Rising health-consciousness is leading many people in India to try to lower their intake of fat, salt and sugar so as to reduce the risk of obesity, cardiovascular disease and other diet-related conditions. At the same time, food regulatory authorities are pushing manufacturers to reduce the fat, salt and sugar content of packaged food products.
According to Euromonitor International’s 2017 Lifestyle Survey, 51% of Indian consumers try to limit their intake of fat, while 41% try to limit their intake of salt. In line with these findings, reduced fat products remained the most popular type within BFY packaged food in India in retail volume sales terms in 2018, followed by reduced salt products.
Reduced sugar confectionery continued to dominate BFY reduced sugar packaged food in India in retail volume sales terms in 2018. However, reduced sugar products have also become more visible in other categories in recent years, including ice cream, yoghurt, sweet biscuits and baked goods.
Gujarat Co-operative remained the clear leader in BFY packaged food in value sales terms in 2018. This was mainly due to the commanding lead held by its Amul Kool brand in reduced fat flavoured milk drinks, by far the single largest category.
Karnataka Cooperative was one of the most dynamic performers among the overall leaders in BFY packaged food in current value growth terms in 2018. This cooperative’s Nandini brand, which competes in reduced fat flavoured milk drinks and reduced fat powder milk, is not only widely available in the state of Karnataka, but also has a strong distribution presence in neighbouring states such as Tamil Nadu, Andhra Pradesh, Maharashtra, Goa, Telangana and Kerala.
Nutralite (Zydus Wellness Ltd), Delicious (Gujarat Co-operative) and Merrigold (Bungee Agribusiness India Pvt Ltd) were among the most popular brands in reduced salt butter and spreads in 2018. All three brands offer reduced salt margarine and spreads in different flavours at affordable prices.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in India with research from Euromonitor's team of in-country analysts.
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The Better For You Packaged Food in India market research report includes:
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This industry report originates from Passport, our Passport market research database.