Rising health awareness among Indonesians continued to support the positive development of BFY packaged food in 2018. However, because BFY products tend to be considerably more expensive than standard alternatives, demand remained concentrated among middle- and high-income consumers.
Reduced fat sauces, dressings, and condiments was the most dynamic performer within BFY packaged food in retail volume and current value growth terms in 2018. While this was partly because sales were emerging from a low base, the category also benefited from growth in demand for reduced fat salad dressings as rising health-consciousness made some mid-to-high-income Indonesians more inclined to consume salads on a regular basis.
Better education about the risk factors associated with health problems like obesity and diabetes is leading many Indonesians to try to lower their sugar intake. Together with rising consumption of bread, in 2018 this trend continued to boost demand for reduced sugar spreads brands such as Tropicana Slim from Nutrifood Indonesia PT.
BFY packaged food in Indonesia remained highly fragmented in 2018, in part because the strong presence of imported products made it more difficult for companies to generate significant brand awareness. Perfetti Van Melle was the leading player overall in value terms thanks to the dominance of its Mentos Pure Fresh brand in sugar-free gum (non-FF).
As public concern over high rates of obesity and diabetes in Indonesia increases, it is expected that domestic packaged food manufacturers will continue to expand their BFY reduced fat and reduced sugar ranges over the forecast period. New domestic products should have good potential for success, as local manufacturers are not only better attuned to the traditional tastes and preferences of Indonesians, but also have more competitive pricing strategies than multinationals.
Modern grocery retailers in Indonesia are steadily increasing the amount of shelf space they allocate to BFY products, with some even developing dedicated health and wellness aisles. This should encourage more BFY packaged food manufacturers to invest in expanding their distribution networks over the forecast period.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.
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The Better For You Packaged Food in Indonesia market research report includes:
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