Executive Summary

Mar 2019
PROSPECTS
High prices and limited distribution continue to restrict appeal of BFY products

Rising health awareness among Indonesians continued to support the positive development of BFY packaged food in 2018. However, because BFY products tend to be considerably more expensive than standard alternatives, demand remained concentrated among middle- and high-income consumers.

Reduced fat sauces, dressings and condiments shows the fastest development

Reduced fat sauces, dressings, and condiments was the most dynamic performer within BFY packaged food in retail volume and current value growth terms in 2018. While this was partly because sales were emerging from a low base, the category also benefited from growth in demand for reduced fat salad dressings as rising health-consciousness made some mid-to-high-income Indonesians more inclined to consume salads on a regular basis.

Concerns about obesity boost demand for reduced sugar spreads

Better education about the risk factors associated with health problems like obesity and diabetes is leading many Indonesians to try to lower their sugar intake. Together with rising consumption of bread, in 2018 this trend continued to boost demand for reduced sugar spreads brands such as Tropicana Slim from Nutrifood Indonesia PT.

COMPETITIVE LANDSCAPE
Perfetti Van Melle leads a fragmented competitive environment

BFY packaged food in Indonesia remained highly fragmented in 2018, in part because the strong presence of imported products made it more difficult for companies to generate significant brand awareness. Perfetti Van Melle was the leading player overall in value terms thanks to the dominance of its Mentos Pure Fresh brand in sugar-free gum (non-FF).

Expansion of BFY ranges by domestic producers set to continue

As public concern over high rates of obesity and diabetes in Indonesia increases, it is expected that domestic packaged food manufacturers will continue to expand their BFY reduced fat and reduced sugar ranges over the forecast period. New domestic products should have good potential for success, as local manufacturers are not only better attuned to the traditional tastes and preferences of Indonesians, but also have more competitive pricing strategies than multinationals.

Distribution of BFY products expected to improve in second-tier cities

Modern grocery retailers in Indonesia are steadily increasing the amount of shelf space they allocate to BFY products, with some even developing dedicated health and wellness aisles. This should encourage more BFY packaged food manufacturers to invest in expanding their distribution networks over the forecast period.

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Better For You Packaged Food in Indonesia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

High prices and limited distribution continue to restrict appeal of BFY products
Reduced fat sauces, dressings and condiments shows the fastest development
Concerns about obesity boost demand for reduced sugar spreads

COMPETITIVE LANDSCAPE

Perfetti Van Melle leads a fragmented competitive environment
Expansion of BFY ranges by domestic producers set to continue
Distribution of BFY products expected to improve in second-tier cities

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness
HW products are increasingly easy to find online
Slower growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources