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Learn moreFeb 2021
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In 2020, BFY packaged food was in greater demand owing to home seclusion arising from COVID-19, with consumers eating from foodservice much less in order to observe social distancing. More consumers stayed at home during the summer rather than travel for a holiday, and many also worked from home or spent their weekends at home, increasing demand for packaged food in general.
As in the previous years of the review period, BFY packaged food recorded slower growth than overall HW packaged food in 2020. This was partly due to BFY packaged food sales being dominated by reduced fat products, predominantly dairy products, with reduced fat having a strong reach in butter, cheese, milk and yoghurt.
The competitive landscape in BFY packaged food is highly fragmented, with many players in a wide range of categories offering reduced fat, reduced salt or reduced sugar products in addition to regular versions. Examples of this fragmentation can be seen in the most important categories of reduced fat dairy and reduced sugar confectionery.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Germany market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.