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Country Report

Better For You Packaged Food in

Better For You Packaged Food in Australia

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negative growth in BFY packaged food due to changing lifestyle habits

BFY packaged food sales are expected to decline at constant 2017 prices over the forecast period as the category will continue to be negatively affected by the shift in consumer demand towards products that are considered to be more obviously part of a healthier lifestyle. This is expected to result in demand shifting away from BFY products towards free from products, mainly gluten free products and dairy free, as well as NH packaged food and fresh food, which are perceived as more natural and healthier due to their minimal processing.

BFY products need careful positioning

Australian consumers are increasingly avoiding products that are explicitly marketed as BFY food in favour of products that complement their general efforts to lead healthier lifestyles, such as NH packaged food. One major factor behind the decline of BFY food is that consumers are becoming more aware that fad diets and restrictive eating habits are not sustainable over the long term.

Could consumers’ added sugar concerns encourage the use of stevia?

The consumer backlash against products that are perceived to be high in sugar is likely to remain a major feature of the Australian packaged food industry over the forecast period, with snack bars and breakfast cereals particularly likely to be influenced by consumers’ desire to avoid products with added sugar. This is expected to result in an increase in the use of the natural sweetener stevia as a substitute for sugar.

COMPETITIVE LANDSCAPE

Lion Pty Ltd maintains the leading position through its Dairy Farmers brand

Lion Pty Ltd remains the leading player in BFY packaged food due its very strong position in reduced fat dairy, led by its Dairy Farmers brand. Dairy Farmers is present in the majority of reduced fat dairy categories, including cheese, cream and milk.

Private label remains strong in BFY packaged food

Private label continues to have a strong presence in BFY packaged food. Australia’s two dominant grocery retailers Wesfarmers and Woolworths are the leading private label players through their respective Coles and Woolworths ranges, followed by the country’s only major discounters chain Aldi with its Farmdale range.

Simplot Australia’s repositions its Lean Cuisine brand

Lean Cuisine was the leading brand in the important BFY category of reduced fat ready meals and fourth overall in BFY packaged food in 2017. Owner Simplot Australia recently made changes to its marketing approach for Lean Cuisine, repositioning the brand as a healthier alternative to regular ready meals rather than promoting it explicitly as a product for people on calorie-control diets that can assist with weight loss.

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Better For You Packaged Food Sample Better For You Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Packaged Food in Australia - Category analysis

HEADLINES

PROSPECTS

Negative growth in BFY packaged food due to changing lifestyle habits

BFY products need careful positioning

Could consumers’ added sugar concerns encourage the use of stevia?

COMPETITIVE LANDSCAPE

Lion Pty Ltd maintains the leading position through its Dairy Farmers brand

Private label remains strong in BFY packaged food

Simplot Australia’s repositions its Lean Cuisine brand

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness concerns remain a key focus for Australian consumers

The turn against sugar continues full force

Major players make health and wellness a priority

Supermarkets a key channel for ensuring the distribution of healthier food and beverage options

A focus on healthy living shows no signs of letting up

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Better For You Packaged Food in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negative growth in BFY packaged food due to changing lifestyle habits

BFY products need careful positioning

Could consumers’ added sugar concerns encourage the use of stevia?

COMPETITIVE LANDSCAPE

Lion Pty Ltd maintains the leading position through its Dairy Farmers brand

Private label remains strong in BFY packaged food

Simplot Australia’s repositions its Lean Cuisine brand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Better For You Packaged Food in Australia - Category analysis

HEADLINES

PROSPECTS

Negative growth in BFY packaged food due to changing lifestyle habits

BFY products need careful positioning

Could consumers’ added sugar concerns encourage the use of stevia?

COMPETITIVE LANDSCAPE

Lion Pty Ltd maintains the leading position through its Dairy Farmers brand

Private label remains strong in BFY packaged food

Simplot Australia’s repositions its Lean Cuisine brand

CATEGORY DATA

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness concerns remain a key focus for Australian consumers

The turn against sugar continues full force

Major players make health and wellness a priority

Supermarkets a key channel for ensuring the distribution of healthier food and beverage options

A focus on healthy living shows no signs of letting up

MARKET DATA

SOURCES

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