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Learn moreFeb 2020
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Better for you packaged food is strongly shaped by the increasing number of consumers opting to cut back on daily sugar intake. Media coverage on the harmful impact of sugar content in packaged food continued throughout 2019, with several manufacturers announcing reduced sugar in their products.
Towards the end of the review period, it was reported that 35% of the Austrian population was overweight, and 15% was obese. Those figures are likely to remain reasonably stable over the forecast period, with a slight increase in obesity rates.
Better for you reduced fat dairy saw a decline in growth in 2019. Consumers are returning to full-fat products versions of foods when it comes to some dairy, such as cream and yoghurt, as they perceive them to be more natural and to contain less sugar than reduced fat alternatives.
In 2019 Wrigley Austria GesmbH continued to be the number one company in better for you packaged food products, followed by Berglandmilch GmbH and Unilever Austria GmbH. Berglandmilch saw significant growth in 2019, and its brand Schärdinger retained the greatest brand share.
Better for you packaged food can expect to see an increasing number of start-up companies offering innovative and unique products creating new niches in the future. The review period saw some examples of this, such as NEOH’s launch in countlines.
Leading retailer Rewe International AG launched a campaign towards the end of the review period. The campaign, under the slogan “Du bist Zucker.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Austria market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.