BFY reduced fat represented both dominant current value share and retail volume share of overall better for you packaged food in 2018. This is due to the tradition of Argentinians consuming reduced fat dairy products in milk, cheese and yoghurt as well as other less common products such as cream.
There is no doubt that Argentinians are increasingly aware of the benefits of consuming healthy products and doing physical activity. However, the penetration of better for you packaged food with respect to regular food versions is limited by the economic crisis that the country experienced in 2018, as the average price per kilo or litre was more expensive than any product in the standard formats.
In October 2018, a resolution came into force that established the reduction of sodium in a wide variety of packaged foods, such as sweet biscuits, soups and stock cubes and powders. Companies will have a maximum of 18 months to adapt their products to the new regulations.
In 2018, multinational player Danone Argentina retained its leadership of better for you packaged food, despite a loss in value share due to its brand Ser in reduced fat yoghurt. Ser is synonymous with reduced fat products in Argentina and over the review period Danone carried out important launches including Ser Full Mix, which is a yoghurt with pieces of fruit and a mix of seeds.
Argentinians are increasingly aware of the health risks of consuming foods with high amounts of sodium. Faced with this trend, Nestlé Argentina presented its traditional Maggi brand in stocks cubes and powders in a reduced salt version at the end of 2018.
SanCor Cooperativas Unidas Ltda was the best performer in better for you packaged food in 2018 with strong double-digit current value growth in 2018. This important dynamism was explained by the poor performance that it registered in 2017, a year in which the financial crisis of the company practically paralysed its production negatively impacting on sales.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Argentina with research from Euromonitor's team of in-country analysts.
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