Executive Summary

Mar 2019
PROSPECTS
BFY reduced fat dominates better for you packaged food

BFY reduced fat represented both dominant current value share and retail volume share of overall better for you packaged food in 2018. This is due to the tradition of Argentinians consuming reduced fat dairy products in milk, cheese and yoghurt as well as other less common products such as cream.

Economic crisis moderates expansion of better for you packaged food

There is no doubt that Argentinians are increasingly aware of the benefits of consuming healthy products and doing physical activity. However, the penetration of better for you packaged food with respect to regular food versions is limited by the economic crisis that the country experienced in 2018, as the average price per kilo or litre was more expensive than any product in the standard formats.

Ministry of Health promotes the reduction of sodium in packaged food

In October 2018, a resolution came into force that established the reduction of sodium in a wide variety of packaged foods, such as sweet biscuits, soups and stock cubes and powders. Companies will have a maximum of 18 months to adapt their products to the new regulations.

COMPETITIVE LANDSCAPE
Danone Argentina leads better for you packaged food

In 2018, multinational player Danone Argentina retained its leadership of better for you packaged food, despite a loss in value share due to its brand Ser in reduced fat yoghurt. Ser is synonymous with reduced fat products in Argentina and over the review period Danone carried out important launches including Ser Full Mix, which is a yoghurt with pieces of fruit and a mix of seeds.

Nestlé Argentina launches Maggi less salt in stocks cubes and powders

Argentinians are increasingly aware of the health risks of consuming foods with high amounts of sodium. Faced with this trend, Nestlé Argentina presented its traditional Maggi brand in stocks cubes and powders in a reduced salt version at the end of 2018.

SanCor Cooperativas Unidas Ltda is most dynamic company

SanCor Cooperativas Unidas Ltda was the best performer in better for you packaged food in 2018 with strong double-digit current value growth in 2018. This important dynamism was explained by the poor performance that it registered in 2017, a year in which the financial crisis of the company practically paralysed its production negatively impacting on sales.

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Better For You Packaged Food in Argentina

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in Argentina - Category analysis

HEADLINES

PROSPECTS

BFY reduced fat dominates better for you packaged food
Economic crisis moderates expansion of better for you packaged food
Ministry of Health promotes the reduction of sodium in packaged food

COMPETITIVE LANDSCAPE

Danone Argentina leads better for you packaged food
Nestlé Argentina launches Maggi less salt in stocks cubes and powders
SanCor Cooperativas Unidas Ltda is most dynamic company

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Argentina - Industry Overview

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Innovation plays role in new launches of health and wellness food and beverages
Leading companies lose ground to local players
Discounters performs well
Mild economic rebound predicted for 2019

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources