Executive Summary

Mar 2019
PROSPECTS
Strong potential for reduced sugar products sweetened with stevia

Amidst growing public concern about rising obesity rates in Greece, food and drink industry associations are taking more proactive steps to address this problem. For example, in 2018 the Association of Greek Soft Drinks Industries (SEVA) announced an initiative to reduce the sugar content of its products by 10% by 2020.

Reduced fat products aim to tap into popularity of the Mediterranean diet

Leading BFY packaged food manufacturers are increasingly positioning their products as being suitable for recipes and diets that are traditionally popular among Greeks. Most notably, many reduced fat products are now promoted as being compatible with the Mediterranean diet, which has long been perceived as well-balanced and nutritious.

Rising health awareness presents opportunities and challenges

Thanks in part to educational initiatives funded by public and private entities, Greeks are becoming more conscious of the role diet plays in health problems like obesity, diabetes, heart disease etc. This trend will continue pose both opportunities and challenges for BFY packaged food over the forecast period.

COMPETITIVE LANDSCAPE
Delta Foods maintains its lead in 2018

Delta Foods remained the overall leader in BFY packaged food in value terms in 2018. This was due to its leading position in reduced fat dairy, where it maintains a broad portfolio that covers multiple categories and includes well-established brands such as Milko, Complet, Delta, Vlahas and Vitaline.

Leading players hit by falling demand in reduced fat dairy categories

A number of leading companies in BFY packaged food saw their overall retail value shares decline in 2018. These included top three players Delta Foods, FrieslandCampina Hellas SA and Fage SA, all of which were negatively affected by falling demand in key reduced fat dairy categories.

BFY manufacturers adjust their portfolios to stay competitive

BFY packaged food in Greece is dominated by a handful of reduced fat dairy categories. However, demand in these categories has weakened in recent years due to a combination of maturity, changing consumer habits and growing competition from other product types.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Better For You Packaged Food in Greece

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in Greece - Category analysis

HEADLINES

PROSPECTS

Strong potential for reduced sugar products sweetened with stevia
Reduced fat products aim to tap into popularity of the Mediterranean diet
Rising health awareness presents opportunities and challenges

COMPETITIVE LANDSCAPE

Delta Foods maintains its lead in 2018
Leading players hit by falling demand in reduced fat dairy categories
BFY manufacturers adjust their portfolios to stay competitive

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Greece - Industry Overview

EXECUTIVE SUMMARY

Health and wellness posts low current value growth
Free from under the spotlight
Competitive landscape increasingly fragmented
Supermarkets a leading distribution channel
Sales are set to continue posting an increase over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources