BFY packaged food saw dynamic growth in retail volume and current value terms during 2020 with the COVID-19 pandemic forcing consumers to spend more time at home and to eat and cook more at home. This trend softened in 2021 as the country eased its COVID-19 measures and some consumers returned to the workplace, but growth remained higher than in 2019.
Demand for reduced sugar and sugar-free yoghurt and dairy continued to grow in 2021 with this driving innovation with a growing variety of products on offer. For example, Valio’s new Luonnonjogurtti+ raspberry and apple flavoured yoghurt receives its sweetness from its natural fruit content, with no added sugar, sweeteners or honey.
The COVID-19 pandemic has added fuel to the burgeoning health and wellness trend in the country, with health complaints such as obesity and diabetes linked to more severe symptoms for those who catch the virus. As demand has risen leading packaged food manufacturers have responded and have looked to offer Finns healthier options, such as reduced fat and reduced salt products, with new product launches continuing to be seen in 2021.
Many snacking products that are traditionally seen as high in fat, sugar or salt will likely see a makeover over the forecast period with innovation and new product development delivering a guilt-free snacking experience. Some examples have already been seen, such as the Taffel brand which launched Bolz Ranch chickpea puffed snacks.
As well as launching new product lines, players are also expected to reformulate some of their more popular existing product lines to be able to offer alternative options to more health conscious consumers. For example, Auran Sinappi mustard and Auran ketchup are now both available in options that have a reduced sugar and salt content.
The best way to gain control over your diet and to maintain a good nutritional balance is to prepare home cooked meals from scratch, but as consumers return to the workplace many will likely find themselves with little time or energy for cooking. As such, if BFY packaged food is to succeed then players will need to offer products which are not only healthier but which also make cooking at home easier.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Better For You Packaged Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Better For You Packaged Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Better For You Packaged Food
Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Better For You Packaged Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!