Better For You Packaged Food in Germany

PROSPECTS

Better for you in Germany will continue to mainly mean reduced fat dairy

In 2018, a very high share of BFY packaged food in Germany continued to be accounted for by reduced fat products, with a strong part of that category’s retail value and volume sales accounted for by reduced fat dairy. The reason for this is that many Germans remain very interested in reduced fat milk, cheese and yoghurt, as well as other reduced fat dairy products because of issues such as being overweight and even obesity.

Reduced salt packaged food remains a very small category

Compared to reduced fat packaged food, reduced salt packaged food accounted for only a marginal share of value sales in Germany in 2018, with this unlikely to change over the forecast period. Only in reduced salt sauces, dressings and condiments are there a few products available to German consumers.

Positive outlook for reduced sugar products over the forecast period

While BFY reduced salt packaged food is not expected to make any great headway over the forecast period, BFY reduced sugar products are expected to grow. With many German consumers battling weight problems and related health issues, and new alternatives to artificial sweeteners becoming available to manufacturers of packaged food, growth is anticipated in most reduced sugar categories, particularly sugar free sugar confectionery.

COMPETITIVE LANDSCAPE

Very fragmented competitive landscape

The competitive landscape in BFY packaged food remained very fragmented in 2018, with many players in a wide range of categories offering reduced fat, salt or sugar products in addition to regular versions. Examples of this can be seen in the most important categories of reduced fat dairy and reduced sugar confectionery.

Arla and Unilever remain the leading players in reduced fat packaged food

The leading players in reduced fat packaged food in 2018 continued to be Unilever and Arla Foods. Both benefit from strong consumer awareness and recognition in Germany.

Wrigley leads reduced sugar packaged food

In reduced sugar confectionery, the leading player in Germany remained Wrigley thanks to its strength in sugar- free gum. The company is well-known and well-liked by German consumers, defending its share through many different activities.

Files are delivered directly into your account within a few minutes of purchase.