Executive Summary

Apr 2019
PROSPECTS
Packaged food companies commit to reducing fat, sugar and salt content of products

Rising health-consciousness is leading many people in India to try to lower their intake of fat, salt and sugar so as to reduce the risk of obesity, cardiovascular disease and other diet-related conditions. At the same time, food regulatory authorities are pushing manufacturers to reduce the fat, salt and sugar content of packaged food products.

Reduced fat and salt products remain the most popular types in 2018

According to Euromonitor International’s 2017 Lifestyle Survey, 51% of Indian consumers try to limit their intake of fat, while 41% try to limit their intake of salt. In line with these findings, reduced fat products remained the most popular type within BFY packaged food in India in retail volume sales terms in 2018, followed by reduced salt products.

Reduced sugar products set to gain popularity beyond confectionery

Reduced sugar confectionery continued to dominate BFY reduced sugar packaged food in India in retail volume sales terms in 2018. However, reduced sugar products have also become more visible in other categories in recent years, including ice cream, yoghurt, sweet biscuits and baked goods.

COMPETITIVE LANDSCAPE
Gujarat leads a field dominated by reduced fat dairy producers

Gujarat Co-operative remained the clear leader in BFY packaged food in value sales terms in 2018. This was mainly due to the commanding lead held by its Amul Kool brand in reduced fat flavoured milk drinks, by far the single largest category.

Karnataka’s Nandini brand continues to perform strongly in 2018

Karnataka Cooperative was one of the most dynamic performers among the overall leaders in BFY packaged food in current value growth terms in 2018. This cooperative’s Nandini brand, which competes in reduced fat flavoured milk drinks and reduced fat powder milk, is not only widely available in the state of Karnataka, but also has a strong distribution presence in neighbouring states such as Tamil Nadu, Andhra Pradesh, Maharashtra, Goa, Telangana and Kerala.

Competition intensifies in reduced salt butter and spreads

Nutralite (Zydus Wellness Ltd), Delicious (Gujarat Co-operative) and Merrigold (Bungee Agribusiness India Pvt Ltd) were among the most popular brands in reduced salt butter and spreads in 2018. All three brands offer reduced salt margarine and spreads in different flavours at affordable prices.

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Better For You Packaged Food in India

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in India with research from Euromonitor's team of in-country analysts.

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The Better For You Packaged Food in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in India - Category analysis

HEADLINES

PROSPECTS

Packaged food companies commit to reducing fat, sugar and salt content of products
Reduced fat and salt products remain the most popular types in 2018
Reduced sugar products set to gain popularity beyond confectionery

COMPETITIVE LANDSCAPE

Gujarat leads a field dominated by reduced fat dairy producers
Karnataka’s Nandini brand continues to perform strongly in 2018
Competition intensifies in reduced salt butter and spreads

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in India - Industry Overview

EXECUTIVE SUMMARY

Concerns about health, nutritional deficiencies and food safety drive health and wellness sales
Government takes steps to ensure food and beverages are healthier for the people
Companies actively introduce health and wellness products
Modern grocery retailers gradually gains distribution share
Robust growth expected to continue for health and wellness products

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources