Better For You Packaged Food in Australia

2020 IMPACT

Sales boosted by changing habits and increased awareness of diet in 2020

Retail value sales of better for you packaged food increased in 2020 as changing consumer habits during the COVID-19 pandemic, such as working from home, led to consumers becoming more mindful about the food they consumed. However, despite this increased awareness, many low-fat variants of packaged food, notably within reduced fat dairy, continued to lag behind in value growth terms.

BFY reduced salt food continues to gain a foothold in 2020

With many Australians consuming more than the recommended amounts of salt, BFY reduced salt food continued to slowly gain ground as consumers became increasingly aware of the impact of high-sodium food on heart health. This was in line with a generally stronger focus on maintaining a healthy body and strong immune system in the context of the pandemic.

New product development focuses on reduced sugar variants in 2020

New product development across packaged food in 2020 centred around consumers’ ongoing desire to reduce the amount of sugar in their diet. This saw a growing number of manufacturers launching low-sugar or no-sugar-added products.

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