged Food in Belgium
Jul 2018
The big paradox concerning better for you food is that its sales were declining whilst health was the major packaged food trend in 2017. Actually, for Belgian consumers, healthy food means natural food. In that regard, people will try to avoid ...
Country Report
Better For You Packaged Food in Brazil
Jul 2018
The Ministry of Health announced in September 2017 that the packaged food industry will make changes in the composition of products to comply with an agreement to reduce the amount of sodium they contain. The goal is to cut 28,500 tonnes of the ...
Country Report
Better For You Packaged Food in Bulgaria
Jul 2018
The growth of better for you packaged food is a consequence of economic improvement positively impacting purchasing power. Consumers’ increased spending propensity includes better for you packaged food as part of their changing lifestyle....
Country Report
Better For You Packaged Food in the United Kingdom
Jul 2018
Reduced-sugar or sugar-free options are succeeding in many categories in the UK. Industry sources say that sugar intake fell constantly during the last four years of the review period. Public campaigns striving to reduce sugar intake by 20% by 2020 ...
Country Report
Better For You Packaged Food in Austria
Jul 2018
BFY packaged food benefited from consumers seeking to lose weight and improve their health in 2017. With busier lifestyles and prolonged working hours, many Austrians struggled with the lack of spare time for sport or exercise. This, among other ...
Country Report
Better For You Packaged Food in Slovakia
Jun 2018
Unnecessarily high sugar content in foods and drinks made news in Slovakia in 2017 due to soaring obesity levels. Hectic lifestyles and overconsumption of fatty and high sugar and salt foods, in combination with a lack of exercise, continues to fuel ...
Country Report
Better For You Packaged Food in Sweden
Jun 2018
In 2017, the indulgence trend continued to put pressure on various BFY packaged food categories, primarily those offering reduced fat, reduced salt, sugar-free or reduced sugar products. This trend is impacting all types of foods because BFY products...
Country Report
Better For You Packaged Food in Vietnam
Jun 2018
BFY packaged food remained limited in Vietnam over the review period. However, as Vietnamese become more conscious of the food they consume, smart snacking has emerged, particularly benefiting reduced-sugar and reduced-fat snacks. Indeed, many ...
Country Report
Better For You Packaged Food in Mexico
Jun 2018
In 2017, the offer of health and wellness products in Mexico increased considerably, encouraging consumers to become better informed about ingredients and production methods. Better for you (BFY) products are those which have a reduced sugar or fat ...
Country Report
Better For You Packaged Food in Peru
Jun 2018
Peruvian consumers only demand reduced sugar and reduced fat products to help them to control their weight, which is more important to them than other health issues when purchasing better for you packaged food. These two types of products dominate ...
Country Report
Better For You Packaged Food in the US
Jun 2018
Reduced fat products have long dominated BFY packaged food in the US market – a reflection of the decades-long war waged on dietary fats, which is blamed for growing public health crises such as diabetes and heart disease, driving millions of ...
Country Report
Better For You Packaged Food in Turkey
Jun 2018
BFY packaged food continued to see strong retail current value growth in 2017. Growth is being fuelled by rising health and wellness consciousness, leading to concerns over the excessive intake of fat, sugar, carbohydrates and salt. Additionally, the...
Country Report
Better For You Packaged Food in Colombia
Jun 2018
Carulla has been leading the greater involvement of retailers recommending BFY products to consumers, by launching its “bueno para ti” label, which identifies the category. The label is being used initially in its printed and online circulars and it ...
Country Report
Better For You Packaged Food in the Czech Republic
Jun 2018
BFY packaged food performed better in retail value terms during 2017, with more Czech consumers opting for BFY products and with rising consumer prices influenced by stronger inflation in the Czech Republic. Both consumers and producers took more ...
Country Report
Better For You Packaged Food in Denmark
Jun 2018
In 2017, better for you packaged food was the second largest health and wellness category after naturally healthy and is, therefore, susceptible to a rising degree of maturity and competition. Modest value growth was evident compared to free from and...
Country Report
Better For You Packaged Food in Chile
Jun 2018
The labelling law which came into effect in the middle of 2016 and will be adjusted in the second stage in June 2018 continued to affect the category. According to this law, products high in fat, sugar, calories or sodium must have a black label on ...
Country Report
Better For You Packaged Food in Finland
Jun 2018
Better for you packaged food saw slow but steady growth in Finland in 2017, with the area facing heavy competition from other health and wellness packaged food areas such as organic and free from products. Nonetheless, successful new product ...
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