Better For You Packaged Food in Austria

2020 IMPACT

Stay-at-home as a result of government restrictions lifts retail sales of BFY packaged foods

Like other health and wellness products, sales of better for you packaged food are set to be lifted in 2020 as a direct result of COVID-19 and the Austrian government’s attempts to manage the crisis. The closure of educational establishments and consumers working from home where possible has increased the number of meals taken at home rather than on-the-go, driving up volume sales via retail in 2020 as a result.

Competitive pressure and consumers trading down as economy suffers sees average prices fall

Volume growth is set to outstrip current value growth in 2020, reversing trends set in 2019. This is largely a result of increasing price competition in the retail sector, as leading chained grocers look to concentrate share, as well as the ongoing evolution in private label and the strength of the country’s discounters.

Virus sparks health concerns, driving demand for low fat, low sugar

Consumer health awareness in Austria has sharpened acutely over the year, driving demand for health and wellness in general. Better for you products have benefited in particular from the widespread understanding among consumers of the negative links between obesity and COVID-19.

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